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Digital Media Kit

VIEWS: 10 PAGES: 12

									Digital Media Kit
Your guide to creative solutions
For marketing Your business.




          458 Whitfield st. | Fayetteville, nc 28306
        Phone: (910) 609-0657 | Fax: (910) 323-3531
       fayobserver.com | advertise@fayobserver.com
creative
solutions




                   Take the next step
                   spread your message to more people with fayobserver.com. With more than 60 million page views
                   a year, fayobserver.com is the region’s trusted source for news, sports, real estate, automotive,
                   employment and much more. utilize our wide reach to spread your message to a targeted audience
                   through one of our niche sites. Whether you desire a broad audience for brand recognition or a specific
                   group of consumers, fayobserver.com has a marketing platform sure to bring results!




                                                                                  For more information about
                                                                                  advertising, contact your sales
                                                                                  representative.
                                                                                  Tel: (910) 609-0657
                                                                                  advertise@fayobserver.com

                                                                                  or Butch Peiker
                                                                                  Classified/Online Manager
                                                                                  Tel: (910)486-2703
                                                                                  peikerb@fayobserver.com




        Advertisement. To opt out receiving fax or e-mail, call: (910) 609-0657
reacH
MoRE
PeOPLe




                                                                     Marketing Solutions

                                  Unique Visitors
                                  also known as different visitors, this is the most       Find yOung, AFFluenT reAders here
                                  important measurement for online traffic. this           •	 43.5	percent	male
                                  metric tells you, the advertiser, how many different     •	 56.5	percent	female
                                  people you can reach with your message. this             •	 43.1	percent	ages	18-34
                                  measures how many different readers a site has.          •	 43.8	percent	ages	35-54
                                  example: a reader visits the site each day. that         •	 13	percent	ages	55	and	up
                                  reader is still only counted as one unique visitor       •	 32	percent	have	attended	some	college
                                  for the month.                                           •	 35.4	percent	are	college	graduates
                                  unique visitors are equivalent to print readers,         •	 16.4	percent	have	annual	income	under	$30k
                                  radio listeners or tv viewers. Fayobserver.com           •	 25.9	percent	have	annual	income	between	
                                  reaches more unique individuals than any other              $30	and	$50K
                                  media in the market.                                     •	 41	percent	have	annual	income	between
                                                                                              $50	and	$70K
                                                                                           •	 16.7	percent	have	annual	income	above	$75K
                                  Page Views
                                                                                           source: clark & chase research, may 2008
                                  When a reader views one page on a site it is
                                  recorded as one page view.




We offer your business an
                                                                                           FayObserver.com averages
affordable opportunity to

                                                    did yOu
                                                                                           5,861,074
capture the attention of the                                                               page views per month.
most desirable                                                                             FayObserver.com reaches on average

audience
in Southeastern N.C.
                                                    knOw?                                  515,671unique visitors per
                                                                                           month.
                                                                                           *Averaged from January to september 2011.




                               Advertisement. To opt out receiving fax or e-mail, call: (910) 609-0657
                                          Banner ad Dimensions

                                               leAderBOArd: 728 x 90 pixels




                            skysCrAPer                                             MediuM reCTAngle:
                            300 x 600 pixels                                         300 x 250 pixels




                                                                                            dOgeAr:
                                                                                          252 x 90 pixels




                                                            newsPAPer weB siTes reACh
                                                            reCOrd AudienCes
             also available on niche sites:                 newspaper companies drove record traffic to
             leaderboard                                    their Web sites according to a custom analysis
             728 x 90 pixels                                by nielson online. the “value of local newspaper
             narrow skyscraper*                             Web sites” study found that consumers consider
             160 x 600 pixels                               local newspaper Web sites the top online source
             *Available only with approval.                 for local information – ahead of the totals for all
                                                            other media.
             Medium rectangle
             300 x 250                                      Pew research looked at where americans get
                                                            their news on a typical day. Here’s what they
             some sizes listed above may not be             found:
             available on certain sites or sections.        •	 8%	of	Americans	get	news	from	a	local	TV	
             see your sales representative for                 station.
             availability.
                                                            •	 61%	get	some	kind	of	news	online.
                                                            •	 50%	read	news	in	the	print	version	of	a	
                                                               newspaper.




Advertisement. To opt out receiving fax or e-mail, call: (910) 609-0657
market.

make your mark with the most educated
and affluent readers in southeastern
north carolina and the Fort bragg region.




