General Writing Tips….
When you look at your page title, headings, and subheadings does it look something a newspaper create
Or something an SEO created?
A good search algorithm should rank natural real language over keyword stuffed garbage.
Google is scanning boatloads of books. Those ought to make it pretty easy for them to be able to define v
Google filters out many pages for their core keywords because they are too heavily aligned with the core
If your page is filtered out for your core keyword and the keywords most relevant to it, whatever traffic you
Some pages that focus on plural versions and do not contain the singular version of the same word end u
When possible use both.
Keyword Search Diversity
This Google pdf says roughly half of all queries each day are unique.
More recently Matt Cutts posted that 20 to 25% of queries are still unique in nature here
Latent Semanitic Indexing & the Like
Search algorithms may look at local vocabularies to determine what words are relevant.
By using related phrases on your web pages you can help boost the page's relevancy for the core keywo
The Keyword Lattice Structure
Core keywords typically have limited traffic when compared with all the various ways people can search t
Searchers combine different modifiers and create many unique search phrases.
The more appropriate unique modifiers you can weave into your content the more targeted searches you
Google's Matt Cutts stresses the importance of page copy diversity in this interview.
Not every type of modifier is going to be appropriate for a given product or service.
For example, most people probably do not search for teal insurance.
But thinking of different ways people can search for your products or services will help your site be releva
Attached are a few different worksheets with common modifiers people may use to classify their searche
I could create 100 more different classification tabs (and still be far from comprehensive), but
the point of them was to show some examples to help you think of ways people may search.
Where to Start Your Keyword Research
You should be able to find the most relevant modifiers for your industry by talking to customers, using key
and reading common questions from discussion forums.
hing a newspaper created?
em to be able to define vocabularies and fingerprint natural text.
ily aligned with the core word and have few words from the supporting vocabulary.
to it, whatever traffic you get will be untargeted, and will not convert well.
of the same word end up ranking better for the singular version than the plural version.
ancy for the core keyword.
ays people can search to find information.
e targeted searches your site will rank for.
help your site be relevant for many queries.
to classify their searches.
to customers, using keyword research tools,
Your Core Keyword
Brand + Product Name Or General Topics Misspellings
Geico Auto Insurance Illegal Spying Ilegal Spying
Louisville Slugger Baseball Bat Laptop Louisvill Slugger
SEO Book Louisvill Slugger
Common General Categories of Keyword Phrase Modifiers
Don't Forget to Use the Following in Your Copy or Navigation
Related Part Numbers
Tip: Many shopping search engines, such as www.shopping.com, provide great sorting keywords for shopping searches.
Specific Modifiers & Semantically Related Phrases
Use the following tools to find relevant specific modifiers and semantically related phrases.
search google for ~mykeyword -mykeyword
Checking Your Work
After finishing optimizing your page, run your URL through the Google Keyword Tool
or shopping searches.
Transactional Terms Informational modifiers
Sell How to
Local Keywords Price Related Modifiers
Street Free shipping
State Houston TX Cheap
Zip Code Budget
Area Code Bargain
Where is ____ Bargains
Size Colors Style
Large Red Professional
Small Orange Cassual
Medium Yellow Comfortable
Kid's Green Sporty
XS If your products contain obscure colors you may also want to mention more common related colors.
Extra - whatever
common related colors.
Profession Related Words
Profession More Specific Industry Related Words
Dentist Orthodontist Teeth, Tooth Irregularity
Teacher Biology Professor Heart, Cells, Genetics, Cell Biology
Student MBA Student Business Student, Entrepenuer, Start-up, Corporation, Graduate, Employer, etc.
Lawyer Patent Lawyer USPTO, Patent Number, US Patent Office
General Work Positions
Relationships States of Being Religion Politics
Mom fat Agnostic Progressive
Dad sad Atheism Conservative
Mother angry Buddhism Liberal
Father smoker Christianity Democrat
Grandmother depressed Hinduism Libertarian
Grandfather diabetic Irreligious Republican
Gradma diabeled Islam
, Graduate, Employer, etc.
Property Ownership Related Words Race / Color / Gender / Nation
Mustang Drivers Black
Time Related Words Calandar Related Holidays
Quick Day http://en.wikipedia.org/wiki/Holidays
Long Term Month
Short Term Year
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