ADPR3520 jonesb 0205 by 38oH9rUN


									ADPR 3520 — Graphic Communications — Spring Semester 2005
(The course syllabus is a general plan for the course; deviations announced to the class by the instructor may be

NOTE: Students who fail to attend the first class may be dropped.)

Instructor:       Dr. Betty Jones
Office:           Room 221
Phone:            706-542-5046 (office); 706-354-0570 (home)
Office Hours:     10:00-Noon, Monday

University Honor Code and Academic Honesty Policy
All academic work must meet the standards contained in “A Culture of Honesty.” Students are
responsible to inform themselves about those standards before performing any academic work. See
university Web site:

Course Objectives
A major goal of this course is to teach you the importance of the visual aspects of communication. By the end of the
course, you will:
• Learn design principles and how to apply them to print communication, including magazine
    advertisements, story spreads and covers, newsletters, brochures, billboards and business materials.
• Learn to make creative typography choices.
• Learn color theory and how to apply it.
• Learn how to choose, edit, scale and scan photographs for your projects.
• Learn how to communicate with printers about paper, printing and prepress.
• Learn how to use QuarkXPress 6 and Photoshop 7 to complete your assignments.

In ADPR 3520, you will choose a company, organization, product or service, plan a series of printed pieces
(depending on your major), design them in QuarkXPress and Photoshop and submit them in a portfolio at the end of

Remember, anyone with an understanding of the hardware and software can produce a newsletter or a brochure. In
order for a person to produce a professional-looking publication, however, he or she must also have an
understanding of visual communication, the principles of design, composition and typography (Toors).

Text (for lecture/lab)
While there is no text for the course, you will need to purchase a course packet from Athens Printing on Gaines
School Road. This packet will contain lecture notes and lab materials. Do not use a packet from a previous semester,
since changes have been made. This packet is not expensive.

Supplies for Lab
1 USB flash drive (at least 100 mb of memory)
1 ruler measured in inches and picas
1 photo scaling proportion wheel (inches, not picas or millimeters)
1 three-ring binder for lecture/lab packet
1 folder/notebook with protective plastic covers for your final projects
#2 pencils

I think of this class as a simulation of a real-world work experience. This is why I stress attendance, participation
and discipline. The success of your lab projects depends on material and samples from lecture; therefore, you need
to attend each lecture.
LAB ATTENDANCE IS IMPORTANT! You are required to attend lab once a week. You are expected to arrive on
time and stay for the duration of the lab. Excessive tardiness or leaving early without your instructor’s permission
will jeopardize your attendance/participation grade. During the first lab, you will be assigned a computer station.
You will use that computer for the remainder of the semester. You must abide by the computer lab rules, or you will
be asked to leave the lab.

LAB ATTENDANCE IS ESSENTIAL DURING TUTORIALS! During the two lab tutorials, you will learn
QuarkXPress 6 and Photoshop 7. You will begin working on your first project, the 3/4 page AD, at the conclusion of
the software tutorials.

Major Lab Projects
All majors must complete the following:
• 3/4 page color magazine advertisement (28 picas X 58 picas)
• Magazine Cover (8 1/2” X 11”)

Advertising majors will also complete FOUR more projects from this list, or from other lists (with
• Billboard
• Full page color magazine advertisement (8 1/2” X 11”)
• Double page color magazine advertisement (17” X 11”)
• Two-sided brochure—front/back (11” X 8 1/2”)
• Poster (11” X 17”)

Public Relations majors will also complete THREE projects from this list, or from other lists (with
• Two-page—pages 1 and 4—newsletter (8 1/2” X 11”)
• Two-sided brochure—front/back (11” X 8 1/2”)
• Double page magazine story spread (17” X 11”)
• Business Materials: letterhead, envelope and business cards

Magazine majors will also complete THREE projects from this list, or from other lists (with
• Three-page magazine story spread (8 1/2” X 11”)
• Two-page table of contents with multiple art (17” X 11”)
• Double page color magazine advertisement (17” X 11”)
• Two full page color magazine advertisements (8 1/2” X 11”)

AgComm majors, Family/Consumer Science majors and all other majors will complete THREE
more projects from either AD or PR list (with permission).

Graduate Students will complete FOUR more projects from either AD or PR list (with permission).

Attendance Policy
You cannot afford excessive absences in this course. Because there will be limited open lab hours, you need to use
your time wisely. You begin the course with 100 points for attendance. Ten points per each unexplained
absence will reduce this total. You must contact me ahead of time (by email) if you have to miss a lecture or lab. If
I hear from you before class, I will not count the absence. However, it should be a legitimate excuse. Excessive
tardiness will reduce your attendance total by 10 points.
Grading Policy
Your final grade will be based on five (20 pts. each) quizzes; five (20 pts. each) exercises; individual projects (100
pts. each); final portfolio (100 pts. possible) and attendance/participation (100 pts. possible). Your final grade will
be determined by adding your total scores to get a final percentage. All grades are final, unless I make a
mathematical error when calculating scores.

If you miss a quiz, make arrangements to take the quiz before the next lecture, or you will receive a “0”. Five
points will be subtracted from exercises turned in late.

When you complete an individual project, turn it in. You will receive a preliminary score. You can either accept that
score or make revisions for a higher score. At the end of the semester, projects will be graded individually. You will
also receive an additional grade for the entire portfolio—how well each piece works together as a whole to
accomplish your proposed goals.

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