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					                          SEO NOTES BY SANJAY TECHNOLOGIES



SEO CLASS - 1 : Origin of Google and SEO
----------------------------------------------------------

Google History
--------------------

      In the year 1995, Larry Page and Sergey Brin began
collaborating on a search engine called BackRub.BackRub
operated on Stanford servers for more than a year—eventually
taking up too much bandwidth to suit the university so, 2 years
hence, Larry and Sergey decide that the BackRub search engine
needs a new name. After some brainstorming, they go with
Google—a play on the word “googol,” a mathematical term for the
number represented by the numeral 1 followed by 100 zeros. The
use of the term reflects their mission to organize a seemingly
infinite amount of information on the web.



SEO History
------------

      SEO first began in the 1990s with people submitting a
particular site to a search engine. Search engines then programs
called Spiders that would preuse the Web, store the data and
catalog the millions of pages it came across. The search pulled up
information using an indexer that stored the various types of
information for the search engine.

SEO
----

     SEO means Search Engine Optimization meaning
optimizing (changing) website so as to rank top in search engines.




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In seo there are 2 types :


1. ON Page Optimization : In this, the changes are made within
the website to rank top in search engines like google

2. OFF Page Optimization : In this, the changes are made outside
the website to rank top in search engines.



     The primary and the most important task is to know what
kind of site we are developing, what is the content in it and what
are the search keywords we are targeting for the top ranking in
search engines like google.



Step 1 : Choose your interested topic on which your are going to
open a website and do seo to that website.



Step 2 : Choose the set of keywords, for which you want to rank
top in search engines.



     Now, it is very important part of seo to choose the right
keywords for your website, keywords that you are targeting must
be related to the content of your website and for which top rank
in search engines is easy to achieve and at the same time the
keywords should have maximum searches so maximum traffic.



After one has decided with the type and the content of your
website, decide with the keywords that are related to the content
of your website.

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     Now, a tool which would identify and tell us the set of
keywords for which ranking in google or for that matter in any
search engine, is easy to achieve and has good amount of traffic.



yes, the tool for this is 'Google keyword tool'



     Google Keyword Tool: This tool is used for keyword
researching, with this tool one can easily know the competition
and traffic a particular search term gets.

Based on these results we can roughly estimate the time frame in
which we can get the top rank, how easily we can get the top
rank and how many visitors we can expect to our webpage once
we get the top rank for that particular search term.



Go to :

https://adwords.google.com/select/KeywordToolExternal        and
out here please enter your list of keywords or topics.



Enter your keywords in the keywords column and click search
then, tick the 'exact option' on the left side.



Herein, you can see thousands of keywords that are related to
the content of your website, choose the set of keywords where the
traffic is maximum and at the same time the competition is less,
it is ideal to choose the keywords where the comptition is below
20%.



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Write the list of such keywords and then choose the keyword in
the list that has maximum traffic, as your domain name, at times
such domain names might not be available so, atleast see that
your domain name starts with those words.



To check the availability of domain names visit any domain
registration website : eg. www.GoDaddy.com.



-------------




ON PAGE Optimization :
    On page optimization involves changing the html code of the
website's every page which wants to rank top in search engines.



    It basically invloves changing of Meta tags, Title tags,
Header tags, font decoration, image alternative text, etc...



     Now, Firstly, choose set of keywords that are related to the
content of your website.



     Before we discuss about both the types of optimization,
domain name and domain page urls make an important part in
seo.



Things to know before you choose your website name:


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      1.See that your website or website page names are the
starting words of the 'keywords' you are targeting, a keyword is
the search term in any search engine. Eg. 'Tollywood'



     The order of importance of html tags for SEO is arranged in
the ascending order as follows :



      Step 3 : Title tag



      <Title> Tag : These should contain anywhere between 65-
100 letters, these are the words that should start with your
keywords, the title of a webpage is displayed in the title of the
website, in google organic search, the title of the website is
displayed in the first line of the each result in blue colour, the
title has to be interesting so that the reader is attracted to open
the website. There should be only one title tag per webpage.



The google reads the first 65 characters of your web title.



     Your title must start with the keywords that you are
targeting to perform well in search engines.



The title has to be attractive so that users are attracted to click
the website.




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Syntax of title tag
------------------------

<title>....</title>



The ... must have the keywords that you are targeting in the first
65 characters.

title tag is present anywhere between the <head> and </head>
tags of your webpage.



Changing the title tag in blogger
------------------------------------------

      Under any blogger site click on Design --> Edit HTML -->
just after the <head> tag give the title of your homepage.



Changing the title tag in wordpress
----------------------------------------------

     In the admin logged in area in wordpress click on editor
under the appearence menu, then click on the header.php file,
here you would find the <head> tags, between them just put your
own title tag.



Note : Both in blogger and wordpress, this tag is already present,
just change the content of title tag, according to your
requirement.




