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Ranbaxy Laboratories
Ltd
Presented by
Sudip & Pradipta
Company Highlights
Largest pharmaceutical company
FDA inspected and approved facilities.
Expertise in diverse categories
Expertise in OTC
Strengths and vibrancy
Other Expertise
Timelines
1962: Ranjit Singh and Gurbux Singh in Amritsar
1977: First JV Nigeria
1987: State-of-the-art API facility in Toansa in preparation for entry
into the U.S. market, receives FDA approval in 1988
1992: Launches a joint marketing agreement with Eli Lilly
1993: A joint venture is launched in China; a new research-driven
NCE and NDDS strategy launched
1995: The company acquires Ohm Laboratories in the United
States and builds a new FDA-approved production facility
2000: Acquires Basics, Bayer's generics business in Germany; the
company enters Brazil
2003: Acquires Aventis in France
Latest: Wish to acquire $2 Billion stake in Merck
Internationalization
International Biz
USA
Largest Healthcare market
Entered in 1995, now the largest market for the
company
Acquire Ohm labs
28% of Ranbaxy’s revenues
96 products approved by FDA
ITALY(GSK) & SPAIN
Organic opportunities.
Bought Allen in Italy
Among top 10 global market.
Low penetration on generics.
Patents expiries happen later.
First movers advantage.
BELGIUM (Ethimed)
High priced and profitable market.
Market is not too large.
Existence of 10-12 products.
ROMANIA (Terapia)
Low cost market in terms of manufacturing.
Strategically well positioned.
Wide marketing authorizations.
Strong product portfolio.
Strong field force
Managing the business
Created trade support & networks overseas
Confidence in generic drug business
Germany 4.8
UK 2.8
France 1.6
Italy 0.5
(major size of generics market in $ billion)
Cont…
Allowed to diverse into new markets
Intangible assets
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