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					 Internet Marketing Training Course
                       Certified Internet Marketing Professional
                                Copyright © 2012 Webnext Solutions™

Course Structure

Module 1 - Introduction
Introduction to Online Marketing
Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing
Search Engine Basics
Major Search Engines
Web Ranking
Ranking algorithms
Page Ranks
Web Designing Basics

Module 2 - Search Engine Optimization (SEO)
Category - Search Engine Marketing (SEM)

SEO - On Page Optimization

Initial Site Analysis
Competition Analysis
Keyword Research
Keyword Density Analysis and Placement
Title/Description/Keywords & Various Other Meta Tags Development
Site (URL) Structure Analysis
Web Designing Basics and WYSIWYG Editors
URL renaming/re-writing
Content Development Check
Brief Keyword Competition Review
H1, H2, H3 Tags
Anchor Text
Existing Web Content Optimization
Image Optimization
Use of robots.txt
HTML Validation
Doorway Pages
Invisible Text
Creation of XML / HTML / ROR / Text Sitemaps
Submitting sites to Google and Yahoo Webmasters
Canonical / 404 Implementation
Google Sitemap Creation
Yahoo Sitemap Creation
Competitor Analysis & Monitoring
Google Webmaster Account Setup and management
Google Analytics (Statistics) setup and management
Creating of Favicons

SEO - Off Page Optimization

Search Engine Submission
Directory Submission
DMOZ Submission
Article submission
Alexa Insights
Google Hot Trends and Insights
Google Business centre submissions
Press Release Submission
Content editing & Content Rewriting

Direct Link Exchange / Direct Link Building
♦ One-Way
♦ Two-Way / Reciprocal / Link Exchange
♦ Three-Way

Leveraging Local Search
Google Mapping/Listing
Press release news syndication
RSS (Really Simple Syndication)
Local and regional search engine indexing
Forum Posting & Posting Free Classifieds
Yahoo Answer Link Building
Linked in Link Building Strategies
Online Reputation Management
Social Book Marking
Video Optimization

- Black Hat / Grey Hat / White Hat SEO
- Latent semantic indexing
- Sandbox Effect
- SEO Reporting
SEO - Essential Tools

♦ Google Keyword Tool
♦ Word Tracker
♦ Keyword Spy
♦ Keywords Position Checker
♦ Keyword Density Checker
♦ Meta Description Creation
♦ Google Analytics
♦ Stats Counter

Module 3 - Search Engine Advertising (SEA)
Category - Search Engine Marketing (SEM)
Category - Pay Per Click (PPC)

- SEO vs PPC
- Landing Pages

Tracking Bounce Rates and Conversions
Landing Page Optimization
Testing Landing Pages

SEA - Google Adwords

Introduction to Online Advertising and Adwords
Adwords Account and Campaign Basics
Adwords Ad Formats
Policies and Ad Quality Issues
Adwords Targeting and Placement
Adwords Bidding and Budgeting
Optimizing Performance
Display Advertising on the Google Display Network and Mobile Advertising
Performance Monitoring and Conversion Tracking
Overview of Local Business Listings and Maps
Selling and Representing Adwords

SEA - Microsoft AdCenter

Introduction to Microsoft adCenter
Editorial Guidelines
Landing Page Relevance and Quality Guidelines
Intellectual Property Guidelines
Click Quality
Getting Started - Accounts and Campaigns
Microsoft adCenter Targeting
Microsoft adCenter Tracking Performance
Microsoft adCenter Optimizing Performance
Microsoft adCenter Budgeting and Billing
Microsoft adCenter Desktop

Module 4 - Social Media Optimization (SMO)
Category - Social Media Marketing (SMM)

- Introduction to Social Media
- Advantages over other forms of Online Marketing
- Social Media Strategy

SMO - Facebook

Latest trends
Difference between Profiles, Places, Groups and Pages
Social media and communications strategy
Open Graph
Frictionless sharing
Facebook Connect (Like, Share, Comment)
Facebook Pages (Creating, Managing, Retention)
Pages (Dos & Donts)
Facebook Apps
Measuring and Monitoring
Sponsored Stories
Facebook Places and check-ins
Facebook credits
Facebook and ecommerce
Advantages and challenges

