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Digital Fundraiser - Job Description

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					Job Description:                    Digital Fundraising Manager, Fundraising Department, VSO UK                    Responsible to:                          Head of Individual Giving
Responsible for:                    None                                                                           Location:                                VSO UK, London
Job purpose:                        To maximize all fundraising income through digital channels

Responsibilities                                             Key Performance Indicators                                Competencies                                             Skills, Knowledge and Experience required
         Develop and implement a digital Fundraising        A clear strategy and test plan for bought media in the    Working together- Adds value: Proactively enables        Essential
          strategy and plan for recruiting new supporters    digital space for driving donations and sign ups to       and encourages teamwork in others (Adds Value)
          across a range of digital channels, including      events in place and updated. Strategy and test plan                                                                Demonstrable experience of fundraising or
          email communications, display advertising,         results in a dramatic increase in income, number of       Communicating and influencing- Strength: Inspires        commercial strategy formulation in digital space
          mobile and affiliate marketing.                    donations made and the number of supporters who           others by: advocating plans and ideas within and
                                                             sign up to an event through online channels year on       outside VSO; maintaining a wide, influential network;    Demonstrable experience of using digital
          Work with colleagues to develop the               year                                                      coaching (Strength)                                      marketing techniques such as online advertising,
          organizations organic and paid search marketing                                                                                                                       affiliate schemes, and search marketing
          strategy -strategy - ensuring we maximize          Clear strategy and co-ordinated plan for how              Managing knowledge - Strength : Leads initiatives
          search for fundraising goals: enabling potential   fundraising use social media such as Facebook and                                                                  Extensive experience of project managing email
                                                                                                                       that improve knowledge management;
          supporters to reach VSO websitesVSO websites       Twitter. When implemented VSO secures learning                                                                     marketing campaigns from concept through to
          and maximize the number of supporters making                                                                 develops others’ knowledge management skills
                                                             about how best to use social media for fundraising.                                                                evaluation
          a donation or signing up to an event or
          community fundraising initiative.                                                                            Striving for excellence – Adds value: Sets and
                                                             Campaigns are within budget and meet income               measures challenging objectives for self and others;     Exceptionally well organized, able to multi-task,
         Project managing online marketing for the high     targets                                                   gives evidence-based feedback that helps others to       plan and deliver projects on time
          return, mass market community products.                                                                      excel (Adds Value)
                                                             Improved conversion rates on VSO’s website and                                                                     Proven innovative, creative thinker, able to
         Lead on developing a strong social media           any campaign landing pages for regular giving and                                                                  identify new fundraising opportunities and
                                                                                                                       Managing resources – Adds value: Organises own
          strategy for fundraising that can feed into the    one off donations                                                                                                  develop conceptual ideas
          broader VSO UK social media strategy. Co-
                                                                                                                       and others’ work to meet objectives; clarifies
          ordinate the implementation of fundraising’s       At least 2 innovative ways of using digital channels to   accountabilityclarifies accountability of roles;         Extensive knowledge of web, mobile and
          use of social media, ensuring an integrated and    inspire people to support VSO are introduced              allocates budget wisely; seeks ways to                   interactive technologies in a direct response
          consistent plan across teams.                                                                                generate and save money.                                 environment
                                                             Improvement in the open, click through rates, and
         Lead on ensuring VSO website is maximized for      other KPIs of the various fundraising email               Managing people – Adds value: Builds an effective        Experience in using HTML, Google analytics, and
          fundraising needs, ensuring content                programmes                                                                                                         content management systems
                                                                                                                       team with clear objectives; allocates work
          complements fundraising requirements and
          ensuring donate section and donation forms                                                                   appropriately; deals with poor performance
                                                             A step change in understanding how VSO UK can use                                                                  Able to work both on own initiative and take lead
          inspire and drive response.                                                                                  and recognises success.
                                                             digital channels to inspire people to give financially                                                             of multi-disciplinary teams
         Lead on providing web metrics reporting and        or take part in an event. Ensuring we gather
                                                             knowledge and insight that builds a foundation for        Developing people- Adds value: Helps team
          providing actionable insight to the fundraising                                                                                                                       Excellent web copy-writing skills. Ability to select
                                                             VSO UK digital and can be used across federations         members to create and implement clear                    appropriate imagery and manipulate according to
          teams.
                                                                                                                       development plans that meet their own -and               campaign requirements
         Feed learning into international knowledge         VSO UK becomes a market leader in best practice to        VSO’s - short and long term needs.
          sharing.                                           generate income and support through digital                                                                        Excellent team working skills
                                                             channels                                                  Leading for the future - Strength: Builds confidence
         Support Individual Giving team in ensuring any                                                               and excitement in VSO’s work and vision, both            Desirable
          integrated campaigns are maximized from a          Existing and new fundraising members are more             internally and externally; leads innovative projects.
          digital perspective.                               proficient in the use of digital for their work                                                                    Digital experience in a charity environment -
                                                                                                                       Thinking strategically – Adds value: Makes decisions     preferred but not essential
         Support event and community fundraising                                                                      based on a range of internal and external factors and
          teams in developing and management of their                                                                  long-term impact; consults widely across disciplines.    International Digital Marketing certificate in
          digital acquisition and retention strategy.                                                                                                                           digital marketing or equivalent
                                                                                                                       Delivering results - Strength: Effectively leads
         Support other fundraising teams, such as
                                                                                                                       complex projects, generating a goal-oriented,
          corporate and major donors, as and when
                                                                                                                       problem-solving team mentality and ensuring timely,
          required.
                                                                                                                       high quality results.
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posted:7/26/2012
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