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Assembly Programs to Help Quitting Smoking


									                                                             “Patrick Reynolds is one of the nation’s most
                                                             influential advocates of a smokefree America.
                                                             His testimony is invaluable to our society.”
                                                             Former U.S. Surgeon General C. Everett Koop, in 2003

                                                             We hosted Patrick Reynolds at two middle schools and for a well-attended
                                                             community lecture. His impassioned talks were informative, funny, profound,
                                                             motivating and poignant. A dazzling speaker, he skillfully mixed colorful sto-
                                                             ries about the RJ Reynolds family, State and national tobacco data on a range
                                                             of issues, and he grabbed the attention of middle school children through
                                                             the use of story, video, and role-playing. Throughout his thought-provoking
                                                             lectures, Reynolds interacted with his audiences and always closed with an
                                                             inspiring promise of the coming tobaccofree society.
Patrick Reynolds with former Surgeon General C. Everett
Koop at a meeting in Washington DC
                                                  We received positive feedback from the community, students, teachers, and
                                                  the general public. One community member told me, “Jordan Hospital per-
formed a great service to the community by bringing Patrick Reynolds to Plymouth.”

At the close of his public talk, Mr. Reynolds invited Jordan Hospital’s Lung Cancer Program Director, Dr. Francis Podbielski, the
Director of Tobaccofree Massachusetts, and myself to join him on stage for an informal Q&A session with the community. The
audience learned how they can be anti-tobacco advocates and about Jordan Hospital’s state-of-the-art lung cancer center.

As a result of the lectures, Jordan Hospital received strong pre and post lecture media coverage in the Boston Globe, the Old
Colony Memorial newspaper, an interview on Boston’s WBZ-AM radio station and local radio as well.

Patrick Reynolds’ passion and belief in his mission of preventing children from smoking was a resounding success for the com-
munity and for Jordan Hospital.

Christopher Smalley, Director of Marketing & Communications Jordan Hospital, Plymouth, MA

                                                             “Patrick Reynolds was an outstanding outreach to our community for our
                                                             health system in Baltimore. Our local newspaper, as well as Baltimore’s NBC
                                                             and ABC affiliates’ news crews, covered his powerful and motivating talk
                                                             to our high school. Following his talk to youth at the school, he spoke in our
                                                             hospital’s conference hall to about 150 community members and staff. There       A unique community outreach for your health care system
                                                             was tremendously positive feedback from both teachers and students at the
                                                             school, and also from adults who attended his community talk.                    He’s a grandson of tobacco magnate R.J. Reynolds, but after smoking killed
                                                                                                                                              his father, Mr. Reynolds spoke out publicly in Congress against Big Tobacco.
                                                             Mr. Reynolds is a wonderful speaker. He connects to his audiences’ deeper        His advocacy of national, State and local legislation and his motivational talks
                                                             emotions, and delivers powerful, excellent information in his talks to both
                                                             youth and adults. He captivated the students in the school, who sat hushed
                                                                                                                                              to youth have made him a well known champion of a smokefree society.
                                                             and attentive during his entire talk -- several teachers remarked how excep-
                                                             tional it was for a speaker to do that.                                          Patrick Reynolds’ program gets strong, positive press coverage, and his
                                                                                                                                              talks, both on hospital campuses and at schools, provide marketing execs
                                                             I also got excellent feedback from staff and community members who came          with a unique opportunity for community outreach.
                                                             to his talk at the hospital. He was pleasant to work with, and agreed to pri-
                                                             vate meetings with staff here, as well as a luncheon roundtable discussion
                                                             at the hospital. I highly recommend Patrick Reynolds and his programs; this      Mr. Reynolds will give two talks: one to hospital staff and community mem-
                                                             was a very successful outreach for us.”                                          bers, and the other at a local school. He’ll tell his personal story in both. To
                                                                                                                                              adults, he offers an update on the state of tobacco control in your State. He
                                                             Bonnie Katz, Vice President, Sheppard Pratt Health System, Baltimore MD          has also helped launch new smokefree campus policies for many hospitals.

