Client Focus Hugo Solis

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					    Vienna office                      Gera office        Trondheim office




    Contents
    Write the Future                                  3

    The Set-up                                        4

    Content Solutions                                 6

         New - Statistics Centre                      6

         Live Centre Soccer                           8

         New - Live Centre Formula 1                 11

         Live Scores                                 12

    New - Fantasy Manager                            14

    Advertising Integration                          16

    Odds Comparison                                  18

    Mobile                                           19

    Print                                            20

    TV                                               21

    Our Clients                                      22

    Contacts                                         23




2         Scoreradar --- 2011
                                                 Write the Future

The media world is in the middle of a big repositioning process. The effects of the
global financial crisis and consumer behavioral changes result in a fragmented,
digitalized and internationalized media world.

To maintain our role as a key player in this challenging business environment
Sportradar is investing heavily into the best technical instruments, people, know-
how and arising business opportunities.

Client focus
To meet the customers need and satisfaction our resources have been allocated
accordingly with our staff growing from 100 to 300 in two years. With the number
of clients growing rapidly so does our focus on client service, production capacity,
research, innovation and development.

Product innovation
Providing the most competitive products and services for our market is another
key point in our strategy. With the launch of our new Statistics Centre, Live
Centre Soccer World Cup, Live Centre Formula 1 and the new Fantasy Manager,
Sportradar has truly become the one-stop-shop for compelling content solutions.

And there is much more to come: Content sensitive advertising, social community
platform, video tracking systems, 3D animation and live streaming to mention a
few highlights.

Financial investments
Our healthy financial situation gives Sportradar the power and freedom to invest
in know-how and new business opportunities that our industry has to offer. With
the integration of aitainment GmbH in the Sportradar Group we can offer a
unique Fantasy Manger gaming application with odds integration, 3D real-time
simulations based on artificial intelligence.

Soon our newest development – an international social community sports portal
– will be launched.

Sports data
With our integrity services we work side-by-side with the leading international
sport federations including FIFA, UEFA and the German DFB/DFL with a mutual
aim to find sustainable win-win solutions together with our partners for the legal
copyright issue in sports data.


We are here to stay, and together with you Sportradar is determined to write the
future for our industry.




Carsten Koerl
Sportradar AG
CEO




                                                                                       3
    The Set-up

                             Trondheim




                                                                        Tallinn
                                          Stockholm




                              Bremen
                                                               The leading provider          The broadest coverage
       London
                                                               of sports information         of sports integrated in
                                         Gera                  services to the betting       innovative multi-platform
                                                               industry                      solutions
                                                   Zlín
       Paris                Munich                    Vienna
                                     Pasching
                            Zuzwil

                                                                            Hong Kong




                                          Sportradar is the world’s leading supplier of sports and betting-related data by
                                          providing compelling solutions with its brand Betradar to the bookmaker world,
                                          and through its Scoreradar brand to the international media industry.

                                          More than 100 media and 300 bookmaker clients – including 25+ state lotteries
                                          – in 50+ countries across 5 continents rely on Sportradar’s unrivalled data depth
                                          and quality to create and operate the multibillion dollar enterprises for sports
                                          betting and sports information. Headquartered in Switzerland, Sportradar has
                                          offices or representations in Vienna, Linz, Stockholm, Zlin, Tallinn, Munich,
                                          Bremen, Gera, Paris, London and Hong Kong with over 300 experienced,
                                          dedicated and highly motivated staff.

                                          Sportradar operates with a world-wide gathering system which is based on its
                                          unique fully automated data extraction and supervision technology combined
                                          with a complex scouting and video signal monitoring system. This state-of-the-
                                          art technology is developed and run in-house providing full 24/7/365 support
                                          whilst guaranteeing the highest quality standards available on the market.
                                          Formed in 2001 and rapidly expanding and continuing to prosper, the
                                          international Sportradar Group is the clear leader in its field. The company is
                                          jointly owned by its senior management.