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Step 4: Meta Description Tag
------------------------------------------

     <Meta Description> Tag : The meta description tag should
consist of not more than 100 words, any where between 80-100
words make a good meta description, note that the first 25 words
(160 characters) of the meta description should have your
keywords. This part is displayed next to title of each search result
in the google organic search.



Syntax:

-----------

<meta name="description" content=" ....">

    In the .... put your webpage description, see that the first 25
words you enter must have the keywords that you are targeting.



    Meta description tag is present anywhere between the
<head> and </head> tags of your webpage.

Note - Meta description is not always displayed but it is generally
displayed, most of the time google picks first 25 words of the
result webpage text content as meta description. The Meta
description must be unique to each page of the website.There
should be only one Meta description tag per webpage.



The keywords that you are targeting should be present in the first
25 words of the meta description tag.



The meta description tag is a traditional concept and now a days,
it is ignored by the google.

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Step 5: Meta Keywords Tag


<meta Keywords> Tag : This tag should contain all the keywords
that you are targeting seperated by comma.There should be only
one meta keywords tag per webpage.

Ex: tollywood, tollywood movies, tollywood songs etc..



It should consist of anywhere around 5 - 10 keywords.



This concept is again a traditional one, google these days does
not read this tag at all and will never in future.



Syntax of Meta Keywords Tag:



<meta name="keywords" content="...">



The ... must have the keywords seperated by comma. This tag is
again entered between the head tags of any webpage.



Changes (html) in wordpress:



      In the admin logged in area, go to the editor under the
appearence menu on the left side, you'll find different html editor
for various parts of the webpage, edit the desired tags and save
the template.

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Step 6:Header Tags


     Header tags (<h1>,<h2>,<h3>) : The header tags of the
website pages should always consist of the keywords that you are
targeting. There should be only one h1 tag per page for better
ranking in google however you can have more than one <h2> and
<h3> tags



sytax: <h1> ... </h1> and so on for all the header tags from h2 to
h6 tags.



Step 7 : Image Alternative Text tag


<Image Alternative text> tag : The image alternative text tag
should always contain the keywords that you are targeting. Do
not have the same image alternative tag for more than 1 image,
use different text but see that it has the keywords that you are
targeting.



For eg. If my keyword is 'mobiles' then i can have images with alt
text as, mobiles nokia, mobiles lg, mobiles samsung s2 glaxy
etc...



Note : In blogger the image alt text tag is represented by image
anchor text tag..




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Syntax 1 (For bloggers): imageanchor="...."

Syntax 2 (For others): alt="...."



Step 8 : Font Decoration Tags


     Bold, Italic and underline tag : If your webpage has font in
Bold, italics or underline in any part of the text, see that they
contain the keywords that your are targeting.



Step 9 : Keyword Density


     See that the keyword density in the web page is anywhere
between 1% - 3% for better ranking in google and the starting 20
words of your webpage must have these keywords.



Step 10 : Avoid using flash in the webpages as
google cannot read flash in your website.



Step 11 :
Avoid using pop-up ads and sticky ads in your website.



Step 12 :
      Every webpage must have a link to its related pages of the
same site . Ideally there should be five such links at the bottom
of the webpage content with the headink as 'Also read'. If possible
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see that the anchor text of the internal links to the site has the
keywords that you are targeting.



      Broken Link : If at all any page in a website does not have
navigation (link) to any other page of your website, this condition
is called as broken link and it is a big 'drawback of SEO'. A site
can never ever rank top with a broken link so, it is must avoid.



     To avoid broken link and interconnect related inner pages
within your site, go to www.linkwithin.com, get the code and
paste it just before the closing body tag ( < /body>) of your
website's edit html page (For any general site )



     For Wordpress : Just download the plugin and install the
plugin in the wordpress admin loggedin area by going to the add
new plugin option.



     For the Blogger websites: Just click on 'install the widget'
and you are done.



Step 13 :
       If you are using videos in your website, see that the video
is related to the content of your website, this will improve your
ranking in youtube as well, See that you change the video
alternative text tag in html just like you have done for the image.




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Step 14 : Add social bookmarking icon (social
media sharing button) in every web page of the
site.



Step 15 : Don't create multiple pages with the
same content in your website.


All the above tasks comes under ON - Page optimization that
comprises of 10% of Seo, if all the tasks are accomplished then
you score 10/10 votes if google in On page optimization.



Making Changes Practically

-------------------------------------

In blogger, go to the Design -->Edit html, make the desired
changes and save the template.



for title and meta tags,



for header tags in the edit html of post page.



To add a page / post to your blog, go to the posts menu and click
on new post, enter the content of your page and publish it.



To edit go to post - select the post to be edited, click on edit,
make changes and save the template.


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To delete a post - select the post and in that line itself click on
delete.



