10 Baby Boomer Trends & How to Profit From Them
By Susan Ward
The baby boomer market is an extremely desirable market because of its Pet couture
sheer size. While niche marketing is almost a rule for small business success, it Pet grooming/ massage
makes sense, too, to try and target a niche as large and moneyed as possible - and Dog training
the huge baby boomer market is full of niche opportunities that can be extremely
profitable. 3) We need help with our aged parents.
Contrary to popular belief, there are a great many baby boomers that are not Remember that the baby boomer generation is so large that it encompasses a whole
retired. Even better, many baby boomers are at the peak of their earning years and range of life events. One of the larger subsets of the boomer demographic is those
have comparatively large discretionary incomes to spend. who are currently dealing with aged parents or soon to be about to. Many baby
Read on to learn about trends in baby boomer behavior, and, more boomers feel incapable of dealing with their parents' problems themselves. They
importantly, how you can profit from them with these small business ideas for want to know what the options are or are looking to hire people to help with specific
products and/or services that appeal to the baby boomer market. problems such as home care or moving an elderly parent from his or her home to
1) I have to see it or do it before it's gone. Related Small Business Ideas
One of the big baby boomer trends is the compulsion to see it/do it before it can't be Care consultant
seen or done anymore. The Great Wall, the Great Barrier Reef, Venice - boomers Senior care provider
feel a need to visit places, species and lifestyles that are vanishing and experience Senior relocation specialist
them for themselves. Environmental concerns, such as global warming, seem to
have exacerbated these feelings. Seeing polar or spirit bears in their natural 4) Look how fit I am!
environment or visiting Antarctica, for example, are high on the “must-see” list. Boomers care about their health, probably because they see health and fitness as a
Related Small Business Ideas way of staving off age. Boomers are age-obsessed. We all are now but almost none
Specialty tour provider of us will admit to being middle-aged or, God forbid, seniors! Those are titles for old
“Eco-experience” provider people and we're not. One of the ways we let the population at large know that is by
Travel experience website or blog dressing in fitness gear as much as possible. The man stepping off the elevator in
his spandex bike gear? A baby boomer. The woman on the street wearing the yoga
2) Our kids are smaller and furrier than they used to be. outfit? Another one.
I think you have to have been living abroad to have missed this baby boomer trend. Related Small Business Ideas
Dogs and cats aren't just pets any more; they're treasured members of the family. "Flavour of the Year" fitness instruction – yoga, Pilates, tai-chi, kick boxing
Remember the old days when dogs slept in dog houses? Not in boomer households. Personal training
Baby boomer pets eat, sleep and do things with their people. They watch TV, they Fitness clothing retailer (on or off-line)
get dressed up, they have their own friends and their own doctors. They are a multi-
million dollar industry!
Related Small Business Ideas
Doggie day care
5) I've got that loving feeling... 8) I'm a strange animal, just like you are.
For the world. For whales. For victims of the latest hurricane. Baby boomers love to A lot of baby boomers spend a lot of time expressing Greta Garbo-like sentiments.
feel good and contributing to a cause is one quick way to do that. Especially if it's a They need space, they have to be alone, they need to find themselves etc. etc.
popular cause. In some circles, there almost seems to be a cause-upmanship However, curiously, boomers will flock to a lot of the same places and do a lot of the
operating; the more causes one visibly supports, the better. The best thing to do, same things together to do that. It's no coincidence that all-inclusive resorts and trips
though, is to espouse your own cause and host/sponsor your own events. have become so popular.
Related Small Business Ideas Related Small Business Ideas
Event planning Travel agent
Fund raising Specialty tours
Catering Wellness centre/spa
6) Wait! I haven't told you about or shown you... 9) Let the professional do it; he knows best.
Boomers don't just do things; they have experiences. And for better or worse, they Previous generations put a much higher premium on self-reliance than boomers do.
want to share those experiences with everyone else. Baby boomers are certain that Baby boomers have a strong tendency to let experts take care of them, whether it's
their personal stories are worth telling - and videoing, and taping, and blogging a personal trainer or a broker. If you're a baby boomer yourself, try to imagine your
about, and even hiring other people to write about. Baby boomers were the original Dad consulting a financial planner or hiring a decorator. You'll get the picture.
audience and content of talk shows and now the 'Net has given them even more Related Small Business Ideas
scope for their "get it all out there and share it with the world" tendencies. Financial/retirement planning
Related Small Business Ideas Life/business coaching
Blogging Nutritionial/dietary consulting
Scrapbooking 10) Of course I'm not too old for that!
This is another baby boomer trend that you have to have been living abroad for the
7) Inconspicuous consumption. last decade to have missed. No matter how grueling an experience may be, to even
The container of Haagen Dazs ice cream in the freezer with the spoon stuck in it is suggest that someone of a certain age may be too old to participate is to risk having
perhaps the perfect baby boomer symbol. Of course it's expensive. Of course it's your head verbally snapped off. Where I live, 80 year-olds drag themselves onto the
superior. Of course I have to have it! Baby boomers want the best and the best of tennis courts and 60-somethings enthusiastically kayak and hike mountainsides.
the best is even better. To indulge in luxuries conspicuously, however, is frowned Baby boomers refuse to be or act old until it's absolutely unavoidable.
upon. Perhaps in self-defense, boomers have turned cocooning into an art form. Related Small Business Ideas
Behind the door are a whole lot of high-end fabrics, furnishings and products. Sports equipment - including extreme sports
Related Small Business Ideas Fitness/sport lessons from yoga through wind-surfing
Interior decorating Wilderness/eco-tour experience provider
High-end interior renovations (bathrooms, walk in closets, kitchens etc.)