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SMA-Training-Course-Structure

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					                     SMA Training Course
                   Certified Social Media Advertising Professional
                                Copyright © 2012 Webnext Solutions™




Course Structure

Module 1 - Social Media Advertising (SMA)
Category - Social Media Marketing (SMM)
Category - Pay Per Click (PPC)

SMA - Facebook

Communicating Value of Display on Facebook
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine

SMA - LinkedIn

Communicating Value of Display on LinkedIn
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine

SMA - Twitter

Communicating Value of Display on Twitter
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine
SMA - YouTube

Communicating Value of Display on YouTube
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine



Module 2 - Blogging
Blogs Creation
Blogs Submission
Blogs Promotion
Blogs Weekly Postings
Blogs Commenting



Module 3 - Google Adsense
Introduction to Google AdSense
Google AdSense Program
Google AdSense Approval Process
Google AdSense Secrets
How to Get Relevant AdSense Ads
Google AdSense Ad Format Sizes
High Paying sites on AdSense
Making Money with Google AdSense
Google AdSense Ad Colors
Google AdSense Revenue Sharing
Google AdSense Optimization Tips



Module 4 - Affiliate Marketing
Basics of eMarketing
Understanding Affiliate Marketing
Intelligent Keyword Research & Analysis
Choosing Right Products: Clickbank, CJ
Choose The Right Domains & Hosting Provider
Banners / Promos / Discounts
Building Affiliate Pages Using CMS
Marketing Mix: SEO / PPC / SMM
Email List, Autoresponders
Campaign Measurement and Tracking

				
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