Step 1 of OFF Page Optimization :

To add your url to the google web directory, go to
www.google.com/addurl and submit you website. Within, 24-48
hours your site will be added in the google search engine.



To submit site to all the major search engine directories go to
www.submitexpress.com and fill the sumbit form.



To check whether your site is present in the search engine
direcory or not:

just type in the search bar of any search engine:

site:"your website address"

eg: site:www.tollywood.com



Note : No spaces in between

If the results are shown then it is present in the search engine
directory else it not present.



Google Webmaster Tools:
This is available at the address

www.google.com/webmastertools.


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This tool is designed for the SEO Experts, in this tool one can,

1.Sumbit the site and all its webpages to Google search engine.

2.You can analyse your site performance in the search engine.

3.You can check your site ranking for various keywords in the
google search engine

4.You can check your website's keyword density

5.You can check your backlinks.

6.You can get suggestions to improve your site's visibility in
search engines.

7.You can have control over the google visiting to your site.



Adding your website to webmaster tools :



Before you can add your site to the webmaster tools you have to
first register in webmaster tools and then login, in the login area
you would find the option 'add a site', enter you website address
here and click on 'continue', then click the 'alternate methods'
and select the option 'add a meta tag to verify the tag', copy this
meta tag, go to your site edit html page and then paste this tag
between the <head> and </head> tag, save the file and in
webmaster tools, click on 'save and verify'. This would add your
site to webmaster tools, you can add as many sites as possible
with a single webmasters account.



Sitemaps :
Sitemaps are the html / xml representation of all the page urls of
your site, any sitemap file would have all the addresses of each of
its pages, When such types of sitemaps are created and
submitted to the search engines automatically, all the webpages
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of your website are entered in the search engine directories. Each
website has got one sitemap.



Adding the sitemap file in webmaster tools from
blogger.com
----------------------------------------------------------------

In blogger sites, when a site is built the sitemap files are created
automatically in the background in the format:



domainname.com/rss.xml

domainname.com/atom.xml



note : it does not have 'www'.



While adding atom.xml file if it is redirected to Feedburner
account, you may get an error in Google Webmasters tools while
adding Blogger sitemap. For this particular problem, just adding
?redirect=false will solve this problem. So the sitemap address
that you should be adding is:atom.xml?redirect=false



The default number of URLs in Blogger XML sitemap is 26 for
rss.xml or atom.xml file, so within Webmasters tools you will see
there are 26 total URLs. But if you have more than 26 posts and
less than 100 posts then you can add the following sitemap:



atom.xml?redirect=false&start-index=1&max-results=100


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For more than 100 posts, add a second sitemap:



atom.xml?redirect=false&start-index=101&max-results=100



For more than 200 posts, repeat above to add a third sitemap:



atom.xml?redirect=false&start-index=201&max-results=100



a snap at : http://www.labnol.org/internet/submit-blogger-
sitemap-to-google/10149/



If you are using www in the domain name then the respective
sitemap file would be :



www.yourdomain.com/feeds/posts/full




Google Analytics Tool
-------------------------------

This tool gives us the statistics of the traffic for our website, with
the help of this tool, you can know the details of the traffic such
as:

1. Source of the traffic (Search engines, Reference sites, Direct)

2. Keywords in search engine that bought the visitors to our site.

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3.Region of traffic.

4.Browsers from which the traffic has come.

5.Avg. time spent by the visitor in our site.

6.Avg. number of pages visited by the visitors.

7.Search Engines from where the traffic has come.

etc...



The google analytics tool               is   present   at    the   address
www.google.com/analytics.



You can add as many sites as possible with just 1 google
analytics account.



Adding your website in google analytics
----------------------------------------------------

Sign up then login, in the login area click on ' add a profile ' ,
then give your website address, click on 'finish', copy the tracking
code shown in the text box and paste in between the <head> and
</head> tags of your website's homepage.

Get back to google analytics and click on 'save and finish'. This
would add your site to google analytics over a short period of
time.



This area is generally used to measure the statistics of the
website, the three important areas in this are:




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1.Avg. Time spend by the user - should be as high as possible.

2.Avg. No. of pages visited by the user - should be as high as
possible.

3.The Bounce rate - should be as low as possible.

Bounce rate is nothing but the number of 100 avg visitors who
have left your site after reading just 1 page, that is they did not
navigate to other pages of your website.



Difference between Webmaster tools and Google analytics?



Google Webmaster tools gives the statistics of SEO while Google
Analytics gives the statistics of Traffic to your website.



Important Statistics of a website :


1.Backlinks : Backlinks are nothing but the links of your
webpages in other websites.

It can be either in the form of text links or images.



The syntax of backlinks is as follows :



<a href="WEBSITE_URL">KEYWORD</a>



The website url can be the home page or any page of your site
and The keyword should always be your own keyword of your
webpage, for which you want the top ranking in search engines.

