Maximizing Matching Gifts

Document Sample
Maximizing Matching Gifts Powered By Docstoc
					 How Bishop Feehan
Raised Over 100K In
      Matching Gifts
          HEP Development
         Partners In Mission
 The webinar is being recorded and will be
  available in the Learning Center on our
  website in a few days
 If you experience technical difficulties
  simply dial back in or try the link again
  to connect.
 We will have a Question and Answer
  session at the end. Please send in your
  questions electronically.

Webinar Tips
With more than 5,000 customers and 15
 years experience, HEP has developed
 proven tools to help you identify and
 promote match opportunities, gain access
 to the highest quality prospect
 development information and enhance
 your data.
 • Most comprehensive Matching Gift database

Who is HEP?
  Today’s Presenter’s

           John Wright, Director, HEP Development
           Larry Furey, Partner, Partners In Mission
Chris Servant, President Bishop Feehan High School
Chris Copley, Director of Major Gifts, Bishop Feehan
Larry Furey, Partner and Founder
Partners in Mission
                                                   Partners in Mission
                      Our Partners in Mission
•   Archbishop Curley High School, Baltimore, MD           •   Matignon High School, Cambridge, MA
•   Archbishop Hoban High School, Akron, OH                •   Mercy High School, Burlingham, CA
•   Archbishop Wood High School, Warminster, PA            •   Mount St. Mary Catholic, Oklahoma City, OK
•   Benilde-St. Margaret School, Minneapolis, MN           •   Notre Dame High School, Lawrenceville, NJ
•   Bishop Feehan High School, Attleboro, MA               •   Oakland Catholic High School, Pittsburgh, PA
•   Bishop Ireton High School, Alexandria, VA              •   Our Lady of the Sacred Heart, Coraopolis, PA
                                                           •   Padua Academy, Wilmington, DE
•   Bishop McDevitt High School, Harrisburg, PA
                                                           •   Parkersburg Catholic Schools, Parkersburg, WV
•   Bishop Shanahan High School, Downingtown, PA
                                                           •   Pittsburgh Central Catholic High School, PA
•   Bishop Timon – St. Jude High School, Buffalo, NY
                                                           •   Pope John Paul II High School, Royersford, PA
•   Cathedral Preparatory School, Erie, PA                 •   Regina High School, South Euclid, OH
•   Catherine McAuley High School, Portland, ME            •   Saints John and Paul School, Ashtabula, OH
•   Catholic Memorial School, West Roxbury, MA             •   Salesianum School, Wilmington, DE
•   Chaminade High School, Mineola, NY                     •   St. Agnes Academy, Houston, TX
•   Diocese of Wheeling – Charleston, WV                   •   St. Catherine of Siena School. Norwood, MA
•   Father Ryan High School, Nashville, TN                 •   St. Mary’s Ryken High School, Leonardtown, MD
•   Holy Cross High School, Waterbury, CT                  •   St. Thomas Aquinas High School, Dover, NH
•   Junipero-Serra High School, San Mateos CA              •   St. Vincent Pallotti High School, Laurel, MD
                                                           •   Trinity Catholic Academy, Brockton, MA
•   Lancaster Catholic High School, Lancaster, PA
                                                           •   Trinity Catholic High School, Newton, MA
•   Lexington Catholic High School, Lexington, KY
                                                           •   Ursuline Academy, Dedham, MA
•   Little Flower Catholic High School, Philadelphia, PA
                                                           •   Venango Catholic High School, Oil City, PA
•   Madonna High School, Weirton, WV
Chris Servant, President
Bishop Feehan High School
Chris Copely, Director of Major Gifts
Bishop Feehan High School
Matching Gifts are “free money”
Matching Gifts

   Key statistics on Matching Gifts
   Creating Awareness
   Leveraging past donations
   Finding Matching Gift Eligible Donors
   Using Your Website
   Promoting links to your matching gift
    lookup page

   On average, 1 in 10 gifts made to any non profit is
    match eligible
   Over 16,500 Companies and Subsidiaries Match
   Over the last 3 Years we have added almost one
    net new company per day
   Approximately 50% of the Corp. 500 have matching
    gift programs
   Over 1.3 Billion in Matching Gifts to all non profits
   LSU received check of $1 Million in Matching Gifts
    from one company (Exxon-Mobil) for last three

Statistics on Matching Gifts
   The American Cancer Society Quadrupled Matching
    Gifts over the past three years to over $12 Million
    dollars as did Susan G. Komen Foundation of
    Maryland with 5 FTE’s. Works with
    Large/Medium/Small non-profits.
   Average Matching Gift – CAE Survey $545. 700+
    Higher Education
   13% of all Matching Gift Companies match 2 to 1 or
   4009 of the companies match volunteer time
   Telethon Survey(90+) by Ruffalo Cody – 7.1% of
    those contacted were matching gift eligible. They
    contributed 10.% of the revenues
   Education on Matching Gifts
    ◦ Go To Learning Center on HEP website
      - Look under Matching Gift
      12 Matching Gift Webinars – All Free and
       Available on Demand
      “16 Steps to Matching Gift Success” – Must have
      MatchPoints Newsletter
       ◦ Review Back Copies
      Join Listserv “MATCHLIST-L”
       ◦ Joint Listserv of HEP & CASE
   Chronology of Events
    ◦ Meeting with Larry Furey - August 2010
    ◦ Leveraging HEP = Sept 2010
    ◦ Dramatic Increase in Matching Gifts –
      Dec 2011

Bishop Feehan
   Creating Awareness
    ◦ Within Advancement Group
    ◦ Within Donor Community
    ◦ Educating/ Re-Educating Donor Base
      Example -Raytheon

Biggest Challenge
Other Ways to Create

  Newsletter articles
  Alumni publications
  Gift   Acknowledgments
  Solicitations - use P.S.
  Website – drive them to Lookup Page
  Brochure inserts for Direct Mail
  Promotion is key to $$$
   Know before you chat with a potential
    donor if they work for a Matching Gift
   Measure matching gifts – report on
   Have someone in charge
   Major Gifts can be matched
   Create a Culture of Matching Gifts
   Training is available – free Visit our
    Learning Center

What Can You Do?
 Happy New Year!
 On behalf of Bishop Feehan, thank you
  very much for your generous gift ($250
  from 1/10/12) to our Annual Fund
 As you know, Covidien will match your gift
  on a 1:1 basis. To that end, could you
  complete Part # 1 on the attached form
  and fax back to us (Attn: Lisa Dean --
  508-226-1135)? Alternatively, you can
  scan and send a PDF via email. Whatever
  is easier for you. Covidien's match will
  effectively double the value of your gift to
  the school (from $250 to $500)!
 Thanks again for your ongoing support of
Make It Easy for Donor
 Hi Chris here’s the completed Covidien
  match form. Thanks for making it so
 Signed Donor

Make IT Easy For Donor
    Questions

Thank you

Shared By: