Web design for business

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					Web design for business
Chris Simpson, CETLE
cs571@york.ac.uk
www.york.ac.uk/enterprise/students/
What do you need?
1. Website          Free for basic needs
2. Domain name(s)   ~ £5 / year
3. Payment system   ~ 1–4% / transaction
1   Choose a type of site
    • First decision you should make
    • Affects how the site looks & feels
    • Depends on content
1   Traditional site
    • Collection of pages, linked together
    • E.g. University of York website
    • Pay a web designer
    • or Use an online tool
1   Blog-based site
    • Collection of ‘items’ or ‘posts’
    • Arranged by date and/or category
    • Traditionally for news/diaries, but now
      used for almost everything
    • E.g. racetobeusa.com
    • Usually free
1   Group/network site
    • Tools for groups, societies, projects etc.
    • E.g. facebook
    • Owner controls the members
    • Often include discussion,
      calendars, file-sharing
    • Can do it for free
1   Traditional site (designer)
    Good                Not so good
    • Structure         • Can be more
    • Custom features     complicated
    • Unique sites      • Editing yourself –
    • Advanced needs      very possible but
                          will cost you more
1   Traditional site (online)
    Good                    Not so good
    • Do it yourself        • Fewer advanced
    • Very easy to set up     features
    • Edit from anywhere    • May not look as
    • Can cost nothing!       unique
                            • Harder to get the
                              ‘professional’ look
1   Blog-based site
    Good                    Not so good
    • Very easy to update   • If you don’t like the
    • Organised for you       blog style of sites
    • Easy to search        • Can be harder to
    • Users can subscribe     get ‘the professional
      to updates              look’
1   Group/network site
    Good                     Not so good
    • Can control access     • May not have the
    • Organisational tools     features you want
    • Collaboration tools    • Often ad-supported
    • Private discussion     • Can require
    • ‘Mailing lists’          management
1   Traditional site (designer)
    You will need
    • Web designer to create it – but think
      about long-term editing (CMS)
    • Hosting to store it e.g. godaddy.com
    • Plus: domain & payment (later)
1   Traditional site (designer)
    How to find a designer & hosting
    • Friends etc. – popular with students!
    • Meet people at events like this!
    • Designers can often arrange hosting
    • Or, look around for one that suits you
1   Traditional site (online)
    You will need
    • Account with your chosen service
    • Plus: domain & payment (later)
1   Traditional site (online)
    How to do it
    • Choose a service that suits you
    • Google Sites (ad-free): sites.google.com
    • Others, e.g. multiply.com, webs.com
    • Sign up, make your site (more later!)
1   Blog-based site
    You will need
    • Account
    • Some designers can make advanced
      blog customisations for you
    • Plus: domain & payment (later)
1   Blog-based site
    How to do it
    • Choose a service that suits you
    • E.g. blogger.com wordpress.com
    • Sign up, make your site
1   Group/network site
    You will need
    • Account
    • Optional domain (later)
1   Group/network site
    How to do it
    • Have you thought about facebook?
    • groupspaces.com: good for societies
    • kickapps.com: general ‘social networking’ sites
    • groups.google.com: basic discussion
    • sites.google.com: group and traditional
    • vyew.com: online collaboration
    • Sign up, make your site
2   Buy a domain (if you like)
    • A domain is the .com, .co.uk etc.
    • ~£2.50/year for .co.uk; ~£5 for .com
    • Makes sites look professional
    • Choose a memorable name!
    • Think about safeguarding
2   Buying a domain
    • Now very cheap, but many are taken!
    • E.g. domainmonster.com
    • Register to your business/society, but
      avoid using a university address
    • Societies: think about future ownership
2   Link the domain to your site
    • If you use a web designer, ask them
    • Otherwise, log in, find ‘control panel’,
      then ‘framed/cloaked web forwarding’
      and enter the details of your site
    • You can now use your .com/.co.uk etc.
2
3   Online payment systems
    Allow you to
    • Create a catalogue of products/services
    • Users use a ‘checkout’ to buy these
    • You receive money
    • Host company takes a percentage
3   Online payment systems
    Options include
    • PayPal – trusted, advanced
    • Google Checkout – low commission
      (~1.5% + £0.15), also Base (shop index)
    • Amazon Marketplace – free customers!
    • ebay – can do auctions, free customers!
3   Online payment systems
    Things to consider
    • ebay can look ‘home grown’ – this may
      be good or bad for you!
    • Amazon and ebay give you access to
      millions of potential customers
    • Google Base potentially does this too
3   Online payment systems
    Things to consider
    • With PayPal and Google Checkout you keep
      your design – is image is important to you?
    • Commission rates vary by income
    • Commission can be fee, percentage, or both
    • Is ease of payment important?
Demo – Google Sites
sites.google.com
Demo – Google Sites
Demo – Google Sites
Demo – Google Sites
Plan the structure of your site – what pages do you need?
Demo – Google Sites
Create your pages, then edit them
Demo – Google Sites
Insert links between pages
Demo – Google Sites
Edit the sidebar to make your site easy to navigate
What else can you do?
• Video: upload to YouTube and add
• Pictures: add pictures or slideshows
• Calendar: insert a Google calendar
• Gadgets: can be useful, but be careful!
• Upload files (e.g. PDFs)
• Be careful you create the right image
What have we looked at?
• Types of site: traditional, blog, group
• Free/cheap options
• Domain names
• Linking a domain to a free site
• Online catalogue and payment systems
• Getting started with Google Sites
What else is there?
• Accessibility – don’t exclude people
  based on browser, sight, IT literacy
• SEO (Search engine optimisation)
• Advertising your site (e.g. Adwords)
• Money from advertising (difficult)
Any questions?

				
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