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example :

1.<a href="http://www.multibagger.com">multibagger </a>



2.<a href="http://www.multibagger.com/stocks"          >multibagger
stocks</a>



Do you get backlinks from google search engine as your site is
displayed in the search results?



The number of backlinks of your website denotes the number of
webpages where your website (or webpage) address is mentioned.



More the number of backlinks better it is for SEO.

Infact 90% of SEO is dependent on Backlinks.



Backlinks are of two types:

Do follow : These are the backlinks in which there is direct
reference to your site.

No follow : These are the backlinks where there is no direct
reference to your site, in other words the url is encrypted here.



Both the backlinks are equal in value and have same importance
in SEO but, do understand that by default search engines links
are NO FOLLOW links that bring zero value in SEO.



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By default all the search engine backlinks are

no-follow that have 0 value, meaning they are not considered as
backlinks.



To know whether a link is do-follow or no-follow just scroll over
mouse over the link and see the status bar, if you find your
webpage url then it is do-follow link, if it is encrypted then it is
no-follow link.



Try to acquire as many do follow links as possible for your
website.



Each Backlink has got variable values.



1.Backlinks from high PR (Page Rank) websites have very high
value.

2.Backlinks from your competitors websites have very high value.

3. Backlinks from low 'external links' websites have very high
value.

4.Virgin Backlinks have very high value.

5.Backlinks from different domains have higher value than
backlinks from the same domain.

6.The backlinks from .gov, .edu and .org websites have higher
value.



note : In backlinks, quantity does not matter, what matters is the
quality.

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To check backlinks for any website you can visit the url:

www.backlinkwatch.com



Acquiring backlinks is the most difficult and the most important
part of SEO.



It is said by great SEO Experts that for any keyword, if you have
enough number of backlinks, even for an empty page you can get
1st rank in all the search engines.



PR (Page Rank)

---------------------

PR is the most important statistic of any website in the world, in
short a website can be valued in short by its PR.

PR or Page Rank of any site is the measure of the link juice (Total
value of the Backlinks) of the site .

It ranges from 0-10, It is said that the PR is very difficult to
achieve infact, in world there are only 4 such sites that have a PR
of 10. Even the 'Google' website itself does not have PR of 10.
Google has a PR of 9.



(Let us see some important sites PR in google and see the sites
that have got PR 10)



The PR / unique visitors / value of the site is shown below:



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PR     avg.unique visitors avg.value (converted in Rs.)

              (Daily)



1         100 - 300                Rs.20,000 - Rs. 50,000

2         300 - 1000               Rs.50,000 - Rs. 2,00,000

3         1000 - 3000              Rs.2,00,000 - Rs.10,00,000

4         3000 - 10000             Rs. 10 L - Rs. 1 Cr.

5         10000 - 30000            Rs. 1 Cr - Rs. 10 Cr.

6         30000 - 1L              Rs. 10Cr - Rs. 100 Cr.

7         1L - 1 Cr              Rs. 100 Cr. - Rs.1000 Cr.

8         1 Cr - 100 Cr          Rs. 1000 Cr - Rs.10,000 Cr.

9         100 Cr - 1000 Cr       Rs. 10,000 Cr - Rs. 1 L Cr.

10        1000 Cr +               Rs. 1,00,000 Cr. +




Backlinks can be acquired for free of cost and there are also paid
backlinks available in the market, little research in the google will
show you that backlinks these days has become a big business.



It is only because of this, the big companies rank faster in search
engines, in matter of just few days..



So, if you have money you can quickly get in top ranking
websites in any search engines but if you want go by the free
methods it takes time and your patience but, success is bound to
you sometime in future.

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A small example to show the value of PR and Backlink:

A virgin PR 6 backlink costs around Rs.1,00,000 / month.



PR / BACKLINKS TABLE :-



http://www.softdivision.com/info.php?info=114&stranica=menu



Simpler form of PR/BACKLINKS RELATION:



simple version of the table



PR2 = 0.2 of a PR3

PR3 = 1 of a PR3

PR4 = 5 x PR3

PR5 = 25 x PR3

PR6 = 125 x PR3

PR7 = 625 x PR3



Illegal and Legal ways of Backlinks:
---------------------------------------------

Illegal and legal ways of getting backlinks, where we can fool
google, where google can fool us..,



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1.2-way backlinks (Link Exchange)

2.3-way backlinks (Through Link Mediator)



These are the two methods of getting backlinks from our
competitors wherein, both the website owners are benefited. 2-
way links no longer work and it is said very soon even 3-way
links will stop working. Both these methods of acquiring
backlinks are illegal by search engines, they regard only one-way
links - safe, natural and permanent in nature.



Paid and Free backlinks
------------------------------

Generally, getting backlinks is a very slow process hence,

ranking in top position in search engine takes some time but you
must have noticed few websites that are actually new and get top
rank in matter of few days even for very competitive keywords,
this is possible by getting backlinks by money. But, remember it
is very very expensive.