                                          www.sportradar.com
                                          www.betradar.com
                                          www.scoreradar.com




4     Scoreradar --- 2011
Group of companies




                                                     Sports Data AG
                                                     Switzerland                           Sportradar GmbH
                                                     Sportradar AS                         Gera, Germany
                                                     Norway
                                                                                           Sportradar GmbH
                                                                                           Vienna, Austria
                                                     Sportradar GmbH
                                                     Germany
     Sportradar AG                                                                         Sportradar GmbH
     Switzerland                                                                           Linz, Austria
                                                     Sportradar AB
                                                     Sweden                                Sportradar GmbH
                                                                                           Zlín, CZ Rep.
                                                     Sportradar OÜ
                                                     Estonia

                                                     aitainment GmbH
                                                     Germany




Key sports
Soccer; Tennis; Ice Hockey; Motorsports; Basketball; Handball.



Other sports
Volleyball; Wintersports; Cycling; Rugby League; Rugby Union; Aussie Rules; Baseball; American Football; Beach Soccer;
Darts; Snooker; Floorball; Futsal; Bandy; Curling; Golf; Pesapallo; Waterpolo.



All our data is available via
o Internet:      XML, Flash, Ajax, HTML, JAVA and PHP solutions
o Mobile:        WAP / JAVA / SMS / iPhone / Android
o Print:         PDF, Excel, XML




                                                                                    During the season of 2008/2009
                                                                                    we monitored 20.699 red and
                                                                                    yelllow cards in soccer.



                                                                                                         The Set-up      5
    Content Solutions
    Statistics Centre
    With Scoreradar’s new Statistics Centre, your users and clients will have access to the most comprehensive statistics
    solution the market has to offer. This state-of-the art product is a further development of our existing statistics
    database.

    The solution is developed in single building blocks, so it can be customized perfectly to suit your own preferences in
    content, layout, graphics and advertising integration.You can define individual landing pages and for every single piece of
    information you can easily create a deep-linking into your editorial pages or promotion of events.


    Key sports
    o Soccer
    o Motorsport
    o Ice Hockey
    o Wintersports
    o Tennis
    o Cycling
    o Rugby League
    o Rugby Union
    o Baseball
    o Basketball
    o Handball
    o Volleyball
    o American Football




    Product highlights                                                                   Coverage
    o Most comprehensive statistical          o   Advertising integration                o 21 sports
       service in the market                  o   Fully customizable layout accord-      o 72 countries
    o New and appealing design                    ing to your specifications and         o 30 languages
    o Improved user friendliness                  branding                               o 357 soccer leagues
    o Unlimited customization options                                                    o 700 events world-wide
       (building blocks)
    o More than 50 different views,
       including:
        – League tables
        – Team statistics
        – Player/individual statistics
        – Unique injury and
          suspension list
        – Fixtures
        – Cup rosters
        – Top scorers
        – Form tables
        – Results matrix
        – Division views
        – Rankings
    o Individual landing pages
    o New content elements
    o New and fancy H2H views
    o Historical data for up to 10 years




                                              Customize your own unique solution.



6       Scoreradar --- 2011
Team statistics
o Basic (Jerseys, manager, venue, team members,            o   Fixtures
   position in squad)                                      o   Archive
o Tables/cup roster                                        o   Head-to-Head overview (Jerseys, last 5 encounters,
o Teams                                                        fixtures, top list, tables, over/under, history chart)
o Statistics (Division, over/under, scorings, top lists)




Player statistics - Soccer
o Basics
    – Home country
    – Date of birth
    – Height
    – Weight
    – Position
    – Shirt number
    – Team
    – City of birth
    – Preferred foot
    – Transfer history
o Performance per game
    – Date
    – Round
    – Against
    – Result
    – Starting XI
    – In/out
    – Minutes played
    – Goals
    – Assists
    – Yellow cards
    – Yellow/red cards
    – Red cards



                                                                                                  Statistics Centre     7
    Live Centre Soccer
    The Live Centre Soccer serves your users with an entertaining and sticky designed match-commentary solution covering
    the top European soccer events. With its multi-match monitoring and infotaining features this solution will attract new
    visitors to your website as well as retaining them for longer sessions.


    Coverage
    We cover all major soccer leagues and events in Europe including the UEFA Champions and Europe League, the European
    and World Cup qualifications and final tournaments, the Copa Libertadores, the Confederations Cup and the Olympic
    Tournaments.




8       Scoreradar --- 2011
Product highlights
o Extended live scores experience optimized for soccer          o   Multiple interactive line-up views
o Several games can be followed simultaneously with             o   Flash live tables
   alerts for goals, half-time and at the end of the game       o   User generated content (player voting, Facebook
o Fully branded, hosted solution with the latest flash              integration etc.)
   design features                                              o   Live statistics and club comparison (goal attempts,
o Automated match commentary                                        free kicks, corner kicks, offsides, ball possession)
o Fun facts that deliver betting relevant information           o   Available in over 20 different languages
   about the match based on historical statistics               o   Player statistics, facts and figures
o Allows implementation of your own journalistic com-           o   Integrated banner space for advertisers and sponsors
   mentary if desired                                           o   Also available via XML for direct integration




                   Pre-configured to integrate with Facebook.




                                                                    In 2008/2009 we covered 26.597 handball events.



                                                                                                  Live Centre Soccer       9
     Live Centre Soccer Major Events
     As an offspring to our highly popular Live Centre Soccer solution we developed a customized event powered version for
     World Cup 2010 and upcoming major soccer events. Squad and individual stats on players, referees and managers,
     tournament overviews, venue information and historical facts and records are added values to our special Live Centre
     Soccer for major events.




      Reference implementations of Live Centre World Cup 2010.



     Customer Stimulation Tools for live matches
     o Drives traffic with interactive betting-relevant informa-       o   Live Odds Arena with odds for different betting types
        tion in the live text commentary to the sites of your              from your betting client
        betting clients                                                o   Allows an integrated betting slip that lets customers
     o Automatic display of integrated graphics visualizing                select, simulate and place bets within the solution
        important statistical facts to stimulate your users to place   o   Facts Corner that summarizes all important match facts
        a bet                                                              in one simple overview


     Odds integration
     o Drive sport fans from media and news portals to the
        sites of your betting clients
     o Combine interactive and motivational betting offers
        with our sport content solutions
     o Motivate and stimulate your sport fans to place bets
        on your clients sites
     o Scoreradar offers you innovative marketing solutions
        to both gain and retain new and loyal customers for
        your betting clients




       During 2009 we covered 3.433 penalty goals in soccer
       (not including penalty shootouts).


10        Scoreradar --- 2011
Live Centre Formula 1

Based on the same intelligent phrase-engine used in our Live Centre Soccer
solutions we launched the Live Centre Formula 1 prior to the start of the season
in 2010. Although we replaced the pitch for track and line-ups for grid positions
the solution still provides the same comprehensive coverage and live commen-
tary, packaged in top gear graphics.




Product highlights                        Live updates
o Live Scores                             o Leaderboard
o Statistics                              o World standings – Driver
o Automated commentary                    o World standings – Team
o Interactive grid presentation           o Qualification
o Circuit information                     o Race
o Driver and team profiles
o Uniquely packaged with
   advertising integration




 Race overview.                             Google integration of circuits.               Driver profiles.




                                                                              Live Centre Soccer / Live Centre Formula 1   11
     Live Scores
     Product highlights
     o Broadest, fastest and most comprehensive live score   o   Fully customizable branding, content and layout
        service in the market                                    according to your specifications
     o White label flash solution or XML                     o   Possible to cross-link with all other Scoreradar content
     o Optimized solution also provided for betting-shops        solutions (Live Centre Solutions, Statistics Centre, etc)




     Coverage
     o 21 sports
     o 30 languages
     o 72 countries
     o 357 soccer leagues
     o 700 events world-wide




       In 2008 we had over 6.450 skiers/runners (men and
       women) in our database.



12       Scoreradar --- 2011
Customer Stimulation Tools
o Information ( I ) and Statistics ( S ) buttons as mouse over functions in your Live Scores solution
    – I-Button: Displays three important match facts
    – S-Button: Shows key bet-relevant match statistics
o Pre-match and live odds integration possible with direct link bet slip or match overview
o Integrated betting slip that allows customers to select and simulate bets within the solution




  I-button feature.                                               S-button feature.


Key sports
o Soccer
o Motorsports
o Ice Hockey
o Tennis
o Rugby League
o Rugby Union
o Baseball
o Basketball
o Handball
o American Football




                                                                  In total, we have covered 462.932 goals in soccer in
                                                                  our Live Scores.



                                                                                                          Live Scores    13
     Fantasy Manager

     Fantasy just became reality
     The soccer manager game from Scoreradar brings Fantasy Manager to a new level with its unique replication of real player
     performance and amazing graphic design.

     User friendly and places the client in the manager’s
     position
     o Play the real fixtures from real leagues in advance
     o You select your team from national leagues
     o All real clubs and all their real players
     o Create your team from the real-time available players
     o Set the correct formation and tactics
     o Play your stars in the correct positions
     o You take full control like the real manager
     o Watch your team play through unique match
        simulation technology
     o Outperform the real manager and show who’s the boss



     Unprecedented gamer activity through unique
     technology
     Expected gamer activity*
     o Hundreds of gamer sign ups per week
     o Gamers stay on average 15 minutes per visit
     o More than 40 page views per visit

     * Reference:
       Official Fantasy Manager of Deutsche Bundesliga (DFL)




     Game modes

     Real League
     Your team plays against real match days’ opponents ahead
     of the scheduled match day.

     Ranking Game
     Challenge other managers for the ultimate superiority.
     Collect points for victories and compare with rankings of
     others.




14        Scoreradar --- 2011
Show me the TIX
o TIX is the virtual currency and rewards the gamer for being a frequent and successful user
o TIX can be exchanged for free bets, casino / poker chips, and other targeted offers


Converting gamers to punters
o Game currency - TIX - and betting accounts integrated
   in-game
o Banners, promotion boxes and in-game advertising
   integrated
o Betting on simulated matches offered
o Simulation of results can be intelligently linked to rel-
   evant betting offers of the real match and real life fun
   facts

Business opportunity for affiliates
o White label solution integrated on affiliate site
o Beat competitors’ conversion rates due to high
   authenticity of the match simulation and 3D
   visualization
o Direct link to your actual odds
o Connect to the Scoreradar Live Scores and Statistics
   Centre
o Available leagues: Bundesliga, Ligue 1, Serie A, Primera
   Division and other major leagues on request


The competitive edge
o Unbeaten authenticity through Artificial Intelligence
   match simulation and 3D graphics
o Adaptable for all browsers
o Combines ideally with Scoreradar’s product range:
    – Live Scores
    – Statistics Centre
    – Live Centre Soccer
    – Odds Comparison
o Single hosting solution with existing Scoreradar
   products
o Simple handling and controlling through administration
   screen
o Highly scalable




                                                               Fantasy Manager on bundesliga.de
                                                               5.2m matches played by 175.000 gamers

                                                               Fantasy Manager on topleague.de
                                                               3.7m matches played by 40.000 gamers



                                                                                               Fantasy Manager   15
     Advertising Integration

     The Set-up

     Scoreradar                                                   Media partner
     o Provides the media partner with adapted promotion          Promotes the services provided by Scoreradar to divert
         tools for the implemented solutions                      traffic from the main page or main sport page and in main
     o Hosting and support of solutions for the media partner     navigation by displaying permanent or frequently presented
     o Campaign management and support for the                    promotions such as Live Scores tickers or solution graphics.
         advertisers



     Product highlights
     o Greater possibilities for bookmakers to communicate
        their promotions in live sports context
     o The Scoreradar solutions are sticky and retain the
        audience for an average of 10 minutes (Google
        Analytics, February 2010) per session creating a strong
        impact
     o Contextual advertising when the target group is
        receptive for the bookmaker’s offer normally results in
        better conversion rate
     o No traditional side-by-side banner placements together
        with competitors
     o Campaign roll out in several countries via our media
        network, yet with one point of contact at Scoreradar
     o We support all types of ad formats (rich media,
        animated gif’s, JavaScript ad tags etc)
     o Scoreradar uses one of the most reliable ad server
        systems on the market – Helios IQ – provided by
        Adtech AG
     o Campaigns can be monitored in real-time by the
        advertiser through a client log-in at HeliosIQ

                                                                             Illustration showing how the hosted Scoreradar
                                                                             Display Advertising solutions are promoted by
                                                                             the media partner from the main page to
                                                                             generate traffic.




                   Content                                                                                   Customer
                   Provider                                                                                  Retention




                                              Interactive
                   Betting                                         Customer                                  Customer
                                              Advertising
                  Company                                         Stimulations                               Activation
                                               Solutions




                   Media                                                                                    Customer
                  Platform                                                                                  Acquisition




       During the tournaments in
       2008/2009 we monitored 31.926
       sets and 314.525 games in tennis.


16       Scoreradar --- 2011
                    Example showing our Display Advertising integration in our Statistics Centre.




       Example showing Display Advertising integration                              Example showing our Display Advertising
       in our Live Centre Soccer solution.                                          integration in our Live Scores.




Why we are using the the ad serving platform –
HeliosIQ – from Adtech AG
o Quick campaign push – campaign updates go live in
    under three minutes
o Live monitoring – impressions, views, clicks and click-
    rate are reported live (in real-time) – for campaigns and
    web sites.
o User targeting – several targeting criteria including local
    targeting up to city level
o Maximal performance and security – extremely high
    security standards and uptime in banner delivery by the
    Adtech ad serving data centers




                                                                                                                 Advertising Integration   17
     Odds Comparison

     Our Odds Comparison service offers your end users to be close to the betting action and with the integration of the
     bookmakers of your choice the betting is only one click away. Thanks to the close relationship we have with over 300
     bookmaker clients, you can choose to customize your solution according to any markets with deep-linking directly into the
     bookmaker’s betting slip.


     Comprehensive odds lists
     o Coupons (country based)
     o All today’s matches
     o Choose from 300+ bookmaker
        odds
     o Linked to Statistics Centre (H-2-H)
     o 30+ languages


     Over 30 different bet types
     o Traditional match odds
        – Asian
        – Spread
        – 3-Way
        – 2-Way
        – Total
        – Handicap
        – Exchange 2-Way
        – Exchange 3-Way
        – Exchange Asian
        – Exchange Spread
        – Exchange Total
     o Side bets
        – First Team to Score
        – First Goal Scorer
        – Half-time 3-Way
        – Goal / No Goal
        – First Team Corner
        – Corners Over / Under
        – Correct Score
        – Half-time / Full-time
        – Odd / Even Goals
        – Double Chance
        – Draw No Bet
        – Goals Home Team
        – Goals Away Team
        – Half-time AHCP
        – Half-time Total
        – Number of Goals
        – Who Wins the Rest of the
           Match?
     o Outrights

     Implementation
     o Hosted white label solution
     o XML
     o Fast updates
     o Deep-linking to the actual bet slip




18       Scoreradar --- 2011
                                                                                                           Mobile

Mobility
As the demand for Live Betting solutions keeps increasing so does the ability to
constantly be connected. All our services can be tailored either via pre-packaged
solutions or via XML for your own development and integration.
Through a white label WAP portal, our Live Centre Soccer application offers full
soccer coverage, neatly presented via a user friendly WAP interface with your
logo/brand integration.

With our data and through the cooperation with selected mobile technology
partners we can always offer you the latest outfit regardless if you need a WAP,
JAVA, Android or iPhone app.




Customization                                                                       Available solutions for mobile
The mobile solutions can be customized with the client’s own look and feel such     o Live Scores
as logo, banner space, language, selected sports and leagues, coloring              o Live Centre Soccer
preferences and integration of own icons and desired graphics.                      o Statistics Centre
                                                                                    o Odds integration




                                                                                          Odds Comparison / Mobile   19
     Print

     Using our XML feeds we can fill your printed magazines with the sports content of your choice. We provide media com-
     panies with everything from simple league tables, head-to-head information, cup trees as well as detailed match
     information.

     Key sports                              Coverage                                 All our data is available via
     o Soccer                                o 21 sports                              o PDF
     o Motorsport                            o 72 countries                           o Excel
     o Ice Hockey                            o 30 languages                           o XML
     o Wintersports                          o 357 soccer leagues
     o Tennis                                o 700 events world-wide
     o Cycling
     o Rugby League
     o Rugby Union
     o Baseball
     o Basketball
     o Handball
     o Volleyball
     o American Football




20       Scoreradar --- 2011
                                                                          TV

Our XML feeds are the perfect data solutions for sport sta-
tistics and information delivery to all broadcasters.

Live Ticker
All key information such as results and overall statistics can
be used to deliver information to a live banner/ticker, bring-
ing extra content and information to the viewer.

Tele-text/Interactive
With Scoreradar’s XML feed it is possible to create com-
plete sport information on Tele-text and TV digital interac-
tive platforms – from live scores and results to commentary,
fun facts, stats and odds.

2D and 3D Graphical Solutions
XML feed in conjunction with graphical solutions can
generate information such as live results, team and player
statistics, fun facts and much more content into 2D and 3D
graphics
Coverage
o 21 sports
o 72 countries
o 30 languages
o 357 soccer leagues
o 700 events world-wide


Key sports
o Soccer
o Motorsport
o Ice Hockey
o Wintersports
o Tennis
o Cycling
o Rugby League
o Rugby Union
o Baseball
o Basketball
o Handball
o Volleyball
o American Football

30+ statistical feeds to choose from
o Cup rosters
o Top lists
o Fixtures
o League tables


Live feeds
o Live Scores
o Match commentary
o Substitutions
o Tactical formations (soccer)
o League tables




                                                                 Print / TV    21
     Our Clients

     Here are some examples of
     Sportradar’s clients:




22       Scoreradar --- 2011
                                                                                                          Contacts

Branch offices and representations
SPORTRADAR GMBH                                          SPORTRADAR A.S.
Tech Gate Vienna                                         Postboks 1284, Sluppen
Donau-City-Strasse 1                                     N-7462 Trondheim
A-1220 Vienna                                            Norway
Austria
    Office........................+43 1 279 37 37 30     SPORTRADAR AB
    Fax............................+43 1 279 37 37 39    Bryggargatan 10, 4 tr
                                                         S-111 21 Stockholm
SPORTRADAR GMBH                                          Sweden
Commerz Park West                                           Office...........................+46 8 55 80 30 90
Wagram 1
A-4061 Pasching                                          SPORTRADAR AG
Austria                                                  Representative Office Hong Kong
   Office........................+43 1 279 37 37 80      20/F
                                                         Central Tower
SPORTRADAR O.S.                                          28 Quenn´s Rd Central
ul.2.kvetna c.2385                                       Hong Kong
CZ-760 01 Zlín                                           Peoples Republic of China
Czech Republic                                             Office.............................+ 852 9061 5273
    Office........................+42 0 576 51 98 84
                                                         SPORTRADAR AG
SPORTRADAR OÜ                                            Representative Office France
Mustamäe tee 16                                          52, Boulevard de Sébastopol
10617 Tallinn                                            F-75003 Paris
Estonia                                                  France
                                                            Office……..……………+33 1 828 801 48
SPORTRADAR GMBH
Fasaneninsel 1                                           AITAINMENT GMBH
D-07548 Gera                                             Konsul-Smidt-Strasse 8f
Germany                                                  D-28217 Bremen
    Office.........................+49 365 527 89 24     Germany
                                                            Office……..….……….+49 421 619 564 0
SPORTRADAR GMBH
Kaulbachstrasse 4                                        SCIENTIFIC DATA ANALYSIS LIMITED
D-80539 München                                          Shearwater House
Germany                                                  21, The Green
   Office.......................+49 365 527 89 238       Richmond TW9 1PX
                                                         United Kingdom
                                                            Office.........................+44 20 331 847 27




HEADQUARTERS
SPORTRADAR AG
P.O. Box 96                                              SALES                           CUSTOMER SUPPORT
CH-9524 Zuzwil                                           sales@scoreradar.com            support@scoreradar.com
Switzerland
    Office...........................+41 71 544 46 56    INFORMATION                     MANAGEMENT
    Fax...............................+41 71 544 46 57   info@scoreradar.com             management@scoreradar.com




                                                                                             Our Clients / Contacts   23

				
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