                                                                      Display ads

     Display Ads (Cost Per Thousand rates)
                                                                        Top                                Medium        Bottom
                                                                                       skyscraper                                    dogear (Top)
     section                                                        leaderboard                           rectangle    leaderboard
                                                                                        300x600                                        252x90
                                                                      728x90                               300x250       728x90
                     Run of Network/ROS
                          maX ad ros                                     $12                $15               $13          $8            $10
                      Premium Channels
                              Home                                       $18              $22.50            $19.50        $12            $15
                             militarY                                    $18              $22.50            $19.50        $12            $15
                        Run of Channel
                              local                                      $15              $18.75            $16.25        $10           $12.50
                              state                                      $15              $18.75            $16.25        $10           $12.50
                             sPorts                                      $15              $18.75            $16.25        $10           $12.50
                            business                                     $15              $18.75            $16.25        $10           $12.50
                              crime                                      $15              $18.75            $16.25        $10           $12.50
                        World/nation                                     $15              $18.75            $16.25        $10          $12.50
                              obits                                      $15              $18.75            $16.25        $10          $12.50
                      columns/ oPinion                                   $15              $18.75            $16.25        $10          $12.50
                          liFe/events                                    $15              $18.75            $16.25        $10          $12.50
                              video                                      $15              $18.75            $16.25        $10          $12.50
                             PHotos                                      $15              $18.75            $16.25        $10          $12.50
                            WeatHer                                      $15              $18.75            $16.25        $10          $12.50




                                                   *rates effective 01/01/12, subject to change.




                                             Advertisement. To opt out receiving fax or e-mail, call: (910) 609-0657
Rich Media

                                                                                                                              greAT FOr:
                                                                                                                              •	 Sales	specials.
                                                                                                                              •	 Introducing	new	products
                                                                                                                                 or locations.
Home Page                                                                                                                     •		 Gaining	big	attention

Sliding Billboard
                                                                                                                                  for your company.




Benefits of Sliding Billboard advertising:
•	 Highly	impactful,	visually	dominating	ad	with
   premium placement on fayobserver.com home page.
•	 Ad	will	“push”	down	the	home	page	for	a	period	of	time,	displaying	your	ad	(1000	pixels	x	275	pixels)	
   before collapsing into a pencil leave-behind (1000 pixels x 30 pixels).
•	 Sliding	Billboards	are	shown	to	every	home	page	visitor	for	a	full	24-hour	period.




                 Home Page
                                                    day                  Ad size                 impressions           Ad slots        rate
                 sliding billboard                Weekday          1000x30 / 1000x275        all for 24 hour Period       1            $899
                 sliding billboard               Weekend           1000x30 / 1000x275        all for 24 hour Period       1            $599




      new digital Media
                                                                                                Ad size                                 rate
      eMAil newsleTTers                                                                         160x600                                 $250
      eMAil newsleTTers                                                                         252x90                                  $100
      e-BlAsTs                                                                                  600x300                                 $250
      TeXT AlerTs/sMs                                                                             n/A                                   $250
      Mobile Ads
      mobile leaderboard                                                                         320x36                                 $250
      mobile Footer                                                                              320x36                                 $150




                                             Advertisement. To opt out receiving fax or e-mail, call: (910) 609-0657
the median time for job searches conducted
by those winning positions grew from 3.6
months in the second quarter to 4.4 months in
the third quarter of 2008.
these statistics matched with the current
economic climate means the average user
visits fayobserver.com/jobs more frequently and
over a longer stretch of time.

source: survey of 3,000 job seekers conducted
by challenger, gray and christmas.




                                                                      Fill your position quickly with fayobserver.jobs
                                                                      the Fayetteville observer has teamed with monster.com to provide one
                                                                      of the most comprehensive employment resources in the region. all job
                                                                      openings are accessible through both our valued local site and monster's
                                                                      massive network of users. this includes military.com, a trusted resource
                                                                      utilized by our area's many members of the armed forces.
                                                                      all of this, plus high visibility in our daily print product, allows employers
                                                                      and job seekers to have full access to area careers.




           fayobserver.com/jobs
                                                                    Ad size                 impressions                 Ad slots                       rate
           leaderboard                                              728x90                       18k                        2                          $300
           skYscraPer                                              300x600                       18k                        2                          $175
           medium rectangle                                         300x250                      18k                        2                          $125




                                             Advertisement. To opt out receiving fax or e-mail, call: (910) 609-0657
fayobserver.com/autos
local consumers visit fayobserver.com/autos
to easily find the vehicle information they
need, from specs on a new car to great deals
on a used car, motorcycle, boat or rv. While
there, shoppers utilize the wealth of research
tools available to help make a more informed
decision about their prospective purchase.
advertising on this site ensures your business
information is part of their process.



                                                      Reach car shoppers from every walk of life with fayobserver.autos!
                                                      Powered by everycarlisted.com, this effective tool guides potential customers browsing more than a dozen
                                                      websites directly to your listing. advertise your vehicle in one convenient location, and let us do all the work!
                                                      combined with the Fayetteville observer’s print product, fayobserver.autos allows dealers and private
                                                      sellers to reach every segment of the automotive market. dealers are already reporting an average of 35-50
                                                      solid leads a month!




