How to Build an Author Platform through Social
Social media is the term used for online social sharing sites like Facebook, Twitter, Google+, etc.
If you’re a new or budding author, having a social media presence can help establish credibility
in your niche, build a core audience, and develop a fan base ready to purchase your book when
Remember, your work is much more attractive to publishers if you have done the legwork and
already established a core following.
Social media is universal and powerful. Here are recent numbers on the top social media sites.
1. Facebook – over 750 million
2. YouTube – over 490 million
3. Twitter – over 225 million
4. LinkedIn – over 150 million
5. Google+ – over 90 million
6. Pinterest – over 11.5 million
ou can easily get swept into the social media time hole and spend hours updating and checking
You’re a writer, so as important as social media is in reaching your target audience, you want to
be disciplined in sticking to your writing schedule and not wasting hours hanging out on social
To avoid being sucked into the social media time vortex, you need to create a social media plan.
1. Start with just one social media channel. You can expand gradually, but you want to learn
the channel and educate yourself about how to find connections in your target market.
For instance if you are writing a crime novel — you have to find out who reads crime novels and
where they are hanging out online. Start with a general Google search on “crime reader blogs.”
As you can see, just from this quick search, I’ve discovered a Crime Reader’s Association. A
quick peek at the website and I’ve discovered they have a Twitter and a Facebook audience.
What can you offer to the conversation? How can you build connection with this audience?
Keep in mind, Twitter and Facebook are generally considered the big powerhouses for building
personal connections. LinkedIn is ideal for business connections, including editors, publishers,
and other writers.
2. Set aside a certain amount of time for social media each day. Break it down into small
chunks. Be realistic about your writing goals and don’t let social media dip into your
writing time. Set a social media timeframe. Start with 30 minutes. Set a timer to keep
yourself on schedule. Be disciplined.
3. Stick to a theme. What’s your writing niche? For instance, is your book about
gardening, Chinese checkers, or, if you’re writing fiction, do your characters have
interesting hobbies or vocations? Is your book set in an exotic location? Build your fan
base by establishing yourself as an expert in your niche.
Create a social media/content editorial calendar to help you stick to your niche and keep
your updates regular.
4. Exhibit social etiquette. Thank people when they repost or comment on your updates.
A personal thank you goes a long way. On the opposite side, don’t bash other writers,
editors, agents, etc. publicly. Social media is all about building credibility and
relationships with your target readers and nobody wants to hang out with a whiner.
You can finish reading this article on our website about social media.