                                                                                                                                              He’ll give a free second talk to youth at a middle or high school, which is a
“Patrick Reynolds is very effective in driving home the message to our medical professionals, the importance -- and logic -- in               great photo op for local press. This polished speaker is a media draw, and his
tobacco education and prevention for our youth. His message is powerful and passionate. He connects with youth, removing                      program will build strong community goodwill for your health care system.
the smoke screen, and tells them to the truth about tobacco products.”
Carol Reeves, Director, Greenville Family Partnership, Greenville, SC
“Patrick Reynolds’ visit here was an extraordinary success and an excellent community outreach
for our hospital, with front page news coverage. His emotional and poignant presentation to the stu-
dents drew their attention to the issue of underage smoking. During his visit, not only did he impact                        Hospitals that bring in Patrick Reynolds get a powerful
hundreds of junior high students, the age at which tobacco addiction begins, but his complimentary
adult meet-n-greet events also helped him to spread the word to our community about Ohio’s state of                          outreach to their community.
tobacco control. He helped us to know what we as adults, community leaders, and health providers
can do to make a difference in our community. We hope to have him back, and highly recommend this                            “We got an excellent front page story and terrific TV
outreach program to other hospitals.”                                                                                        coverage. His presentations were beyond my expecta-
                                                                                                                             tions. I am extremely pleased!”
Erin Al-Mehairi, Manager of Marketing and Public Relations, Samaritan Regional Health System, Ashland OH
                                                                                                                             Jeff Barber, President & CEO, North Mississippi Health Services, Tupelo, MS

                                                                                                                             “Tobacco-free advocate Patrick Reynolds, grandson of
                                                                                                                             the tobacco company founder R.J. Reynolds, denounced
                                                                                                                             the tobacco industry in Congress after smoking killed his
                                                                                                                             father. Hospitals may want to consider sponsoring one of
                                                                                                                             his talks on their campuses as a program for community
                                                                                                                             outreach, or to launch a new tobacco-free campus policy.
                                                                                                                             He received positive news coverage when he spoke at six
                                                                                                                             Ohio middle schools sponsored by Fisher-Titus Medical
                                                                                                                             Center in Norwalk, Samaritan Regional Health System in
                                                                                                                             Ashland and Mercy Hospital of Willard. For more informa-
                                                                                                                             tion, call Smokefree America.”
                                                                                                                             Ohio Hospital Association, Bulletin to Administrative and Public Relations staff

                                                                                                                             Our 375-bed hospital booked Patrick Reynolds to speak
                                                                                                                             at our annual Heart Festival. We were able to get several
                                                                                                                             well-respected media outlets to attend and received ma-
                                                                                                                             jor-market media coverage as a result. Because of Reyn-
                                                                                                                             olds’ unique story and name recognition, we were able to
                                                                                                                             draw in new patients who had never been to our hospi-
                                                                                                                             tal or our festival before. As a speaker, Mr. Reynolds had
                                                                                                                             us both laughing and crying. We got several enthusiastic
                                                                                                                             phone calls afterwards, thanking us profusely for bringing
                                                                                                                             him here. This was unprecedented. He’s the total package
                                                                                                                             in a speaker -- funny, poignant, smart, and an expert in his
                                                                                                                             field. He’s a pro!

                                                                                                                             Margo Schafer, Director of Public Relations, St Francis Hospital, Evanston, IL      La Grande OR Observer
                                                “Here in suburban Chicago, three hospitals joined together with
                                                the county health department to co-sponsor this excellent com-
                                                munity outreach. Hospital marketing executives were thrilled with
                                                the positive front page news coverage. Health department staff
                                                coordinated the schools at which Mr. Reynolds spoke, and his                                                                              Contact: Amy Kim • (800) 541-7741
                                                evening presentation for community members was also a great                                                                               (310) 577-9828 •
                                                success. Over his five days of talks here, Mr. Reynolds received                                                                                                ONLINE
                                                near universal praise from students and staff. I wholeheartedly
                                                recommend this extraordinary speaker and his program. This was                                                                            Info on talks
                                                a truly outstanding community event.”                                                                                                     Recent press clips
                                                                                                                                                                                          Videos of talks
                                                Jessica Gerdes, RN, MS, NCSN, School Health Consultant, DuPage County (IL)                                                                Fee info

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