For Immediate Release: - DOC 1

							For Immediate Release                     StJohn Group Launches Cineversum BlackWing One




      StJohn Group Announces New Cineversum HD Projector - the
                         BlackWing One
             New Entry-level Full HD Projector is Long on Performance and Features,
                        Blended with European Styling and Craftsmanship


Bellingham, WA — November 25, 2008 — Cineversum, a cutting-edge brand of video products for
the residential market, has announced their BlackWing One digital video projector in the North
American market. StJohn Group, exclusive North American distributor and marketer for the product
line, will ship the first units in early to mid-December. The BlackWing One (MSRP $6,500) is a
state-of-the-art multi-use full-HD 1080P 24P, digital projector and integrates the latest technologies
available on the market such as three 0.6” LCoS panels at a native resolution of 1920x1080 pixels,
pre-calibration to D65 and CIE rec 709 high definition color space, >15,000:1 dynamic contrast ratio
and two HDMI 1.3 connections.

The BlackWing One joins the existing line-up of BlackWing Two ($9995 MSRP) and BlackWing
Three ($13,500) 3-chip LCoS models.




                                Photo: Cineversum BlackWing One

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For Immediate Release                      StJohn Group Launches Cineversum BlackWing One


The ultra quiet, projector is housed inside a futuristic deep metallic-black ABS plastic chassis
designed by the famed French designer Antoine Béon. The design celebrates the concept of speed
and precision with an unforgettable futuristic shape reminiscent of the Stealth Fighter; hence, the
name BlackWing. Custom colors are available making the designer-friendly model easy to integrate
into a wide variety of decors. Custom in-field calibration and automation is made available for
qualified installing specialists via the BlackWing One’s RS232 communication port.

John Caldwell, sales director for StJohn Group, stated, “What sets Cineversum apart is their unique
combination of proven 3-chip performance that incorporates cutting edge deep color technology,
with hand calibration for today’s HD sources like broadcast and Blu-ray. Combine this with features
like vertical image stretch for 2.35 cinemascope viewing, the finest quality materials, lowest
operating noise level, Euro styling and unmatched attention to detail, and the results are astonishing.
The BlackWing One is quite possibly the finest value in a home theater projector available under
$7,000.”

Key BlackWing One Features:

      1080p24 format compatible: “cinema-like” motion.
      Optimized out-of-the-box settings and pre-calibrated for D65 and CIE rec: 709 High
       Definition Color Space
      Full-glass Ultimate Reference Lens™ for variable electronic aperture control for optimizing
       brightness and contrast according to room light levels.
      15 000:1 dynamic contrast ratio
      1400 ANSI lumens Brightness
      +/- 60% vertical, +/- 30% horizontal Lens shift
      Zoom 1.5x (1.5-2.2:1 throw ratio)
      2x HDMI 1.3 inputs , plus one each: VGA, Component, Composite and S-video input
      Internal HQV video processor/scaler that adapts for wide range of film and video cadences
       plus enhances the input signal and removes video noise.
      Ultra-Silent fan (< 20 dB)
      Color Management System (C,Y,M,R,G,B gain and saturation).
      Discrete IRE range RGB gamma
      Home Automation friendly (RS232 via D-sub 9)
      Keystone correction
      Two 12V triggers for controlling screens, curtains etc.
      Custom colors available
      Can be upgraded with 2.35:1 Cinemax or 2.35 THEATRE Concept for constant height, 2.35
       viewing.
      Elegant French design

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For Immediate Release                        StJohn Group Launches Cineversum BlackWing One


Engineered by Cineversum in Paris, France, every single projector is also carefully tested and hand-
calibrated individually by the company’s highly experienced video engineers to their European CRT
like tuning standards. The color temperature (reference to D65) and the white field uniformity are
optimized to provide very natural picture quality.


Installation Versatility
In addition to being a top notch performer, BlackWing One is extremely easy to install. The 1.5x
(1.5-2.2:1 throw ratio) makes it compatible with virtually any kind of room. The vertical and
horizontal lens shift capability can address any challenging configuration. With the keystone
correction, it is child’s play to adjust the projector for the most razor-sharp picture.


For projection on 2.37 screens such as the new TAM Masking Screens from Screen Excellence, and
other, the BlackWing One can also be easily retrofitted with its Theater Concept Kit consisting of a
quick motorized sled for moving an anamorophic lens into place for constant height projection of
cinemascope material. Thanks to the optional Cinemax Kit (a permanent anamorphic converter fixed
in front of the projector), BlackWing One can display a wide picture, respecting the original 2.37:1
aspect ratio of the movies. With only one key of the remote control, the user will be able to switch
from the classic 16:9 aspect ratio to a breathtaking Cinemascope format. The exclusive Cineversum
Theatre Mode made this possible.


The real purists, seeking a premium cinema-like projection, will opt for the Theater Concept Kit
consisting of a whisper quiet and quick motorized sled for moving a first-grade anamorphic lens into
place for constant height projection of cinemascope material.


The BlackWing One is available to order now.


The BlackWing line, dedicated to the professional A/V installer, was awarded the prestigious
Product of the Year 2008 award by Electronic House magazine.




About Cineversum

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For Immediate Release                      StJohn Group Launches Cineversum BlackWing One


Cineversum initially was conceived as the dedicated consumer brand for famed Belgian video
manufacturer Barco. In September 2004, Technic Electronic Conseil (T.E.C.) took over worldwide
distribution of Barco’s home theater business, including the Cineversum name. T.E.C. is based in the
Montmartre district of Paris, France.

Led by French industry veteran and pioneer Jean-Claude Younes, T.E.C. has successfully developed
the Cineversum Home Cinema Concept. In close cooperation with partners such as Barco,
Cineversum has steadily built a range of cutting-edge video products for the professional home
theater market and are distributing them worldwide through a network of specialist distributors.

The Cineversum line is the perfect complement to the premium brands already in the StJohn Group
portfolio of design-first brands.

About StJohn Group

StJohn Group, Inc. is not a typical American distributor. Only representing lines offering exclusive
North American distribution opportunity allows the company to closely work with its partners on a
holistic approach to brand development. Unlike most U.S. distributors, StJohn Group handles all
facets of sales and marketing, including literature and collateral creative and production, advertising
creative and buys, media relations, web sites, business development and long range market planning.

Based in Bellingham, WA with a satellite office in Ventura, CA, StJohn Group has seventeen
regional representative firms and an active roster of more than 850 specialty A/V dealers.

StJohn Group specializes in products and services for the custom integration (CI) market – both
residential and commercial – and represents Artcoustic and Cabasse Loudspeakers, Cineversum,
iSky Panels and Screen Excellence in North America and the Caribbean.

                                    CONTACT INFORMATION
Sales:
John Caldwell
Phone: (805) 647-3779 • Fax: (805) 856-2212
E-mail: mailto:john@stjohngroup.com

Administration:
4396 Saddlestone Drive, Bellingham, WA 98226
Phone: (360) 756-2205 • Fax: (360) 647-1087

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For Immediate Release             StJohn Group Launches Cineversum BlackWing One


E-mail: info@stjohngroup.com


Web sites:                             Public Press Portal & Extranet:
http://www.stjohngroup.com/            http://teamsync.cebiz.net/
http://www.cineversum.com/



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