Note : With 1 high PR website you can create many average pr
websites.



eg. With 1 PR3 website you can create 5 PR2 websites.



You can also create high pr website that literally has no content
at all..




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Remember always, give as less backlinks as possible to other
sites, the more backlinks you give to others, it increases the
external links (OBL - Out Bound Links) of your site and then the
backlinks power will be less henceforth.



Always try to maintain the virginity of your website. It will bring a
lot of value in future.



Introduction to SEO QUAKE
--------------------------------------

SEO QUAKE is the most efficient software for web-browsers for
Seo. With the help of this one can,

1. Check the PR of a website / webpage

2. Check when the particular webpage was cached in search
engines.

3.Check the number of pages in the various search engines a
website has got.

4.Check the number of links a website has got.

5.Check the number of links a webpage has got.

6.Check the 'alexa rank' of websites.

7.Check when the website was registered.

8.Check the IP address.

9.Check who is the owner of a website.

10.Check the SME Rush Rank and SME Price of a website .

11.Check if Robos are visiting the site.

12.Check if the website has got sitemap or not.

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13.Check the Total number of internal and external links in any
webpage.

14.Check the keyword density (1-word, 2-word, 3-word and
multiword) for any webpage.

15.Download the Backlinks of any site in Excel file.

16.Download Google search results.



Note : Before competing for top rank for any keyword, do watch
all the statistics of seo quake of existing top 10 websites in the
search engine.This will give an idea on how long and how fast
you can get the top slot in search engines.



Seo quake software works only on Mozilla firefox and very soon
this plugin can be downloaded in Google Crome Browsers as well,
it is free of cost and can be downloaded at www.seoquake.com



Check out how to give internal links to your webpages within
your website to avoid broken links.



Developing backlinks for your own site through sources listed
below :



1. Directory Submissions.

2. Article Submissions.

3. Press Releases.

4. Social Bookmarking.

5. Forums.

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6. Blog Commenting.

7. Profile Creations.



When backlinks are created through the above 7 methods, not
only you get high quality backlinks but, you also get targeted
traffic to your site from these reffered websites under each
category.



In the eyes of search engines links through the above 7 methods
are genuine and natural so, before you start developing links
from various other methods see that you have already gone
through these methods of developing links to avoid spam in the
eyes of search engine.



Note : All the 7 methods should be done in parallel rather than
serial.



Step      2    of    OFF-Page          Optimization           :   Directory
Submissions
--------------------------------------------------------------------------

Directory Submissions : Directory websites are like yellow pages,
herein, you have set of websites for different services.Directory
submissions bring quality links as websites are categorised here.
It also brings targeted traffic. Ideally 5 directory submissions is
recommended daily for quality link building. Here is the list of
highly rated, high PR directoy 5000+ in the excel file, start your
link building from top to bottom.




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You have to sign up in each of the directory before you can
actually place links in them, do store the login id and password
of each of this directory as y-o-y we will be using it again and
again.Do not submit the same page in a single directory more
than once, however you can submit multiple ( different ) pages to
the same directory.



Note - Always give the category name related to your web content
because this is where all your competitors websites are also listed
which adds to the quality of the website's backlink.



The backlinks developed do not show for your website immedietly
as you start building but takes an indefinite period of time right
from a day to 3 months all depending upon when the google
robots visit the site from where you get the backlinks.




Step      3     of     OFF-Page          Optimization            :       Article
Submissions
----------------------------------------------------------------------

Article websites are used to submit a small story (generally of
200-300) words regarding our website/webpage. These article
sites in this way indirectly create pages within their site on
various topic and the users are benefited as they get free quality
one-way backlink and of course, a dedicated page in their site
that could too perform well in search engines to give us referred
traffic.




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Generally, most of the article websites accept the html code in
the site description, this is where we place our backlink code.



It is advisable not to post the same article in more than one site
and make sure you just do not blindly copy paste your own page
information and paste in article sites, this can create an
impression of 'spam' in the eyes of google and he can ban your
site sooner.



For better ranking of your posted article page in search engine
see that you maintain the keyword density and include the same
in the title and author of the article site if at all they have.



It is advisable to post atleast 5 articles daily to add the link juice
of your website.



Generally it takes 1-7 days to get the backlinks from article sites.



You can add upto 2 backlinks per article for optimizing the work.



[Check out the 500+ high pr, low alexa rank qualty article
submission sites.]




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Step 4 of OFF-Page Optimization : Press Releases
-----------------------------------------------------------------

Press releases sites refers to the news distribution sites. As the
name goes, in press releases sites we sumbit our rss feeds or
articles to them, they in turn pass these articles to various
websites which are related to the news and current affairs and
online information centers.



With just one successful press release you can expect many
backlinks and at the same time popularity. If at all your site
information is found interesting you could find the same in the
magazines (hard copy) published.



