PPC-Training-Course-Structure by ilovegoogle

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									                      PPC Training Course
                           Certified Pay Per Click Professional
                                 Copyright © 2012 Webnext Solutions™




Course Structure

Module 1 - Search Engine Advertising (SEA)
Category - Search Engine Marketing (SEM)
Category - Pay Per Click (PPC)

- SEO vs PPC
- Landing Pages

Tracking Bounce Rates and Conversions
Landing Page Optimization
Testing Landing Pages

SEA - Google Adwords

Introduction to Online Advertising and Adwords
Adwords Account and Campaign Basics
Adwords Ad Formats
Policies and Ad Quality Issues
Adwords Targeting and Placement
Adwords Bidding and Budgeting
Optimizing Performance
Display Advertising on the Google Display Network and Mobile Advertising
Performance Monitoring and Conversion Tracking
Overview of Local Business Listings and Maps
Selling and Representing Adwords

SEA - Microsoft AdCenter

Introduction to Microsoft adCenter
Editorial Guidelines
Landing Page Relevance and Quality Guidelines
Intellectual Property Guidelines
Click Quality
Getting Started - Accounts and Campaigns
Microsoft adCenter Targeting
Microsoft adCenter Tracking Performance
Microsoft adCenter Optimizing Performance
Microsoft adCenter Budgeting and Billing
Microsoft adCenter Desktop



Module 2 - Social Media Advertising (SMA)
Category - Social Media Marketing (SMM)
Category - Pay Per Click (PPC)

SMA - Facebook

Communicating Value of Display on Facebook
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine

SMA - LinkedIn

Communicating Value of Display on LinkedIn
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine

SMA - Twitter

Communicating Value of Display on Twitter
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine

SMA - YouTube

Communicating Value of Display on YouTube
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine
Module 3 - Blogging
Blogs Creation
Blogs Submission
Blogs Promotion
Blogs Weekly Postings
Blogs Commenting



Module 4 - Google Adsense
Introduction to Google AdSense
Google AdSense Program
Google AdSense Approval Process
Google AdSense Secrets
How to Get Relevant AdSense Ads
Google AdSense Ad Format Sizes
High Paying sites on AdSense
Making Money with Google AdSense
Google AdSense Ad Colors
Google AdSense Revenue Sharing
Google AdSense Optimization Tips



Module 5 - Affiliate Marketing
Basics of eMarketing
Understanding Affiliate Marketing
Intelligent Keyword Research & Analysis
Choosing Right Products: Clickbank, CJ
Choose The Right Domains & Hosting Provider
Banners / Promos / Discounts
Building Affiliate Pages Using CMS
Marketing Mix: SEO / PPC / SMM
Email List, Autoresponders
Campaign Measurement and Tracking

								
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