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					     SEO, Referencing, the issues of a strong presence in Google
Participants:
        Pre-requisites:
        - Command of electronic tools: web browser, desktop suite, etc.
        - Knowledge of the internet environment (general background)
        - The training is adapted to participants’ level of technical knowledge.
        Profile of the participants:
        Agency: project manager, webmaster, consultant
        Customer: MOE project manager, MOA project manager, communication director,
        webmanager, marketing director, e-commerce manager

Training:
Description:
How can you optimise a site so that it is visible in Google? What are the issues? What are the
constraints for getting a high level of qualified visitors? SEO training is open to everyone who would
like to better understand this technique which is halfway between the media and web development.

Keywords: Natural referencing, Google, qualified traffic, ROI, I like Google, keywords, SEO,
SEM,Google is my master, traffic generation tool.

Objectives of the training:
   - To understand Search Marketing with its specific features
   - To discover the issues regarding natural referencing (SEO)
   - To acquire the bases of site optimisation

Training plan:
1st part: SEM (Search Engine Marketing)
            1) SEM: SEO vs SEA
                (Search Marketing: Natural referencing and Sponsored links,
                advantages/disadvantages?)
            2) Specific communications mechanics
                (From reflexive communication to reactive communication)
 nd
2 part: SEO (Search Engine Optimisation)
            1) The referencing philosophy
                (Traffic vs visibility)
            2) Search engines:
                (Which engines, their indexing modes)
            3) Keywords
                (Choosing them, tools, the advantage of keyword usage statistics for marketing)
            4) Optimisation
                (Which optimisation strategies, what can cause problems?).
 rd
3 part: Practical cases

Practical application:
All of the subjects discussed as part of this training will be illustrated by practical cases, cases studies
and exercises from your trainer’s own field experience.

Duration: 3-hour module

Prices: €400

Trainer(s):

Name of the trainer: Raphaël FREMONT




                                                                                                             1
         26 rue Salomon de Rothschild - 92150 Suresnes - Tel: + 33 1 58 47 77 00 - Fax: + 33 1 58 47 78 60
            www.contagious-university.com – R.C.S PARIS B 451 365 993 – Authorisation No.11 75 37128 75

				
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Description: seo/What Is SEO/how to seo /SEO Book/a search engine optimization & internet marketing company specializing in SEO and SEM services./Setting up goals helps determine whether our SEO strategies are working or not/SEO (disambiguation) - Backlink - White hat - Google Webmaster Tools