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Document Sample
Conducting the 2010
Census in New Jersey
New Jersey State Data Center
Annual Network Meeting
June 2, 2009
New Brunswick, NJ
Fernando E. Armstrong, Regional Director Tony Farthing, Regional Director
Philadelphia Region New York Region
U.S. Census Bureau
Our Job is to Count Everyone – Once!
• Constitutional Mandate
• 130 million housing units
• Thousands of group quarters
• Language challenges
• Coverage challenges
“It’s In Our Hands….”
Residency Rules Guide Where
People are Counted
• Count People Once, Only Once, and in the
Right Place
• “Usual Residence”-where you live or sleep
most of the time (i.e., college students, etc.)
NEW JERSEY
LOCAL CENSUS OFFICES
• Camden (Open Now)
• Trenton (Open Now)
• Rocky Hill (Open Now)
• Hoboken (Open Now)
•
Local Offices to Open:
Atlantic County Monmouth County
Bergen County (2) Ocean County
Essex County Passaic County
Hudson County Union/ Middlesex
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Major Census Activities
in a Nutshell
• Address List Development
• Questionnaire Delivery
• Group Quarters Enumeration
• Language Assistance
• Recruitment Efforts
• Partnership Efforts
Regional Operations
• Early 2009 - ELCO Open Houses
• April to July 2009 – Address Canvassing
• Operation managed by ELCOs
• Systematically canvass all census blocks looking
for living quarters
• Collect updated addresses, geographical
features, and spatial information
• Record updates on hand-held computer
• Verify updates provided by local governments in
2008
• Ensure a complete list for the 2010 Census
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Questionnaire Delivery
• Questionnaires are delivered or mailed
to all housing units in March 2010
• March 8-10 Advance Letter
• March 15-17 Questionnaire
• March 22-24 Reminder Postcard
• APRIL 1, 2010 CENSUS DAY
• April 6-15 Replacement Questionnaire
Regional Operations
Group Quarters Enumeration
Group Quarters is the counting of persons in hospitals,
college/university dormitories, military barracks, soup
kitchens, homeless shelters, etc.
• Group Quarters Advance Visit begins November 2009
• Group Quarters Verification begins February 2010
• Group Quarters Enumeration begins April 2010
2010 Decennial Census Program Update
Service-Based Enumeration (SBE)
• Service-Based Enumeration (SBE) is conducted at service locations to provide
an opportunity for people experiencing homelessness to be included in the
census. These service locations include:
• Shelters for people experiencing homelessness, soup kitchens, regularly
scheduled mobile food vans, and Targeted non-sheltered outdoor
locations.
• Census Bureau has designated :
• March 29, 2010the one day to enumerate shelters for people experiencing
homelessness,
• March 30 , 2010 to enumerate soup kitchens and regularly scheduled
mobile food vans, and
• March 31, 2010 to enumerate targeted non-sheltered outdoor locations.
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2010 Decennial Census Program Update
Additional Operations That Can Count People Experiencing Homelessness
• Be Counted/Questionnaire Assistance Centers (BC/QAC)
• People experiencing homelessness are also included in a variety of other
living arrangements and will be enumerated during other 2010 Census
operations.
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Language Assistance
• Spanish / English Questionnaire
• Telephone Questionnaire Assistance
• English
• Spanish
• Chinese
• Korean
• Vietnamese
• Russian
• Language Assistance Guides (51+ languages)
• Language Identification Flash Cards (51+ languages)
• Multilingual Enumerators
• Questionnaire Assistance Centers
• Be Counted sites (6 languages)
Recruitment Efforts
• Large operation
• Local Census Office Management Positions - Fall 2009
• Non-response Follow-up/Enumerators – Fall 2009 to April
2010
• Approximately 3 million applicants needed
• Toll-free Jobs Line – 1-866-564-5420
• Recruiting Website
• Recruitment Advertising
• Local recruiting and testing
• Multilingual applicants needed
Partnership Efforts
• Complete Count Committees
• Promotional materials
• Specialized outreach to hard-to-count populations and
communities
• Special Events – parades, festivals, community events
• Groundwork activities in 2008 and early 2009
• Mobilization of partners from mid-2009 through spring 2010
• 680 national staff from January 2009 onward
What Can Partners Do?
• Develop strategic mobilization campaign plans
• Strategize with regional partnership staff in joint outreach efforts
• Convene a 2010 Census Kick-off with key leaders
• Motivate high-level community leaders to support census
• Mobilize community-specific Complete Count Committees
• Urge local constituents to apply for a census job
• Educate constituents about importance of being counted
• Publicize census participation through communication networks
• Publicize census participation at community-specific festivals,
parades, and special events
• Create and distribute 2010 Census promotional materials
2010 Census Communications Plan
Integrated campaign contractor team led by
DraftFCB and a dozen+ sub-companies
• The campaign’s goals are to:
• Increase mail response.
• Improve overall accuracy and reduce the differential undercount.
• Improve cooperation with enumerators.
• The campaign components will include:
• National TV, radio, and print.
• Local radio and print.
• Earned Media
• Interactive media and recruitment efforts.
• Target Audiences:
• Diverse America- all persons who consume English language media
• Black
• Hispanic
• Asian
• American Indian and Alaska Native
• Native Hawaiian and other Pacific Islander
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FOR FURTHER INFORMATION CONTACT A
REGIONAL CENSUS CENTER
Philadelphia Region*
Philadelphia Regional Census Center
1234 Market St., Suite 340
Philadelphia, PA 19107
215 -717-1020
New York Region**
New York Regional Census Center
330 West 34th Street – 13th Floor
New York, NY 10001
212 -356-3100
Philadelphia RCC coverage area = Atlantic, Burlington, Camden, Cape May, Cumberland,
Gloucester, Hunterdon, Mercer, Monmouth, Ocean, Salem counties
**New York RCC coverage area = Bergen, Essex, Middlesex, Morris,
Passaic, Somerset, Sussex, Union, Warren counties
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