EXECUTIVE SUMMARY

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					                                  BUSINESS PLAN FOR
                          <Name of your Business>
                                                   _________________

                                                Prepared on: <Date>
                                          Prepared by: <Your Name>, <Title>




This template was prepared by ESC Corporate Services Ltd. Call us to register your business: Toll free: 1.800.668.8208
Table of Contents
1     EXECUTIVE SUMMARY .......................................................................................................................... 4
2     THE BUSINESS IDEA ............................................................................................................................... 4
    2.1      Business Idea Description ............................................................................................................. 4
    2.2      Personal Resume........................................................................................................................... 4
3     MARKET RESEARCH ............................................................................................................................... 4
    3.1      Community Profile ........................................................................................................................ 4
    3.2      Customer Profile ........................................................................................................................... 4
    3.3      Market Estimate............................................................................................................................ 4
    3.4      Competition Analysis .................................................................................................................... 5
    3.5      Location Background..................................................................................................................... 5
4     MARKETING PLAN ................................................................................................................................. 5
    4.1      Products and Services ................................................................................................................... 5
    4.2      Pricing............................................................................................................................................ 5
    4.3      Promotion ..................................................................................................................................... 5
    4.4      Place .............................................................................................................................................. 5
5     Organization .......................................................................................................................................... 6
    5.1      Legal Form ..................................................................................................................................... 6
    5.2      Legal requirements ....................................................................................................................... 6
    5.3      Insurance ....................................................................................................................................... 6
    5.4      Auxiliary Advice Sources ............................................................................................................... 6
6     FINANCIAL PLANNING ........................................................................................................................... 6
    6.1      Costs .............................................................................................................................................. 6
      6.1.1          Start-Up Costs ....................................................................................................................... 6
      6.1.2          Operational Costs.................................................................................................................. 6
    6.2      Personal Finances ......................................................................................................................... 6
    6.3      Pro-Forma Income Statement ...................................................................................................... 7
    6.4      Pro-Forma Balance Sheet.............................................................................................................. 7
    6.5      Cash Flow Analysis ........................................................................................................................ 7
    6.6      Break-even Analysis ...................................................................................................................... 7
    6.7      Ratio Analysis ................................................................................................................................ 7
7     FINANCING ............................................................................................................................................ 7


This template was prepared by ESC Corporate Services Ltd. Call us to register your business: Toll free: 1.800.668.8208
    7.1      Sources of Funds ........................................................................................................................... 7
    7.2      Borrowing Requirements .............................................................................................................. 7
8     OPERATIONS ......................................................................................................................................... 8
    8.1      Suppliers........................................................................................................................................ 8
    8.2      Inventory Control .......................................................................................................................... 8
    8.3      Physical Production/Distribution Flow and Equipment ................................................................ 8
    8.4      Personnel Requirements............................................................................................................... 8
    8.5      Quality Control .............................................................................................................................. 8
    8.6      Other Operational Considerations ................................................................................................ 8




This template was prepared by ESC Corporate Services Ltd. Call us to register your business: Toll free: 1.800.668.8208
1 EXECUTIVE SUMMARY
[Insert about ½ of a page to a page of text highlighting the main points of your business. Great
information about Executive Summary can be found here.]

*


2 THE BUSINESS IDEA
[This section will outline the main business idea and your personal skills that will help you achieve your
business idea and carry out your business plan.]

2.1 Business Idea Description
[Insert the main business idea in some 50 words. Be brief and precise.]

*

2.2 Personal Resume
[Insert a paragraph or two reinforcing your set of skills that you intend on using in achieving your
business goals. Be as relevant as possible.]

*


3 MARKET RESEARCH
[This section includes information on your market, demographics, projected estimates and competition
analysis.]

3.1 Community Profile
[Insert a paragraph about what environment your business will operate in. Things to include are
territorial boundaries, community paradigms and traditions, other businesses in the community with
which your business will deal/interact in any way.]

*

3.2 Customer Profile
[A paragraph about customer demographics: who are the average customer your business will target,
what group does he/she belong to.]

*

3.3 Market Estimate
[Insert information about projected Market Sales in dollar figure(s). This may be hard to do. To help you
with this estimate, consult sources such as Statistics Canada, Industry associations or trade magazines.]

