Client Logo/Letterhead/Business Card Preferences Questionnaire Please fill in all the blank boxes, save the document and email it to me. Thanks - Gerry Aitken firstname.lastname@example.org Client Name: [ ] Logo [ ] Letterhead [ ] Business Card Recall some logos, letterheads, or business cards that you’ve seen that you liked? Why did you like the color? The layout? The design? The graphics? The typography? The body text? In general what type of logo do you like? Classic? Modern? Trendy, stylish or chic? Elaborate or simple? Light colors or dark colors? Simple graphics or elaborate graphics? List some logos, letterheads or business cards you have seen that you disliked, and why? What are the primary goals of your logo, letterhead, or business card? Who are the primary and secondary audiences? What are the interests of the target audience? What would be new to the target audience in regards to the image you convey? What do they find appealing? What is their average age? What is their average income level? What aspect of your logo, letterhead of business card do you expect to be the most popular with your target audience? How will your potential customers see your logo, letterhead of business card? What are the main strengths of what you can provide to your customers? (We want to emphasize those on your logo, letterhead or business card). What are the weaknesses of what you can provide to your customers? (We want to avoid these areas on the logo, letterhead or business card) What is the #1 key message you want your image to convey to prospective customers? Describe your company's brand? Is there an official color scheme for your company? If so, what is it? What colors would you like to see used on the logo, letterhead or business card? I need copies of your past marketing material and also a digital copy of your logo if you use one. How do you plan to provide all of this?
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