There aren't many press release sites in the web however, of the
existing there is no limit of sumbitting information to them.



It is ideal to submit 2 press releases a day to add to the link juice
of your website. Always try to submit the RSS Feeds where ever
applicable because these feeds carry all your website pages and
the content too is automatically updated at the users end. It adds
to the popularity of your website.

Make sure that whenever to submit RSS Feeds of your site to the
press releases do not submit any thing else to the same site
thereafter.



The RSS Feeds carry the duplicate copy of your website with real-
time updations automatically.




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A User if does not have a website to consume RSS Feeds then he
can also subscribe to the same through e-mail so, whenever a
new content is added or old content is updated at the source,
automatically mails are fired to the consumers of RSS Feeds.



Generally speaking RSS Feeds are .html and .xml files that are
used for real-time stock prices, weather data, gold and
commodity real-time prices, live cricket scores, Live News, Live
Radio, Live TV Channels, News papers data, etc..



One can see RSS Feeds at the browsers tool bar as well.



For blogger the default RSS Feed url is :



http://YOUR_DOMAIN_NAME.blogspot.com/feeds/posts/

default?alt=rss



Eg                                                             :
http://mobilemovieslatest.blogspot.com/feeds/posts/default?alt
=rss



For Wordpress sites :

http://YOUR_DOMAIN_NAME.com/?feed=rss



Eg : http://multibagger.com/?feed=rss



[Let us see how to use the RSS Feeds of others in our site
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for Live cricket score, live tv channel]



[check out the quality, high pr, low alexa rank press release sites]



Step      5     of     OFF-PAGE           Optimization            -   Social
Bookmarking
-------------------------------------------------------------------------

Social Networking Sites : A social networking service is an online
service, platform, or site that focuses on building and reflecting of
social networks or social relations among people, who, for
example, share interests and/or activities.



A social network service essentially consists of a representation of
each user (often a profile), his/her social links, and a variety of
additional services. Most social network services are web based
and provide means for users to interact over the Internet, such as
e-mail and instant messaging.



Online community services are sometimes considered as a social
network service, though in a broader sense, social network
service usually means an individual-centered service whereas
online community services are group-centered. Social networking
sites allow users to share ideas, activities, events, and interests
within their individual networks.[citation needed]



The main types of social networking services are those which
contain category places (such as former school year or
classmates), means to connect with friends (usually with self-
description pages) and a recommendation system linked to trust.
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Popular methods now combine many of these,                   with
Facebook,Twitter and LinkedIn widely used worldwide.



1.Facebook

2.Twitter

3.LinkedIn

4.... The list follows



The best sites for social bookmarking and to keep these icons in
your blogger is :



1.SocialMarker.com

2.Onlywire.com



Submit your backlinks to atleast 50 social networking sites
daily..



All the backlinks submissions to these sites are approved
immediately and within 3 days of submission you can expect the
backlinks in your account.



It is said that of the 7 methods, social networking sites have got
the highest PR and you can expect a good traffic too from these
sites, it directly increases the popularity of your site. You can
submit more than 1 backlink to each of this site, also you can
add upto 2 backlinks in one social bookmarking submission, in
some of the sites, you get a dedicated page in their website.

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Note :- The submission process is different for each of the social
networking site.



When submitting for the first time, you'll have to sign-up
afterwhich just login and start submitting as many links as
possible.



It is advisable to add popular social networking and bookmarking
icons in each of the pages of your blogs, these increases the
popularity and backlinks by your website readers itself.



In onlywire services you can also submit your RSS Feeds..



Best tool (Paid) for automatically submitting links to social
bookmarking sites :



Bookmarking     Demon                   --        available           at     :
www.bookmarkingdemon.com



Step      6    of     OFF      Page          Optimization         :      Forum
Discussions
----------------------------------------------------------------------

Forums : An Internet forum, or message board, is an online
discussion site where people can hold conversations in the form
of posted messages.They differ from chat rooms in that messages
are at least temporarily archived. Also, depending on the access

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level of a user or the forum set-up, a posted message might need
to be approved by a moderator before it becomes visible.



Forums have a specific set of jargon associated with them; e.g. a
single conversation is called a "thread."

A forum is hierarchical or tree-like in structure: a forum can
contain a number of subforums, each of which may have several
topics. Within a forum's topic, each new discussion started is
called a thread, and can be replied to by as many people as wish
to.



Depending on the forum's settings, users can be anonymous or
have to register with the forum and then subsequently log in
order to post messages. On most forums, users do not have to log
in to read existing messages.



Eg:www.traderji.com



Points to be noted while posting your backlinks in
forums:
-------------------------------------------------------------------------

As most of the forums have administrator approvals for the
messages your are sending so, while sending any information do
not make the administrator feel that your purpose is the
backlink. As forums are generally used for questioning and
answering, do the same, see that the message you are sending is
related to the discussion going on and then at the bottom give
your reference as your backlink.



