PRESS07 LPCHAM

							WINTER NAMM 2007 PRESS RELEASE – LES PAUL STUDIO ‘CHAMELEON’



Flipping Out!

The new Epiphone Les Paul Studio Chameleon is a master of disguise. As the first
Epiphone model to feature a ‘flip-flop’ paint finish that changes colour depending on the
light and viewing angle, this mouth-watering new design is set to blow the roof off the 2007
Winter NAMM show in Anaheim. And because the Chameleon has Epiphone’s name on
the headstock, you get all the bling – but without the sting.

Check out the race tracks and you’ll see that ‘flip-flop’ paint is already a major feature on
the hottest custom cars and motorbikes. For 2007, Epiphone engineers have dragged the
concept into the world of rock ‘n’ roll, by developing three schizophrenic finishes that give
the three Chameleon models their split personalities. Depending on where the spotlight is
pointing and where the audience is stood, the new Chameleons are either Blue and
Green, Bronze and Salmon, or Silver and Blue. Whichever one you choose, you’re
guaranteed a reaction.

The visuals might be wild, but there’s no disguising the fact that the Epiphone Chameleon
is a serious instrument. In the grand Les Paul tradition, the spec sheet includes a
satisfying mahogany body cut into the iconic LP shape, a slim-taper set mahogany neck
for choking out the fruitiest rock riffs, and the bulletproof combination of a tune-o-matic
bridge and professional Grover tuners. When it comes to sounds, the Chameleon isn’t
about to blend into the background either, thanks to a pair of beefy Alnico Classic
humbuckers that supply every tone in the book.

Still photography doesn’t do justice to the looks or the sounds of the new Epiphone Les
Paul Studio Chameleon. Check it out at the 2007 NAMM show in Anaheim or at your local
Epiphone dealer – and prepare to flip out…



Specifications
Bridge:                   Alnico Classic Humbucker
Neck:                     Alnico Classic Humbucker
Controls:                 2 Volume, 2 Tone, 3 Way
Neck Profile:    Slim Taper
Frets:                    22
Nut:                      1.68
Joint:                    Set
Neck Wood:                Mahogany
Bridge:                   Tunomatic
Tuners:                   Grover
Body:                      Mahogany
Colours:                   Blue/Green, Bronze/Salmon, Silver/Blue



Epiphone fretted instruments, amplifiers, strings and accessories are known worldwide for offering the best
combination of quality and value. One of Gibson’s most formidable competitors through the first half of the
  th
20 century, Epiphone was acquired by Gibson in 1957. Headquartered in Nashville, Epiphone is part of the
Gibson family of brands that includes Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland,
Maestro, Baldwin, Hamilton, Chickering and Wurlitzer.


Press contacts:
Caroline Galloway, 001 440 338-3469, caroline.galloway@gibson.com
Jeremy Singer 0044 020 7167 2144, jeremy.singer@gibson.com
Mick Calvert, 0044 1206 382 224, mick@tbf2.com