LESS FOR LESS
Grocery chains cut prices
by reducing shoppers'
Tuesday, October 26, 2004
Of the Journal
Of Its Destiny going green
'AfiOLA was among several ties ENERGY SAVINGS, MORE EMPLOYEE
E and pueblos courting ortel
Networks representa-res touring
northern New Mexico a few weeks ago.
The main entrance to the Uoyd and Associates building. The new building
Incorporates recyclable and sustainable materials and cost-cutting technology. PRODUCTIVITY ARE ANTICIPATED IN OFFICE
Representatives of the international BUILDING WITH AN IN-GROUND LEVEL
telecommunication services company Bv KATK MC-GKAW
were maintaining a "no tell" stance on For the Journal
what they were doing along the Rio
Grande corridor. SANTA FE — The new Lloyd & Associates
However, Espanola City Councilor Architects building attracting attention at the
Joseph Maestas said his city's pitch corner of Paseo de Peralta and Halona is more
included how well the city's economic than a pretty face for the firm. It's a workhorse.
potential fits into the global company's Uoyd & Associates President Wayne Lloyd
needs for the future. expects the building to give his firm a 20 percent
Maestas is one of four "Our Team" utility savings from solar-powered electricity and
political slate members voted in during organized water collection, plus another 10 to 15
the municipal election in March. percent in increased worker productivity.
Identifying himself as a highly "It cost more to build such a sustainable
competitive person, Maestas is the building but not a whole lot more," said Lloyd.
chairman of the city's Economic "We spent $146 per square foot constructing this
Development Committee. building and might have done a more
Although he hopes Nortel comes conventional building for $130 to $135. But
calling again, meeting with the big when you look at the life cycle of the building, we
company reps was an exercise in think we will get it back three- or four-fold over a
preparation for each and every 15-to-20-year period. And that's just counting the
economic development opportunity energy savings. Any business' biggest cost is
that comes Espanola's way, he says. salaries. If, as studies predict, we increase
Too often in the past, economic worker productivity 10 to 15 percent, there will
development efforts have been be a far greater savings."
handled informally and without much The general contractor was Klinger Con-
success, he said. He wants to bring structors LLC of Albuquerque.
consistency and focus to economic Lloyd & Associates is in the process of cer-
development efforts. tifying the building with the U.S. Green Building
"We're taking control of our Council as a Leadership in Energy and
destiny," Maestas said. Environmental Design (LEED) building. When
Several months ago city that certification comes through, probably in
representatives passed an important January, this edifice will be the first
test. LEED-certified building in Santa Fe and the
They were successful in gaining first private building with the LEED certification
recognition in the state Economic in New Mexico.
Development Department's Certified Dan Featheringill, a project manager with the
Community Initiative. As a "CCI" firm, is a LEED-accredited professional. The
community, Espanola representatives certification process takes about three months,
had to develop information about the he said. The process is "90 percent
city's assets and resources. All that documentation" of elements of the design,
information is now available when construction and operation of the building that
businesses want to talk about earn points based on Green Building Council
relocation or expansion, he said. standards for sustainable buildings, Featheringill
A computerized presentation about said.
Espanola's potential that was The decision to go for LEED certification was
developed for Nortel representatives an easy one, Lloyd said. "We have been doing
can be reused, as well as redefined, for many aspects of energy-efficient design for
other economic development pitches, more than 20 years," he said. "We designed
he said. buildings with active solar collectors in the late
The presentation is titled "We're '70s and early '80s, when there were tax
Open for Business!" and lists some incentives. Early on with this project, we said if
planning efforts that have already we were going to be doing a new building for
taken place, such as a 40-year water ourselves, we ought to have our building walk
plan and updates to its land use and our talk. We were determined to make the
development code. building as sustainable as possible."
In late September Maestas helped Deciding to include energy-efficient and
organize a town hall in late September recycled materials was the easy part. The
on "Resurrecting the American overall design of the building was trickier
Dream." because of the site. The infill lot on gallery row
During the town hall, participants was not huge, and Lloyd and his partner Alien
received copies of a 2003 business Baer knew they needed at least 12,000 square
survey by the Greater Espanola Valley feet to accommodate the firm's five associates
Community Development Corp. and necessary design areas, plus a
The survey took the "temperature" 2,200-square-foot gallery leased to Linda
of 57 businesses in a cross section of Durham Contemporary Art in front.
the community. A one-story building would consume the entire
A majority of respondents said they parking lot the firm needed, so it required two
would locate their business in Espanola stories, but the city Historic Design Review
again if given a choice, but the town also Board does not allow build-
lacks a focus, despite being a hub
between Santa Fe, Taos and Los Alamos. .%•<• ARCHITECTS <m PAGE 84
"• The community's tri-cultural
traditions remain intact, but negative
perceptions about crime and drug use
too often overshadow any other KATHARINE KIMBALL/JOURNAL
reputation Espanola could polish, Morning light paints designs along a trail of Claycote Inside the Uoyd and Associates building on
according to responses compiled in the Paseo de Perarta in Santa Fe.
Maestas said the results of the
survey won't be ignored as the future
"We have an obligation because we
raised expectations; the burden is with
us to respond and come up with an
action plan that addresses their
concerns," Maestas said. "It's not going
to sit on the shelf, not on my watch."
ARE YOU EXPERIENCING too
much deja vu this Halloween? Are you
wearing the same old costume, eating
overprocessed treats and pulling the
same old, tired tricks?
Talent N.M. Firm Hopes Prosled
Accessories Will Catch On
users can load up their pickup to capacity without
scrabbling around in the truck's bed. Its
patent is pending.
Mesa Steel, a long-time structural and mis-
Clinical hypnotherapist Nancy cellaneous steel manufacturing company on
Brown in Santa Fe is offering a whole
new way to look at the "all souls" aspect
of Halloween with an evening past-life
regression session. The cost is $25 per
Creates a BY WRKN PKOPP
Journal Staff Writer
A group of entrepreneurs and a local steel
N.M. 14, took on the task of making the sleds
several months ago, after a manufacturer in
Texas didn't quite fit the bill, Johnson said.
participant. Mesa owner Stephen Dennis, a member of
Brown is the woman who has offered
Hypnolunch — free group hypnosis
sessions at lunchtime — in the past
Deck for manufacturing company have teamed up to
capitalize on the popularity of the pickup — 40
million on the roads and counting — and a gen-
eral desire by pickup owners to save their
the Pamunkey Tribe of West Virginia, says he's
added two workers to an employee roster that
had dwindled significantly after manufacturing
fell sharply following Sept. 11,2001. He had 100
several months. backs from injury.
Pickup "If we can get a percentage of that 40 million, I
think we'll be doing pretty well," said Wayne
W. Johnson, CEO and vice president of marketing
employees before the terrorist attacks. Since
then, he's had to cut his workforce to 20.
He's hoping Prosled manufacturing, which
orders about 15 sleds a month, will increase its
for Prosled LLC. demand to 50 or more sleds a month in a year
Beds JEFF GEISSLER/FOR THE JOURNAL