*



This template was prepared by ESC Corporate Services Ltd. Call us to register your business: Toll free: 1.800.668.8208
3.4 Competition Analysis
[It is very important to know what you will be competing against. Research the market for saturation by
competition – businesses that are in a similar type of trade and compose a paragraph or two that will
include information about your competition. Read about Competition Analysis here.]

*

3.5 Location Background
[This is usually included for retail businesses. Research the background of the location in which you plan
to operate and include a paragraph on its history. Location history is important because any possible
stigma associated with it may negatively affect sales.]

*


4 MARKETING PLAN
[What products or services will you offer? How are you planning to market your business? What are the
prices you will sell your products or services for? Where will your business be located?]

4.1 Products and Services
[List products and/or services that your business will offer and include brief description of each.]

*

4.2 Pricing
[Include, in brief, you pricing policy and how it was developed.]

*

4.3 Promotion
[This part is very important. List your ideas on how you will market and promote your business, products
and/or services. Things like business cards, brochures, free articles in newspapers or online, blog,
Facebook page and advertising, etc. For each marketing idea, include information on where it will be
done, as well as costs of each.]

*

4.4 Place
[A paragraph about where your business will be located and why the chosen location is right for your
business.]

*




This template was prepared by ESC Corporate Services Ltd. Call us to register your business: Toll free: 1.800.668.8208
5 Organization

5.1 Legal Form
[Legal Form means what form your business will operate in. Legal Forms of a business vary from
Corporations to Sole Proprietorships to Partnerships, and more. Contact us for information on Legal
Forms of a business available and how to register your business fast.]

*

5.2 Legal requirements
[Information about any licensing requirements in the jurisdiction you wish to operate in, permits,
certificates, registrations, etc.]

*

5.3 Insurance
[A paragraph or two about your insurance arrangements. What coverage do you plan to have for your
business, what are the limits, risks that will be covered, etc.]

*

5.4 Auxiliary Advice Sources
[Include information about your proposed board of directors, legal and accounting resources, etc.]

*


6 FINANCIAL PLANNING
6.1 Costs
6.1.1 Start-Up Costs
[Provide list of all start-up costs and requirements, including working capital.]

*

6.1.2 Operational Costs
[Provide list of all fixed and variable costs required to operate the business.]

*

6.2 Personal Finances
[Your personal financial resources that you can commit to the business. Include both assets and liabilities
that you have that may affect your personal financing abilities.]

*



This template was prepared by ESC Corporate Services Ltd. Call us to register your business: Toll free: 1.800.668.8208
6.3 Pro-Forma Income Statement
[Include a projected Pro-Forma Income Statement for 1 or 2 years ahead.]

*

6.4 Pro-Forma Balance Sheet
[Include a projected Balance Sheet for 1 or 2 years ahead.]

*

6.5 Cash Flow Analysis
[Include a Cash Flow Analysis for a minimum of 1 year. Ensure that projections are as realistic as
possible.]

*

6.6 Break-even Analysis
[Refer to this article.]

*

6.7 Ratio Analysis
[Refer to this article for information on Financial Ratio.]

*


7 FINANCING
7.1 Sources of Funds
[Include information on your plans to finance your business. Sources from personal finances, to other
investors, to loans, to fundraising should be discussed.]

*

7.2 Borrowing Requirements
[What are your borrowing requirements? How much money would you like the bank to lend you towards
your business? Include both short term and long term borrowing requirements and any contingency
financing such as lines of credit, collateral, etc.]

*




This template was prepared by ESC Corporate Services Ltd. Call us to register your business: Toll free: 1.800.668.8208
8 OPERATIONS

8.1 Suppliers
[What are your purchasing sources and styles? Who are your suppliers? What are your special
arrangements with your suppliers? Terms of payment?]

*

8.2 Inventory Control
[Where do you plan to keep your inventory and what are the inventory control plans?]

*

8.3 Physical Production/Distribution Flow and Equipment

8.4 Personnel Requirements
[What is the requirement regarding personnel? Are the available specialists available? What are their
timing costs? Will they have insurance coverage? What policies will surround your business’ personnel?]

*

8.5 Quality Control
[Include this paragraph if your business will be in manufacturing sector.]

*

8.6 Other Operational Considerations




This template was prepared by ESC Corporate Services Ltd. Call us to register your business: Toll free: 1.800.668.8208

				
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