IAPAM Announces Date for its Aesthetic Medicine Business
Bootcamp: September 24, 2012
From social media marketing to developing a custom business plan, the IAPAM
offers the industry's most comprehensive business workshop for physicians
looking to add botox or other aesthetic medicine modalities to their practices.
The IAPAM's Aesthetic Practice Start Up Workshop is the only medical spa
business program highlighting the latest business and marketing intelligence,
and is taught by an actual medspa owner who knows the facts.
Las Vegas, Nevada, USA - July 27, 2012 -- Both business and clinical training (Botox
® training, laser training, hCG training, etc.) are the best foundation upon which a
successful medical spa can be launched. The IAPAM’s Aesthetic Practice Start Up
Workshop (http://iapam.com/aesthetic-practice-startup-workshop) is the only business
bootcamp offering sound information on how to avoid many of the common pitfalls of
the aesthetic industry. The program is taught by experts who own and operate medical
spas, hCG medical weight loss clinics and aesthetic medicine practices, so attendees
are learning from experts who have practical experience.
Attendees at the Aesthetic Practice Start-up Workshop leave with a business
plan for their specific aesthetic medicine practice, including:
2.Target Demographics for your Procedures.
3.Developing a menu of Treatments and Pricing Strategy.
4.Establishing Aesthetic Practice Protocols for your staff (examples included on CD).
5.Creating an effective Marketing Plan, including incorporating low-cost internet
marketing strategies (SEO web sites and press releases) and the latest social media
marketing strategies (Facebook, Twitter, LinkedIn).
6.Finding the Right Location.
7.Staffing (job descriptions included on CD).
8.Federal and State legal and regulatory issues.
9.How to Read Financials.
A complementary training program, offered by the IAPAM, is the Aesthetic Medicine
Symposium with Botox ® Training. The weekend Symposium, the Friday hCG Training
and the Monday Aesthetic Practice Start Up Workshop offer new medspa managers,
owner-physicians, and key staff involved with an aesthetic medical practice, all the
tools to ensure their business is profitable, customizable and sustainable.
For additional information and to register for the next Aesthetic Practice Startup
Workshop on September 24, 2012, or the next Aesthetic Medicine Symposium with
Botox ® Training, please contact the IAPAM at 1-800-219-5108 ext. 704.
About the IAPAM: The International Association for Physicians in Aesthetic
The International Association for Physicians in Aesthetic Medicine is a voluntary
association of physicians and supporters, which sets standards for the aesthetic
medical profession. The goal of the association is to offer education, ethical standards,
credentialing, and member benefits. IAPAM membership is open to all licensed medical
doctors (MDs), dentists (DDSs/DMDs) doctors of osteopathic medicine (DOs),
physicians assistants (PAs) and nurse practitioners (NPs). The IAPAM offers aesthetic
medicine and hCG medical weight management programs, including: Botox ® training,
medical aesthetic training, laser training, physician hCG training, and aesthetic practice
business training. Additional information about the association can be accessed
through the IAPAM’s website (http://www.iapam.com) or by contacting:
Jeff Russell, Executive-Director
International Association for Physicians in Aesthetic Medicine (IAPAM)