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Trick : To get a list of forums related to your keyword that you
are targeting, make a search in google with the that keyword then
filter the results by selecting 'discussions' from the left side of the
search results, this will give you the list of forums of your strong
competitors.



In most of the forum sites while registering try entering your
backlink even in your name or in any section of the profile if at
all it has. As most of the forums automatically add your name at
the bottom of the message, so with your website as name you
tend to get backlinks automatically.



There is no estimated time for the appearence of backlinks
through forums, it all depends on when the admin is checking
the messages for approving them. Enter only 1 backlink per
message.



Step 7 of Off Page Optimization : Profile Creation
-----------------------------------------------------------------

There are many websites that have profiles as you become the
member of that site . Now in such sites enter your website
instead of your name in the sign-up form and whenever possible
if the html tags are allowed in the profile then just enter your
backlink structure.

Profile creation is of least important in Off page optimization
However, do not neglect them. There is no specific list of websites
for profile creation, it only comes out of exploration.



Generally all the social networking sites and forum sites have
profiles in them.
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Eg. www.Profiles.google.com



Step      :   8     of    Off     page       Optimization            -   Blog
Commenting
----------------------------------------------------------------------

Blogs are generally sites that have articles on various topics that
are of user's interest. It is said that there are over 1000cr
websites which are just blogs and there is lot of money that can
be untapped in blogs. Infact, there is virtually no blog in world
whose objective is incommercial.

All the blogs are meant for making money either through ads or
through affiliate marketing, information in them is just to attract
the readers.



History is evident that the maximum and the most powerful
backlinks can be acquired only through blogs. It is said by SEO
Experts that if your blog commenting is constant and consistent
with just this one method you can get top ranking in any major
search engine. The reason behind such a powerful link is that
there are from your strongest competitors, It is amazing to know
that just 1 strong competitor backlink is enough to rank 1.



Steps for Acquiring Competitors Backlinks
---------------------------------------------------------

1. With Seo quake installed in your mozilla firefox, go to google
and download the search results in an excel file.



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Start commenting on each of this sites ( only is 1000
downloadable ) from top to bottom, for high approval rate see that
you are appreciating the blog owner and speaking or invloved in
the recent comments this type of comments have very high
approval rates.



1.You can also filter results of Blogs and forums in google search,
follow the first 1000 of each of them for backlinks.



2.Similarly download the competitors for the keywords related to
your target keywords and follow the task as above.



3.Filter the results of blogs by clicking on 'blog' in the left side of
google search and follow the tasks above.



4.Filter the timeline to month, week, 24 hours, 1 hour, 10
minutes in the left side of the google search and follow the tasks
above.



5.filter the results to 'discussions' (forums) in the left side of the
google search and follow the tasks above.



6.Similarly, follow the step 4 for the timeline.



7.Download each of the competitors backlinks through seo quake
and then follow the tasks above.




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8.Download each of the competitors backlinks' backlinks through
the seo-quake and follow the tasks above.



In the mid-way you would definetely achieve the top slot in the
search engine, the moment you achieve this, jump for the next
keyword to get the top rank.



Points to remember :


1. Do not always focus on a single keyword or a single page,
meaning give importance to each of your page and develop links
for them in parallel rather than serial.

You must target atleast 5-10 keywords for a page, so see that you
have 5-10 different anchor texts in your backlinks codes list.



2.Where ever there is a provision for developing 2 backlinks focus
1 for the homepage and 2nd for any internal page of your
website.



It is adviced to continue with all the 7 methods stated above till
you gather some backlinks (estimated time period : 1-3 months)
then just and just concentrate on blog commenting and forum
discussions, "success will be under your feet"..



Points to be noted:
----------------------

1.Between the head tags of homepage copy paste the code below:

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<meta name="robots" content="index, follow" />



2. Always see that you have the social bookmarking and social
netoworking website buttons at the end of each post/page. You
can get their codes if you do a little research in google. such
codes should always be placed just before the closing body tag
(</body>) in the edit html section of your website.



3.To avoid broken link and interconnect related inner pages
within your site, go to www.linkwithin.com, get the code and
paste it just before the closing body tag ( < /body>) of your
website's edit html page.



4.Trick to get spinned articles:

Go, to translate.google.com and copy your article in english and
convert to some lanuage and then do the vice-versa, the result
would be spinned english article where the words are different
but meaning remains the same.

You can also copy good articles directly from regional sites and
convert it into a unique article, for this you have to make use of
google regional search.



Note : After the articles are spinned, see that you have your
keywords in it, if not stuff it to get the appropriate Keyword
density.



5.Whenever there is a possibility of getting a backlink from a
website, try to put your backlink in the common area of the site

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with regard to all its pages (eg. menu, footer, sidebar etc..), the
advantage with this is you get multiple backlinks (i.e from all the
pages of that site) from a single website.



