Current location: Sheffield, United Kingdom
Mobile: +44 (0) 777 605 2962
Dynamic Software as a Service (SaaS) Marketing & Sales professional with over 9 years’ experience working
in customer led environments including Event Management Software, Construction, Retail and Financial
Services. Proven track record of increasing sales and exceeding targets in the SAAS industry by delivering
excellent online and face-to-face product demonstrations. Excellent researcher with experience analysing
clients’ needs, competitors and industries. Award winning teamwork abilities possessed with highly
developed interpersonal skills acquired from negotiating with Director and Manager level individuals.
Key Experience and Competencies
Sales & Marketing
Acquired 36 new clients for Symphony Event Management Software with an annual value of £133,075
in the first 12 months as a Sales Executive.
Experience in acquiring and excellent understanding of products, event management SaaS specifically,
analysing clients’ requirements and successfully demonstrating how the products meet those
Hosted numerous face-to-face client meetings and conference calls ranging from initial to product
presentations, resulting in new business.
Consistently communicating with international prospects from Europe, North America, Asia and the
Middle East. Fully able to deal with language barriers resulting in clear understanding and
Conducted B2B cold calling and email marketing campaigns to potential prospects resulting in
information and product demonstration requests. Experience in outbound lead generation and inside
Proved tract record of increasing revenue by following up leads, negotiating and finalising sales via
Networking skills gained from exhibiting at technology/event management exhibitions resulting in lead
Responsible for event management blog writing to increase company profile and indirectly promote
event management software.
Utilised Social Media Marketing techniques to connect with decision makers, increase company
reputation and influence buyers.
Graduated with Bachelor of Science (BSc) Events and Leisure Management.
Excellent knowledge of managing a variety of types of events online, from small training seminars to
large multi-day conferences. Specifically competent at managing delegate registration, session
management, event invitations, delegate flight details and accommodations details.
Organised, promoted, and presented numerous web-based events including webinars to large groups
Experienced managing a number of successful live events targeted at students and school children
while studying at University.
Experienced in conducting initial needs assessment calls to assess and qualify clients’ software
requirements allowing the design of personalised product demonstrations.
Excellent knowledge of event management SaaS products gained from analysing competitors of
Symphony Event Management Software.
Conducted analysis of the Creative Digital Industry (CDI) and creative workspace competitors of The
View, Business Incubation Centre that influenced project direction.
Computer & Software Skills
Strong understanding of Customer Relationship Management (CRM) systems, Salesforce and Sage
Competent with all Microsoft Office packages and hold a European Computer Driving Licence (ECDL).
Equally competent user of Apple platforms.
Basic level of understanding of HTML.
Fully able to update content managed websites using HTML editor. Experienced creating websites
using WordPress and iWeb.
Strong presentation skills and confidence gained from conducting SaaS product demonstrations and
university presentations to large audiences.
Competent communicating and negotiating with Director level professionals to complete sales.
Able to prepare monthly sales reports/forecasts, and communicate them to company Directors.
Professional verbal and written communication skills gained from corresponding with customers,
clients and solicitors on a day-to-day basis.
Achieved the highest grade ever awarded by Sheffield Hallam University when graduating with a
Foundation Degree (FdSc) Leisure Management
Acquired 36 new clients for Symphony Event Management Software in the fist 12 months in a Sales
Awarded employee of the month in the first month at Lloyds banking group for making an instant
impact and improving the team’s ability to meet targets.
BSc (HONS) Events and Leisure Management (2:1) Sheffield Hallam University 2009-2010
FdSc Leisure Management (Distinction - 1st) Sheffield Hallam University 2007-2009
European Computer Driving Licence (ECDL) The Sheffield College 2007
NVQ Level 3 Carpentry and Joinery The Sheffield College 2002-2005
Symphony Event Management Software
Events Marketing Specialist & Sales Executive: May 2011 – Present
Symphony is an on-demand event management SaaS designed to increase the efficiency of the event
Job responsibilities include the following:
Assessing and analysing clients’ management processes and software requirements.
Discovering, assessing and qualifying how products best fit the clients’ needs.
Working with clients to create bespoke software solutions to meet their specific needs.
Adding value to clients’ product offerings.
Daily activities include the following:
Responsible for prospecting and generating sales leads.
Drive daily, weekly and overall campaign goals.
Prepare reports and provide accurate and timely information and forecasts to management.
Arrange meetings, handle objections and articulate company message.
Implementing B2B cold calling campaigns, inside sales and outbound lead generation.
Management of sales pipeline using CRM systems.
Present professional product demonstrations.
Doncaster Central Development Trust
Marketing Executive: January 2011 – May 2011
Doncaster Central Development Trust is a non-profit organisation whose vision is for a healthy, happy,
culturally and economically vibrant central Doncaster.
Responsible for assisting the Head of Enterprise with the marketing activities of The View, Business
Incubation Centre; the development of a multi-occupancy building providing infrastructure and
resources for the creative, digital, arts and social enterprises sectors.
Lloyds Banking Group
Mortgage Servicing Consultant: July 2010 – January 2011
Lloyds Banking Group is a leading UK based financial services group. The organisation employs over 120,000
people and is one of the largest companies within the FTSE 100.
Responsible for compiling, analysing and verifying financial data on mortgage related applications to
Matalan Retail Ltd
Customer Service & Sales Representative: April 2008 – May 2010
Matalan retail Ltd is one of the UK's leading clothing retailers operating in over 200 stores in the UK.
393 Youth & Community Centre
Volunteer Youth Worker: Nov 2007 – April 2008
Non-profit organisation supporting community development in the Hillsborough area of Sheffield.
J.F. Finnegan Ltd
Carpenter/Joiner: Sept 2002 – Sept 2007
J.F. Finnegan Ltd is a property development organisation creating a multitude of construction opportunities
throughout the UK. Their contracts typically range from £1 million and £50 million.
Responsible for analysing and complying with architectural plans to ensure accuracy of work.
Working under intense pressure in a demanding environment developing organisational skills.
Major interest in health & fitness with regular participation in weight training, cardiovascular training
and martial arts including Brazilian Jiu-Jitsu.
Keen traveller with experience travelling throughout Europe, North America and Asia.
Excellent references available on request.
Recommendations available on LinkedIn: http://uk.linkedin.com/in/robpstephens