VP Director Sales in Tampa St Petersburg FL Resume Jeanette Battista

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VP Director Sales in Tampa St Petersburg FL Resume Jeanette Battista Powered By Docstoc
					Jeanette M. Battista
Palatine, IL 60067  773-354-6402
 jeanette.battista@gmail.com  http://www.linkedin.com/in/jeanettebattista




E
     xecutive Vice President, Sales & Marketing expert in delivering the vision and strategies that generate
     revenues, revitalize stagnant and underperforming sales teams and capitalize on individual talents. Excel
     at developing blueprints for expanding market share, developing cross-functional teams, increasing
company footprint, and producing sustainable revenues.

 Revenue Growth: Grew a $242M dental insurance company to $500M in annual revenues in just six years.
 Team Leadership and Development: Distinguished for recruiting among the highest performing sales staff
  in Chicago’s group medical and ancillary sales channels with 100% retention.
 Competitive Edge: Countered economic collapse and capitalized on competitors’ business losses by
  delivering net subscriber growth of 11.4% in 2009; 97K+ in new subscribers and $57M+ in new business
  revenue.
 Stakeholder Management: Guaranteed long-term sustainability and enriched partnerships from the top
  down by initiating and nurturing C-level relationships with ‘A’ brokerage firms.
 Cost Savings: Reduced significant costs through a planned and executed reduction in force in 2010, resulting
  in more than $500K in annual savings to the company.

 Signature Strengths

 Strategic Business, Marketing and Sales       Value Proposition
  Planning                                      Profit Optimization
 Creative Branding                             Vertical Marketing
 Emerging Consumer Trends                      Product Prioritization
 Market Evaluation and Penetration             Market Share Expansion

Affiliations: LIMRA, NADP, IFEBP, CEBS, NAHU

 Career Summary

DELTA DENTAL OF ILLINOIS, Naperville, IL                                      2005–2011
Vice President, Sales and Marketing

AETNA, INC., Chicago, IL                                                      1999–2005
Dental Sales Specialist, Illinois and Wisconsin

DELTA DENTAL OF ILLINOIS, Downer Grove, IL                                    1986–1999
Director of Client Services
Manager, Implementation of National Accounts
Account Manager, National Accounts


Experience | Initiatives | Results
DELTA DENTAL OF ILLINOIS, Naperville, IL                                                           2005–2011
Vice President, Sales and Marketing


                 Jeanette Battista | Page 1 | Confidential | jeanette.battista@gmail.com
Reports to: Chief Executive Officer. Direct Reports: 15-person sales team; 10-person account management team. Market: Group dental,
life, disability, vision products to Illinois brokers, consultants and employer groups. Company: $500M not-for-profit dental service
corporation. Summary: Strategic sales and marketing, strategic planning, marketing plan development, interdepartmental relationship
management.

Stamped mark on role by delivering immediate sales results. Grew subscriber base by 275,000 and revenues
by $215M in just five years. Over time, increased visibility and expanded presence statewide, boosted
productivity, enhanced the quality and loyalty of the sales team and introduced revenue-generating products.
 Broke new ground by establishing a broker compensation program contributing 210% growth in RFPs and
  more than doubled close ratios in the small business and middle markets from 2005 to 2009.
 Countered aggressive competition for market share by establishing a promotional broker incentive program
  that delivered increase in IL subscribers of 175K in four years, almost doubling market share in five years.
 Pioneered competitive, incentive-based compensation program that attracted and retained among the highest
  performing sales executive teams in Chicago’s group medical and ancillary market.
 Cut internal workloads by 20% following the launch of an automated user-centric online quotation system
  for small business.
 Guaranteed long-term sustainability and enriched partnerships from the top down by initiating programs
  designed to enhance C-level relationships with ‘A’ brokerage firms.
 Introduced a lucrative range of dental products that provided a distinctive market edge, including monthly
  switch and maximum rollover.
 Orchestrated an integrated program of communication strategies to increase visibility and expand presence
  statewide encompassing marketing and advertising, email announcement, newsletters, targeted events and
  expanded partnerships with charitable organizations.
 Co-Chair, DDPA National Advisory Group—an elite force of sales and marketing executives representing
  Delta Plans nationwide.
 Appointed to Delta’s Leadership Team focusing on balanced scorecard development, strategic and tactical
  plan development and execution, cross-functional team collaboration, and continuous improvement.

AETNA, INC., Chicago, IL                                                                         1999–2005
Dental Sales Specialist, Illinois and Wisconsin
Gained distinction for achieving and frequently surpassing, all sales goals across six consecutive years for
middle market and national accounts. Grew dental revenues by more than $3M annually.


DELTA DENTAL OF ILLINOIS, Downer Grove, IL                                                           1986–1999
Director of Client Services: Hired, trained and managed staff of 10, overseeing renewal and retention for
Delta’s entire book of business. Consistently achieved 98% retention.
Manager, Implementation of National Accounts: Developed, executed and managed plans for all national
accounts including Quaker Oats, Sara Lee, Walgreens, Waste Management and Dean Foods.
Account Manager, National Accounts: Presided over renewal and account management of all major national
accounts. Consistently achieved 100% retention.

Professional Development
Lifelong learner with a commitment to professional development. Recent training includes: NAHU annual
meeting; Management Program, Delta Dental of Illinois; Tactical Skills, Sales and Management;
Baldridge/Lincoln Award Preparedness Training through Independent Consultants; Licensed Health & Life
Producer, State of Illinois; LIMRA Dental Roundtable Leadership Conference, 2011




                   Jeanette Battista | Page 2 | Confidential | jeanette.battista@gmail.com

				
DOCUMENT INFO
Description: Jeanette Battista is an executive Vice President, Sales & Marketing expert in delivering the vision and strategies that generate revenues, revitalize stagnant and underperforming sales teams and capitalize on individual talents. She excels at developing blueprints for expanding market share, developing cross-functional teams, increasing company footprint, and producing sustainable revenues.