SMO - LinkedIn

Introduction to LinkedIn
Creating the right profile & settings
Increasing reach and visibility
Linkedin Groups
Answers, events, messaging & testimonials
Company Pages

SMO - Twitter

Introduction to Microblogging & Twitter
Twitter Demographics
Use for reputation, promotion, sales, conversing, listening, research
Business examples: E-commerce, Support (listening and responding), PR, Image
Who to follow
Tweeting (Responding to others, RT, HashTags, Direct Messages)
Tracking Code
Ghost writers and the importance of disclosure
Advertising – tweet for pay
Twitter Lists
Twitter Account Promotion
Searching tweets and users
Measuring Influence

SMO - YouTube

Online video – content is king
Viral’ films and brand
Defining your goals, metrics and budgets
Social sharing, comments and reviews
Getting an audience
Creating and managing an account
Using Ads inside Videos
Promoting Youtube Videos

SMO - Google+

Setting Social Objectives
Social Strategies & Tactics for Google+
+1s & Sharing
Integration with your site
Promoting a Brand on Google+
- URL Shortening Tools

SMO - Online PR, News & Reputation Management

Introduction to Online Press Releases
Handling the Press - the golden rules
Successful Marketing and PR Strategies
Press releases that work
Organising 1-2-1 press interviews
Using pictures effectively
Sourcing PR information
Market research for PR use
Introduction to Online Reputation Management
Generating Buzz
Five Stars at Customer Review Sites
Tips for ensuring your happy customers spread the word.
Ensure your customers defend you from a bad review.
Responding to negative reviews
Reducing negative reviews
Blogging for Brand Control
Social Networking Meets Reputation Management

Module 5 - Social Media Advertising (SMA)
Category - Social Media Marketing (SMM)
Category - Pay Per Click (PPC)

SMA - Facebook

Communicating Value of Display on Facebook
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine

SMA - LinkedIn

Communicating Value of Display on LinkedIn
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine

SMA - Twitter

Communicating Value of Display on Twitter
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine

SMA - YouTube

Communicating Value of Display on YouTube
Plan a Campaign
Generate Creatives
Implement a Campaign and Ad Groups
Measure Performance
Optimize and Refine
Module 6 - Email Marketing
Email Service Providers (ESPs)
Planning and delivering email campaigns
Online Customer acquisition
Encouraging web visitors to subscribe
Crafting effective registration processes
Customer retention strategies
Choosing frequency schedules
Creating effective email campaigns
Understanding conversion and performance metrics
Inbox Delivery
Reducing abandonment and bounce rates
Structured approaches to testing
A/B and Multivariate testing
Analysing test results
Important Laws on Email Marketing

Module 7 - Web Analytics
Google Analytics

Installation techniques
campaign tracking & Analysis
Interpreting essential website data
Motion Charts
Advanced Segmentation
Custom reporting
Advanced Filters

Clicky Setup
Real-time Statistics
Click usage

A/B Testing

Visual Website Optimizer

- Internal Search Analytics
- Website Surveys
- Multivariate testing
- Multi-channel analytics

Module 8 - Content Marketing
Digital content
White papers
Video portals
Interactive online

Module 9 - Blogging
Blogs Creation
Blogs Submission
Blogs Promotion
Blogs Weekly Postings
Blogs Commenting

Module 10 - Google Adsense
Introduction to Google AdSense
Google AdSense Program
Google AdSense Approval Process
Google AdSense Secrets
How to Get Relevant AdSense Ads
Google AdSense Ad Format Sizes
High Paying sites on AdSense
Making Money with Google AdSense
Google AdSense Ad Colors
Google AdSense Revenue Sharing
Google AdSense Optimization Tips

Module 11 - Affiliate Marketing
Basics of eMarketing
Understanding Affiliate Marketing
Intelligent Keyword Research & Analysis
Choosing Right Products: Clickbank, CJ
Choose The Right Domains & Hosting Provider
Banners / Promos / Discounts
Building Affiliate Pages Using CMS
Marketing Mix: SEO / PPC / SMM
Email List, Autoresponders
Campaign Measurement and Tracking

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