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					Technology & Trends to
 GROW your Business

              Tim O'Brien, Technology Consultant
• Tim O’Brien, Technology Consultant
   • Tim.obrien@nebraska.gov
   • 402.326.3104
   • LinkedIn Profile:
    http://www.linkedin.com/in/timothyrobrien

  • Presentation and additional information will be
    at www.neded.org/grow.html
                      Agenda

• Introduction
• About DED
• Technology Trends
• Investigate opportunity using
  the web
• Technology for the right price!
• Wrap-up
           Three things to learn



• Technology can make your life easier

• The website is the MOST important
  marketing tool

• Technology tools for low to no cost!
   About The NE Department of Economic Development




• The mission of the Nebraska Department of Economic
  Development (DED) is to develop economic opportunities
  by keeping Nebraska businesses, communities and
  people globally competitive.
• 4 Divisions
   – Community & Rural Development
   – Travel & Tourism
   – Business Development
   – Administration & Operations
        Business Toolkit by Steve Williams




•   NEDED (http://www.neded.org/content/view/75/133/)
•   Doing Business on the Internet
     – (http://www.neded.org/files/assist/webresources.html)
•   Contact Steve Williams
     – Steve.williams@nebraska.gov
     – 800.426.6505
     – Nebraska Department of Economic Development
              Additional DED Info
• www.neded.org
• Nebraska Advantage – www.nebraskaadvantage.biz
   – Microenterprise
   – Rural Advantage
   – Building Entrepreneurial Communities
• Value Added Ag - www.ruralnebraska.info
• Community/Business Training
• Marketing Grants - www.visitnebraska.org
• Community Websites & Online Presence
• Job Opportunities & Quality of Life Online
• Targeted Industry
               The Experiential Economy
  Type of Economy          Agrarian           Industrial   Service/Knowledge     Experience/Creative


Economic Offering    Commodities       Goods               Services              Experiences


Economic Function    Extract           Make                Deliver               Stage


Nature of Offering   Fungible          Tangible            Intangible            Memorable


Key Attribute        Natural           Standardized        Customized            Personal

Method of Supply     Stored in Bulk    Inventoried after   Delivered on Demand   Revealed over a
                                       Production                                Duration



Seller is...         Trader            Manufacturer        Provider              Stager/Creator

Buyer is...          Market            User                Client                Guest/Participant


Factors of Demand    Characteristics   Features            Benefits              Sensations
Trends
Trends
            Why Connect Online?
• Brick & mortal retail sales worst in 5 years
• Yet online sales grew again this year by 19%,
  the best ever




                 www.comscore.com
           Why Connect Online?
• Market & consumer are increasing integrated
  & connected online
• Facebook.com alone is now worth $15 billion
                    More Trends
• 36% of online American adults consult Wikipedia
• 24% of Teens have a Blog
• More than half (55%) of all online American youths
  ages 12-17 use online social networking sites.
• Internet users are becoming more aware of their
  digital footprint; 47% have searched for information
  about themselves online, up from just 22% five years
  ago.
• 48% of internet users have been to video-sharing
  sites such as YouTube and the daily traffic to such
  sites on a typical day has doubled in the past year.
                        More Trends
• Almost all internet users (93%) have at one time or
  another done something related to e-commerce.
• 81% of internet users have used the internet to do
  research about a product they are thinking about buying,
  with 20% doing this on the typical day.
• 66% of online users have purchased a product online,
  such as books, music, or clothing, with 6% saying they do
  this on the typical day.
•    64% have bought or made a travel reservation online,
    such as an airline ticket, hotel room, or rental car, with 4%
    doing so on the average day.
                    More Trends
• 26% have participated in an online auction, with 3% doing
  this on the average day.


• 17% have paid to access or download digital content,
  such as a newscast, sporting event, or radio show; some
  4% do this on the typical day.


• 11% have bought or sold stocks online, and just 1% do
  this on the average day.
                More Trends

•   Social Networks
•   Web Applications
•   Real Estate
•   Online Videos
•   File Sharing
•   Gaming
•   Management Styles
            Features of Web 2.0

• Enhanced retail opportunities
• Real-time web updates
• Community support & loyalty
• Dynamic web features that increase market
  visibility & quality
• Increased workforce & worker connectivity
• Social networking
• Professional networking
                           Web 2.0
                                                 Web 2.0 Directory -
                                                 http://www.go2web20.net/
                                                 Examples
                                                 •Digg.com
                                                 •Skype.com
                                                 •Blogger.com
                                                 •Rocketboom.com
                                                 •Mahalo.com
                                                 •LinkedIn.com
                                                 •Chacha.com
                                                 •Flickr.com
                                                 •Facebook.com
                                                 •Twitter.com
                                                 •Revision3.com
                                                 •37signals.com
Web 2.0 Explained on YouTube - http://youtube.com/watch?v=nsa5ZTRJQ5w
                  E-Commerce
• Internet
  – Understand the web and trends
  – Know how information is organized and
    located
• Business Model
  – Business objectives, value delivery, revenue
    model, Management
• Marketing
  – Build traffic, establish loyalty, pricing models,
    distribution
  – Goal: Satisfied customers
         Why have an online business?
•   Liquidate inventory
•   Enhances Value
•   Reduces Inefficiencies
•   Streamlines Supply
•   Links Business with Customers
•   Everything Is Faster!
•   Eliminates Boundaries

