referencement_naturel by ilovegoogle


seo/What Is SEO/how to seo /SEO Book/a search engine optimization & internet marketing company specializing in SEO and SEM services./Setting up goals helps determine whether our SEO strategies are working or not/SEO (disambiguation) - Backlink - White hat - Google Webmaster Tools

More Info
									     SEO, Referencing, the issues of a strong presence in Google
        - Command of electronic tools: web browser, desktop suite, etc.
        - Knowledge of the internet environment (general background)
        - The training is adapted to participants’ level of technical knowledge.
        Profile of the participants:
        Agency: project manager, webmaster, consultant
        Customer: MOE project manager, MOA project manager, communication director,
        webmanager, marketing director, e-commerce manager

How can you optimise a site so that it is visible in Google? What are the issues? What are the
constraints for getting a high level of qualified visitors? SEO training is open to everyone who would
like to better understand this technique which is halfway between the media and web development.

Keywords: Natural referencing, Google, qualified traffic, ROI, I like Google, keywords, SEO,
SEM,Google is my master, traffic generation tool.

Objectives of the training:
   - To understand Search Marketing with its specific features
   - To discover the issues regarding natural referencing (SEO)
   - To acquire the bases of site optimisation

Training plan:
1st part: SEM (Search Engine Marketing)
            1) SEM: SEO vs SEA
                (Search Marketing: Natural referencing and Sponsored links,
            2) Specific communications mechanics
                (From reflexive communication to reactive communication)
2 part: SEO (Search Engine Optimisation)
            1) The referencing philosophy
                (Traffic vs visibility)
            2) Search engines:
                (Which engines, their indexing modes)
            3) Keywords
                (Choosing them, tools, the advantage of keyword usage statistics for marketing)
            4) Optimisation
                (Which optimisation strategies, what can cause problems?).
3 part: Practical cases

Practical application:
All of the subjects discussed as part of this training will be illustrated by practical cases, cases studies
and exercises from your trainer’s own field experience.

Duration: 3-hour module

Prices: €400


Name of the trainer: Raphaël FREMONT

         26 rue Salomon de Rothschild - 92150 Suresnes - Tel: + 33 1 58 47 77 00 - Fax: + 33 1 58 47 78 60
   – R.C.S PARIS B 451 365 993 – Authorisation No.11 75 37128 75

To top