6.Ping the server at Ping-o-matic (www.pingomatic.com) when
ever there you change the content or add new content.

Pinging is the technique of informing the major search engines
that there is some content updation in my website/webpage, so
please come and index it as soon as possible. This technique
helps in inviting the search engines when we want, generally the
frequency of visits of search engine robots is directly proportional
to the frequency of the content updation of your
website/webpage, so this technique helps in keeping search
engine up to date in real time about our website content.




Google Adsense :
Google adsense is the advertising platform of google wherin the
website / blog owners can place the ads in thier website that are
provided by google adsense google shares 70% commission it gets
for the ads with the website owners.



There are two types of revenues form advetisements:

1. ppc (pay per click) - it ranges from Rs.3 - Rs.300, herein you
get paid per click of the ad. Each ad has got a different ppc, to
roughly check the ppc of each of the keywords make use of the
google keyword tool.

2. Pay per Impressions - Hererin, google pays website owner per
1000 impressions an amount between Rs.10 - Rs.200 generally.


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3. You can have a maximum of only 3 ad sections of google ads
per webpage, though you can place codes for any number of ad
sections but the display would be only for random 3 sections
dynamically.

4.Once you have got the approval from the google adsense, you
can have unlimited sites that can place the ads, and it all works
as long as you follow each and every rule of the google adsense.

5.Do read the terms and conditions of google adsense carefully
before you are applying to it.

6. Never click your ads by yourself. Always remember that google
tracks each visitor thorugh ip address and time, ctr (avg. should
be between 0%-5%), so keep in mind all these factors before
applying any method of getting your ads clicked.

7. The text headink above should be definetely 'Sponsored Links'
and nothing else.

8. Do not apply for google adsense within one month from the
time you have started developing the website.

9. Never have an empty website with just ads.

10.The payment by google ads is through check for indians and
no other method, so be cautions while entering your address and
name.

11. Have a strong password for google accounts to prevent
hacking of adsense account.

12. Never have any illegal content (like betting, gambling, porn,
etc..) in your website as long as you maintain the relation with
google adsense.

13.Never try getting clicks from family/friends/chatting, they do
not work for longer time.

14.Never influence or encourage the readers in your website to
click the ads in the webpage.

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15. Once the account is banned, all the websites that are
registered with that id are automatically banned.

16. To get maximum CTR for your site, try to blend the ads with
the theme of your site and place the ads just below the posts or
pages where the user finishes reading the article.

17. To get the maximum CTR see that you change the ad sections
and find out which works the best, it is not illegal to change the
ad sections now and then.

18.See that you earn atleast 50 paisa / visitor of your site
through google adsense.

19. Apart from google adsense ads, try to have ads from various
affiliate programs, little research in google would show you the
best list of affiliate programs for indians.

The best two that            I   know   are   -   www.CJ.com    and
www.NeverBlue.com.



Points to rememer for successful adsense account in google:



1. Apply adsense only after 1 month of your website development
and see that you have atleast 20 posts published, neatly
designed.



2. Before applying for adsense through your original site, try to
open the adsense account from a dummy blogger site through
the method stated below:



Open a blogger website, go to the 'monetize' option and then sign-
up for the adsense.


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3. There are more than 50% chances that adsense account would
be approved through this method, in case it doesn't work, open
yet another blogger account (requires one more e-mail id) and do
the same from a different ip address, please note that google
adsense does not approve more than 1 account from the same ip
address, repeat the tasks till you get the adsense approval for
your free blogger, after you get the approval place ads in your
original site too.



Highly successful rates of google adsense 3rd
party tools:


1.www.DocStoc.com

2.www.Weebly.com



Some       other     advertisements     that    can    replace
google adsense:


1.www.Chitika.com ( very highly rated but must have atleast PR1
for your website ).

2.www.Adbrite.com

3.www.bidvertiser.com

4.www.smorty.com



Note : In any of the advertisement site, you do not have control
over the type of ads, the type of ads come automatically with the
content related to your website.

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Daily chart of SEO Work:
1. Time period ( 0-3months) :

a. 5 directory submissions.

b. 5 article submissions.

c. 2 press release submissions.

d. 5 forum postings.

e. 50 social bookmarking/networking submissions.

f. 20 strong competitiors blog commenting.



2. Hence the time period for the next 3 months



a. 20 social bookmaking/ networking submissions

b. 5 article submissions

c. 5 forum discussions.

d. 20 blog commenting.



3. Hence the time period for life-long,



a. 10 forum submissions

b. 30 blog commenting.



Contact Details :

Mobile : 9989820522
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in facebook : sanjay mundada

in twitter : www.twitter.com/seo_ace_sanjay

in plus.google.com : sanju250@gmail.com



All the files of class and websites list can be downloaded online at
the website : www.h2hhelp.in/CHAT




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