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Series A Deck

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					Digital Publishing + Student Engagement
     + Analytics Platform for Higher
                 Education
The Cost of Delivery is the #1 Pain Point




     According to The Chronicle, a student at a state college
     can expect to pay an additional 26 percent of whatever
      tuition is for textbooks. At community colleges, that
                        figure's 72 percent.
The Highlighter Solution
                        An $18B Global
                         Opportunity
                       Leading education publishers by market share
                         Source: http://www.wired.com/business/2012/01/why-education-publishing-is-big-business/




                                                         $8095.14


                                $2427.08

                                                                                   $7147.12
                               $2433.00


                                $2872.96

                                                                               $5647.00
                                         $3844.32
                                                            $4718.61




Pearson         Reed   Thomson Reuters             Wolters Kluwer             Bertelsmann             Hachette Livre   McGraw-Hill Education
Grupo Planeta
          Business Model + GTM
                 Strategy


                                                                    Highlights Package
                                                                       to Students
                                                                    Selling notes and
                                                Professors          highlights, flashcards
                                                                    and printing
                                              Self-Publishing
                                             Professors can
                       Revenue Sharing       publish their course
                       with Publishers       material and receive
                                             80% of the revenue
                        Selling premium      and get analytics
Institutional-Level                          around how students
                       content to students
 Yearly Contracts                            engage.
We charge $2/FTE for
unlimited use of
Highlighter for
Professors and
Students
                              Users over Time (sorted by week)
10000

                                                                                 Recently closed
8750                                                                             university
                                                                                 contracts
7500

6250                                                    Started selling to
                                                        universities

5000

3750        First
            class
2500

1250

   0    1   3   5   7   9   11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67
HTML5 Reader

       Professors can upload
       textbooks and course-
       material (PDF, ePUB,
       and office documents)
       and students access
       and engage on any
       device, whether it is a
       laptop, tablet or
       smartphone.
HTML5 Reader
                    Analytics




Professors receive detailed analytics of how students are
 interacting with course material and automatically send
reminders when students haven’t logged on in a while to
                   keep them on track.
            Market Landscape
                  Cost - low




Incumbent                       Disruptor




                  Cost - high
                  The Team
                                  Gaurav Bhatnagar
Josh Mullineaux                   CTO
Co-Founder, Business
                                  Rockstar Engineer with an
Seven (7)+ years of sales &       undergraduate CS degree and a
management, with finance           Masters in Human Computer
background. Metrics focused and   Interaction from U of Michigan. Four (4)
user experience obsessed.         years building Ed-Tech with Sakai
                                  Foundation.

Nate Whitehill                    Matt Blancarte
Co-Founder, Designer              Co-Founder, Engineer

Fifteen (15)+ years of web, UI/   Five (5)+ years of web
UX and graphic design             development, with mastery of
experience. Nate believes         PHP, Javascript, HTML, CSS and
perfection is in the details.     Photoshop. Avid Learner.


                                  John Holdcroft
Roger Blancarte                   VP of Sales & Biz Development
Lead Front-end Developer

                                  Fifteen (15)+ years in Higher
Three (3)+ years of               Education Publishing with Cengage,
experience in HTML, CSS,          Pearson, Amazon and O’Reilly
PHP, and web design.              Media. Sales, Management,
                                  marketing and editorial.
             Financing
We graduated from TechStars 2010 and raised seed
                   round of

                $650k
        We are now raising an A-round of

                $2MM
18-24 months of runway, 2 more engineers, 2 sales


            josh@highlighter.com
                    Appendix A
                    Burn             Projected Revenue
$2,000,000



$1,500,000



$1,000,000



 $500,000



       $0
                  2013                 2014                2015

     Revenue Projections year-1, year-2 and year-3 post investment
                           Appendix B




Rob Reynolds, Explana Co., March ’11   ,     http://info.xplana.com/media/wp-content/themes/media-jm/assets/uploads/
                                           Xplana_Whitepaper_2011.pdf
                          Appendix C




Rob Reynolds, Explana Co., March ’11   ,     http://info.xplana.com/media/wp-content/themes/media-jm/assets/uploads/
                                           Xplana_Whitepaper_2011.pdf

				
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