What separates the little guy from big companies in the e-
 commerce world?
    There's no way a big company can give the customer service you can
   Do I need to Sell Products online?
• No
• Create a “Brochure” website
  – Who you are
  – What you do
  – News
  – E-mail Lists
  – Blog
  – Discussion Boards
  – User Profiles
• Why?
         Software – Office Software
• Microsoft Office (Word, Excel, PowerPoint,
  Outlook, Access, Publisher) ~ $400
• Alternatives to MS Office
  – OpenOffice.org ~ Free
     • Includes Alternatives to Word, Excel, PowerPoint,
       Access
     • Opens and Saves into MS Office Formats (.doc,
       .xls, ect.)
     • One Click PDF Creation
     • Other Programs included Math & Draw
        Software – Office Software
• Lotus Symphony ~ Free
  – http://symphony.lotus.com/software/lotus/symp
    hony/
• Google Docs & Spreadsheets ~ Free
  – docs.google.com/
  – Share & Collaborate
  – Web Based
• StarOffice ~ $70
  – http://www.sun.com/software/star/staroffice/
     Software – Desktop Publishing
• Layout Programs
  – Microsoft Publisher ~ $150
  – QuarkXPress ~ $800
  – Adobe’s InDesign ~ $700
  – Scribus – Free - http://www.scribus.net
• Photo Editing & Organization
  – Adobe’s Photoshop ~ $650
  – Adobe’s Photoshop Elements ~ $100
  – Gimp – Free - http://www.gimp.org
   Software – Desktop Publishing
– Microsoft Photo Gallery – Free with Windows
  Vista
  • Organizes & Edit Photos
– Google’s Picasa – Free -
  http://picasa.google.com/
  • Organizes & Edit Photos
– Picnik http://www.picnik.com/
  • Free & Web Based!
         Software – PDF Creation
• Adobe Acrobat Professional ~ $450
  – Create & Edit PDFs
• Nuance PDF Convertor Professional ~
  $100
  – Create & Edit PDFs
• CutePDF Professional ~ $50
  – Simple Edit Tools & Creation tools for PDF
• CutePDF Writer ~ Free
  – http://www.cutepdf.com/products/CutePDF/writ
    er.asp
  – Create PDFs
 Online Communication & Collaboration

• Skype
  – http://www.skype.com
• GizmoCall
  – https://www.gizmocall.com/
• Google Talk
  – http://www.google.com/talk/
• Live Messenger
• AIM
• WebEx
 Online Communication & Collaboration
• Microsoft Groove
• Microsoft Live Meeting
• 37signals.com
  – Basecamp - Collaborate with your team and
    clients. Schedules, tasks, files, messages, and
    more.
  – Highrise - Keep track of who your business talks
    to, what was said, and what to do next.
  – Backpack - Gather your ideas, to-dos, notes,
    photos & files online. Set email and mobile
    reminders.
  – Campfire - It's like instant messaging, but
    optimized for groups. Especially great for remote
    teams.
 Web Design – Content Management Systems

• Who uses content management systems?
  – Nearly all large websites (www.nytimes.com,
    www.vw.com, www.theonion.com,)
• How much do content management
  systems cost?
  – Most are open source (free) to millions of
    dollars
  – The examples I included above all run on open
    source CMS systems!
 Web Design – Content Management Systems

• Content Management Systems I recommend
  – Joomla – www.joomla.org
  – Drupal – www.drupal.org
• Reviews and demos of nearly all CMS can be
  found at - http://www.opensourcecms.com

• Joomla Demo
                      Test Sites
• Username for all is Admin with Password Letmein1

  tourism.obriendigital.com with back end management at
  tourism.obriendigital.com/administrator

  ecommerce.obriendigital.com with back end management
  at ecommerce.obriendigital.com/administrator

  http://ecommerce3.obriendigital.com/ administration at
  http://
  ecommerce3.obriendigital.com/admin/login.php
                       Thanks!
• Questions?
• Presentation located at www.neded.org
• Tim O’Brien, Technology Consultant
   • Tim.obrien@nebraska.gov
   • 402.326.3104
   • LinkedIn Profile:
    http://www.linkedin.com/in/timothyrobrien


• Back up your data frequently!
  – Use CDs, DVDs, or an external Hard Drive

				
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