Winners by jRlV16S

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									Redefining the Library for the
21st century – the British Library Experience



Neil Infield – Manager, Business & IP Centre
          What does it mean to be a great library in the 21st century?



            How can we serve the needs of the Google and Web 2.0 generations?

            How do libraries continue to enable the research and learning process?

             How do libraries find new ways of adding value?



            How does the creation of the Business & IP Centre address these
             challenges?




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           What is the British Library?

                                                              Helping people advance
National library of the UK.                                  knowledge to enrich lives       The largest document supply service in the
                                                                                             world. Digitisation enables desktop delivery
Serves researchers, business, libraries, education &
                                                                                             within 2 hours
the general public



Over 250 years of collecting. Beneficiary of legal                                          Generates value to the UK economy each year
deposit, and £16m annual acquisitions budget                                                of 4.4 times public funding




Collection includes over 2m sound recordings,                                               3 main funding streams:
5m reports, theses and conference papers, 50m+                                              •DCMS grant-in-aid (£89m)
patents                                                                                     •Annual trading income (£25m)
                                                                                            •Donations (£4m)

Collection, 600km of shelving, grows at 11km
                                                                                             3 main sites in London and
per year
                                                                                             Yorkshire.
1.25 Tb of digital material through voluntary
                                                                                             2,250 staff
deposit

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          The origins of the Business & IP Centre



            Inspired by SIBL (Science Industry & Business Library – New York Public
             Library




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          The origins of the Business & IP Centre



            Surveyed existing and potential customers

            Initial investment of £1m from LDA (London Development Agency)

            Re-inventing the Business and Patents Reading Rooms

            Making an unrivalled practical business collection available to those who
             need it most.




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          New services for our customers



            Workshops
               Staff workshops
               Partner workshops

            Inspiring Entrepreneurs events

            New online databases

            Downloading via memory sticks

            Guides and leaflets

            Information advice sessions

            Ask the Expert sessions




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          Supporting creativity and Innovation




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          Cultural & organisational challenges



            Turning Readers into Customers

            Changing staff attitudes

            Working with the wider BL culture
               Opening hours
               IT/AV/Estates support
               Reader Registration
               Security guards

            Traditional approach vs enhanced services

            Working closely with partner organisations




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          Building a new kind of Library



            Creation of a Networking Area open to the public
               Plasma screens with live news & upcoming events
               Laptops for searching BL content
               Sofas for meetings
               Examples of success stories

            Installing a staffed Welcome Desk




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          Building a new kind of Library




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          Building a new kind of Library




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          Building a new kind of Library




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          Building a new kind of Library




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          Promotion & marketing activities




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          Promotion & marketing activities



            Large volume of press coverage

            Ongoing Inspiring Entrepreneurs events with
                     Sir Stelios Haji-Ioannou (easyjet)
                     John Bird (The Big Issue)
                     Richard Reed (Innocent Drinks)
                     Martha Lane Fox (lastminute.com)

            One to One advices sessions with Anita Roddick, Tim Campbell
             (winner of The UK Apprentice) & Mark Shehan.

            Lynne Brindley chairing a session at Enterprise Week launch




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          Celebrity support




                  Tim Campbell,                         Dame Anita Roddick,                  Lord Bilimoria,
                    Winner of                           founder of The Body                 Founder and CEO
                  The Apprentice                               Shop                         of Cobra Beer Ltd




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          Success stories




                    Imtaz Khaliq,                              Matthew Lewis                Adam Pritchard
                      Bespoke                                  Founder & MD,                Founder & MD,
                       Tailor                                    Funkyfins                    Pomegreat




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          Facebook and blogs




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          Information professionals: old and new




                  Old                                                                         New

          Gatekeeper                                                                        Collaborator
          Online searcher                                                                   Trainer
          Custodian of collections                                                          Facilitator
          Service provider                                                                  Information advisors
          Information gatherer                                                              Problem solver
          Library process                                                                   Business process
          Inward looking                                                                    Networker
Source: Lesley Robinson, Lesley Robinson Consultancy Services Ltd, www.lesleyrobinson.co.uk
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          Staff training and development



            Identify new skills and knowledge required for new set of
             customers

            Move from Readers to Customers (different approach required)

            Inspire confidence, independent thought and (calculated) risk
             taking

            Training in:
               Public speaking
               Customer Service
               Difficult enquiries
               Training the trainer




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          Building partnerships with other organisations



            Working with 17 partners to add to our range of activities




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          Challenges



            A victim of our own success?



            Increased visitors to St Pancras

            Increased demands for access to information

            New customers require much more time and attention

            Conflict of customer expectation and traditional library rules




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          The future



            Digitising the collection

            Allowing creative use of the collection

            Providing remote access to our online resources

            Predicting future customer demands

            Moving from disintermediation to re-intermediation by adding
             value




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          Recognition by our peers




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          BUSINESS & IP CENTRE ACHIEVEMENTS



             Over 25,000 entrepreneurs and SMEs since launch
             Over 1000 workshops and 1:1 advice clinics
             Over 35 partners ‘signed up’
             Series of sell-out ‘Inspiring Entrepreneurs’ events, including, Winners: the
              Rise and Rise of Black British Entrepreneurs, Desperately Seeking
              Finance, The Asian Advantage, Hot Off the Press, Commerce with a
              Conscience and forthcoming: Ethical Entrepreneurs, Oriental Express and
              Mothers of Invention II
             Have already exceeded LDA 06-07 targets for participants in workshops
              and clinics: women 56% (vs 33%), BAME 40% (v29%) and disabled 4% vs
              5%).
             Won Best Team in the Academic and Public Sectors, International
              Information Industry Award and shortlisted for CBI/Real Business ‘New
              Product of the Year’ Award, Nov 2006
             On target to leverage over £1.8 million in sponsorship and in-kind revenues
              over two years


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