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					Illegal SEO Techniques                                                                            PAGE 1

Provided to you by My SEO Service .com

    Also known as Spamexing or                               HOW TO GUARD AGAINST IT
                                                             When an SEO professional tells you that he
    A link farm is a series of websites created              or she will secure incoming links for you, ask
    solely for housing gratuitous links that point           them to tell you specifically how they’ll do it.
    to a collection of websites. It can also be a            The correct answer is that they’ll target
    network of websites interlinking with each               specific, pre-existing and established
    other.                                                   websites to gain an incoming link from them
                                                             to you (in most cases without having to link
    Such websites are considered illegal in the              back to them).
    eyes of Google and the other major search
    engines, because they aim to achieve high                If a professional tells you that they’ll build
    rankings for websites that haven’t earned                you hundreds or thousands of pages across
    those rankings through good content and                  different domains that will link to your
    overall quality.                                         website, do NOT work with them, as this will
                                                             severely cripple your website.
    As a strategy, utilizing link farms or
    spamdexing a search engine is highly                     Also, periodically search your domain name
    dangerous.                                               in the major search engines to see which
                                                             sites are pointing to you. If you see anything
    Even if your website has great content, if               out of the ordinary, such as websites whose
    you or your SEO consultant use this                      domains are extremely long or gibberish
    technique your website will still get                    (lots of numbers and random or
    penalized or banned, because the engines                 inappropriate words) or pages that are
    figure that if you did have good content you             simply long lists of links, approach your SEO
    wouldn’t resort to such sneaky tactics                   professional about getting your site removed
    designed to trick them.                                  from these pages, and find out how they
                                                             appeared there in the first place.

              © 2007 My SEO Service .com      |     Tel: 760-216-6400   |
Illegal SEO Techniques                                                                            PAGE 2

                                                          It doesn’t matter if they say they’re using a

DOORWAY PAGES                                             special Javascript or other redirect that is
Also known as Advertising Pages, Jump                     “legal” or acceptable to Google. This is
Pages, Gateway Pages, etc.                                never the case, and though Google may not
Doorway Pages are a form of landing page                  know about that particular trick yet, they’ll
that is designed solely for the search engine,            find out soon enough and your site will get
and oftentimes isn’t even viewable to the                 penalized as a result.
human visitor. These pages often use a
redirect script that automatically points the
visitor to another page on the website,                   KEYWORD STUFFING
without the human visitor ever seeing the                 One of the original illegal SEO techniques,
doorway page. This is also known as                       keyword stuffing, occurs when you load a
cloaking, and is clearly defined as an illegal            webpage full of particular keywords, either in
practice by Google and other search                       the meta tags, other script tags, or in the
engines.                                                  content itself.

The only time a landing page is acceptable                This is very different from optimizing the
to the search engines, is if it’s in the form of          page for particular keywords, because the
an informative, well written article, that                same words are being repeated dozens or
human visitors can read and enjoy without                 even hundreds of times in no credible or
being tricked into clicking or being redirected           informative way.
to the website’s main pages.
                                                          Keywords are hidden several ways; for
HOW TO GUARD AGAINST IT                                   instance, some people will make the text the

Make sure you understand exactly what kind                same color as the background so search

of pages are being added to your website,                 engines see it, but no human visitors can.

and be sure to look at most of them.                      Others will hide keywords in script tags. Still
                                                          others yet will use CSS to position keywords

Ask your SEO professional point-blank                     outside of your visible screen area, again so

whether any of these pages will                           that no human visitors can see it - but

automatically redirect to your website’s main             search engines can.

page. If they say yes, then they’re breaking
the rules and are well aware of it, so we                 On the surface, using such techniques might

recommend you do NOT work with such an                    seem like an attractive idea. However,

individual or company.                                    search engines can detect whether a
                                                          keyword is being used properly and will
                                                          penalize or ban your site for using any of the

           © 2007 My SEO Service .com        |   Tel: 760-216-6400   |
Illegal SEO Techniques                                                                            PAGE 3

above techniques to stuff keywords into your             therefore have no sensible point and do not
site.                                                    make sense when read.

HOW TO GUARD AGAINST IT                                  HOW TO GUARD AGAINST IT
Often times, the only way you can know if                As with other illegal techniques, it’s
your site has been stuffed with keywords is              important to first ask your SEO professional
to view the source code of your website                  directly, whether they’ll employ such
(visit your site in your favorite browser, click         unethical techniques. Then you must
“View” and then “Source Code.” A page of                 monitor their work. Make sure you have
HTML will display.                                       access to your website’s hosting service, so
                                                         you can view all pages that are hosted on
If you see the same keywords repeated                    your site’s domain.
hundreds of times everywhere, then your
page has been stuffed and will be                        Periodically view pages at random to be
considered in violation of every search                  sure they do not contain this, or any other
engine’s rules.                                          illegal content. Also get reports of your site’s
                                                         rankings, and search the keywords you rank
                                                         for. Click through from the search results

SCRAPER PAGES                                            and check the landing page’s source code
Also known as Auto Generated Pages.                      and content for anything fishy or
Scraper pages are those comprised of
search results or content automatically
                                                         If you want to get better search engine
pulled from dozens or even hundreds of
                                                         rankings without using any “questionable”
websites. This is a form of plagiarism as no
                                                         methods, get in touch with us now! You can
part of the scraper page is original content.
                                                         contact us several ways:

Most often, such sites are used to display                    Email: seoinfo @
Google AdSense Ads or other ads that pay
                                                              Phone: 760-216-6400
the site owner every time a visitor clicks on
one of them. However, search engines have                     Complete our online Contact Us Form,
gotten very good at banning such sites from                   and one of our experienced consultants
                                                              will phone you in the next 24 - 48 hours.
their results, and human visitors can detect
them easily as well.                                     We’re looking forward to hearing from you!

                                                         The My SEO Service .com Team
Scraper sites are easy to spot, as they are
largely illogical. They are snippets of other
webpage content or search results, and

          © 2007 My SEO Service .com       |    Tel: 760-216-6400   |

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