                                                                    Your Dealership




                                                                        Attracting car shoppers from every market



         fayobserver.com/autos
                                                                    Ad size                  impressions                Ad slots                      rate
         leaderboard                                                728x90                        18k                       2                         $300




                                            Advertisement. To opt out receiving fax or e-mail, call: (910) 609-0657
fayobserver.com/homes
fayobserver.com/homes allows users to
navigate through listings while you build your
business. this site is an invaluable tool that
allows you spotlight homes and enhance
listings online. Whether you want to promote
an open house, target feature properties or
link to your Web site, fayobserver.com/homes
works hard for you.




                                                                        Be a part of one of the fastest growing real estate
                                                                        markets in the nation!
                                                                        Fayobserver.homes is a trusted local resource bringing together buyers and
                                                                        sellers across the region.
                                                                        the double punch of a strong online presence and a well-read print product
                                                                        provides an opportunity for sellers to reach a population eager to buy. stand
                                                                        out from the crowd in Fayetteville’s thriving housing market. take advantage of
                                                                        this opportunity to spread your message today!




          fayobserver.com/homes
                                                                        Ad size                         impressions              Ad slots            rate
          leaderboard                                                   728x90                                18k                   2                $300
          skYscraPer                                                   300X600                                18k                   2                $75
          medium rectangle                                              300x250                               18k                   2                $75




                                              For more information about advertising, contact your sales representative.
                             tel: (910) 609-0657 | Fax: (910) 323-1451 | 458 Whitfield street, Fayetteville, nc 28306 | Fayobserver.com
                                                       advertisement. to opt out receiving fax or e-mail, call: (910) 609-0657
    tarGet
    YOUr
    MEssAGE




  content verticals:

910pets.com                                                                                          Celebrations.fayobserver.com
910pets is a local community site devoted to pet lovers. readers use the                             celebrations.fayobserver.com is your source for local announcements for
site to find pets, enter weekly photo contests, and get expert advice on pet-                        engagements, weddings, anniversaries and births. it is a directory of area
related issues. by advertising on this site, your business will be seen each                         wedding-related service providers. tips on choosing the right location,
time members log on to participate in forum discussions and check out the                            flowers, and food for big events. Features on selecting entertainment,
                                                                                                     photographers and honeymoon destinations.
site’s ever-changing content.


910preps.com                                                                                         WeekenderNow.com
910preps is where fans can follow their favorite high school team. Fans can                          Weekendernow.com is our up-to-the-minute entertainment Website. visitors
access team schedules, video, highlights, game coverage and even look for                            can get details on concerts, travel deals, theater performances, community
familiar faces on the “Fan cam.”                                                                     happenings, restaurant specials, movie listings, band reviews and more!
                                                                                                     Help people who are looking for hassle-free planning find you.

910rec.com
                                                                                                     DiscoverFayetteville.com
910rec is devoted to covering our local youth sports. We cover the youths
                                                                                                     discoverFayetteville.com is our online guide to living in the cape Fear region.
like they were pros! Parents, coaches, and other local sports enthusiasts log
                                                                                                     locals, as well as people looking to relocate to the Fayetteville area, use this
on to read the latests articles and blogs and check schedules. grow your
                                                                                                     site to find out where to live, shop, eat, and go for fun. move your company
company’s fan base by advertising on                                                                 to the top of the list with space on this go-to site.
this site.

                                                                                                     fayobserver.com/hopemills
910moms.com                                                                                          Hope mills area residents use this online companion to the sandspur weekly
910moms offers one-stop service to moms looking for professional tips,                               community newspaper to read local blogs and get up-to-date news, offering
friendly advice, and a chance to vent through the blog feature. Your ads on                          advertisers a high-visibility opportunity to reach the southern cumberland
this site will catch the hard-to-get attention of local moms on the go!                              county demographic.




                                                    For more information about advertising, contact your sales representative.
                                   tel: (910) 609-0657 | Fax: (910) 323-1451 | 458 Whitfield street, Fayetteville, nc 28306 | Fayobserver.com
                                                              advertisement. to opt out receiving fax or e-mail, call: (910) 609-0657
tarGet
YOUr
MEssAGE




                                                      content verticals

 Content Verticals

                                                                                                                                       Medium
                                                                               number of                  leaderboard    skyscraper
 section                                                                                                                              rectangle
                                                                               sponsors                     728x90        300x600
                                                                                                                                       300x250

                        910 PrePs                                                     2                          $250      $100         $75
                         910 Pets                                                     2                          $250      $100         $75
                sandsPur/HoPe mills                                                   2                          $250      $100         $75
                      celebrations                                                    2                          $250      $100         $75
                     Weekender noW                                                    2                          $250      $100         $75




                                      For more information about advertising, contact your sales representative.
                     tel: (910) 609-0657 | Fax: (910) 323-1451 | 458 Whitfield street, Fayetteville, nc 28306 | Fayobserver.com
                                               advertisement. to opt out receiving fax or e-mail, call: (910) 609-0657
Advertisement. To opt out receiving fax or e-mail, call: (910) 609-0657

								
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