SMM-Training-Course-Structure by ilovegoogle

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									                    SMM Training Course
                    Certified Social Media Marketing Professional
                                 Copyright © 2012 Webnext Solutions™




Course Structure

Module 1 - Social Media Optimization (SMO)
Category - Social Media Marketing (SMM)

- Introduction to Social Media
- Advantages over other forms of Online Marketing
- Social Media Strategy

SMO - Facebook

Latest trends
Difference between Profiles, Places, Groups and Pages
Social media and communications strategy
Open Graph
Frictionless sharing
Facebook Connect (Like, Share, Comment)
Facebook Pages (Creating, Managing, Retention)
Pages (Dos & Donts)
Facebook Apps
Measuring and Monitoring
Sponsored Stories
Facebook Places and check-ins
Facebook credits
Facebook and ecommerce
Advantages and challenges

SMO - LinkedIn

Introduction to LinkedIn
Creating the right profile & settings
Increasing reach and visibility
Linkedin Groups
Answers, events, messaging & testimonials
Company Pages
SMO - Twitter

Introduction to Microblogging & Twitter
Twitter Demographics
Use for reputation, promotion, sales, conversing, listening, research
Business examples: E-commerce, Support (listening and responding), PR, Image
Who to follow
Tweeting (Responding to others, RT, HashTags, Direct Messages)
Tracking Code
Ghost writers and the importance of disclosure
Twitiquette
Advertising – tweet for pay
Twitter Lists
Twitter Account Promotion
Searching tweets and users
Measuring Influence
Tools

SMO - YouTube

Online video – content is king
Viral’ films and brand
Defining your goals, metrics and budgets
Social sharing, comments and reviews
Getting an audience
Creating and managing an account
Using Ads inside Videos
Promoting Youtube Videos

SMO - Google+

Setting Social Objectives
Social Strategies & Tactics for Google+
+1s & Sharing
Integration with your site
Promoting a Brand on Google+
Tools
- URL Shortening Tools

SMO - Online PR, News & Reputation Management

Introduction to Online Press Releases
Handling the Press - the golden rules
Successful Marketing and PR Strategies
Press releases that work
Organising 1-2-1 press interviews
Using pictures effectively
Sourcing PR information
Market research for PR use
Introduction to Online Reputation Management
Generating Buzz
Five Stars at Customer Review Sites
Tips for ensuring your happy customers spread the word.
Ensure your customers defend you from a bad review.
Responding to negative reviews
Reducing negative reviews
Blogging for Brand Control
Social Networking Meets Reputation Management



Module 2 - Social Media Advertising (SMA)
Category - Social Media Marketing (SMM)
Category - Pay Per Click (PPC)

SMA - Facebook

Communicating Value of Display on Facebook
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine

SMA - LinkedIn

Communicating Value of Display on LinkedIn
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine

SMA - Twitter

Communicating Value of Display on Twitter
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine
SMA - YouTube

Communicating Value of Display on YouTube
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine



Module 3 - Blogging
Blogs Creation
Blogs Submission
Blogs Promotion
Blogs Weekly Postings
Blogs Commenting



Module 4 - Google Adsense
Introduction to Google AdSense
Google AdSense Program
Google AdSense Approval Process
Google AdSense Secrets
How to Get Relevant AdSense Ads
Google AdSense Ad Format Sizes
High Paying sites on AdSense
Making Money with Google AdSense
Google AdSense Ad Colors
Google AdSense Revenue Sharing
Google AdSense Optimization Tips



Module 5 - Affiliate Marketing
Basics of eMarketing
Understanding Affiliate Marketing
Intelligent Keyword Research & Analysis
Choosing Right Products: Clickbank, CJ
Choose The Right Domains & Hosting Provider
Banners / Promos / Discounts
Building Affiliate Pages Using CMS
Marketing Mix: SEO / PPC / SMM
Email List, Autoresponders
Campaign Measurement and Tracking

								
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