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Digital Publishing + Student Engagement
+ Analytics Platform for Higher
Education
The Cost of Delivery is the #1 Pain Point
According to The Chronicle, a student at a state college
can expect to pay an additional 26 percent of whatever
tuition is for textbooks. At community colleges, that
figure's 72 percent.
The Highlighter Solution
An $18B Global
Opportunity
Leading education publishers by market share
Source: http://www.wired.com/business/2012/01/why-education-publishing-is-big-business/
$8095.14
$2427.08
$7147.12
$2433.00
$2872.96
$5647.00
$3844.32
$4718.61
Pearson Reed Thomson Reuters Wolters Kluwer Bertelsmann Hachette Livre McGraw-Hill Education
Grupo Planeta
Business Model + GTM
Strategy
Highlights Package
to Students
Selling notes and
Professors highlights, flashcards
and printing
Self-Publishing
Professors can
Revenue Sharing publish their course
with Publishers material and receive
80% of the revenue
Selling premium and get analytics
Institutional-Level around how students
content to students
Yearly Contracts engage.
We charge $2/FTE for
unlimited use of
Highlighter for
Professors and
Students
Users over Time (sorted by week)
10000
Recently closed
8750 university
contracts
7500
6250 Started selling to
universities
5000
3750 First
class
2500
1250
0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67
HTML5 Reader
Professors can upload
textbooks and course-
material (PDF, ePUB,
and office documents)
and students access
and engage on any
device, whether it is a
laptop, tablet or
smartphone.
HTML5 Reader
Analytics
Professors receive detailed analytics of how students are
interacting with course material and automatically send
reminders when students haven’t logged on in a while to
keep them on track.
Market Landscape
Cost - low
Incumbent Disruptor
Cost - high
The Team
Gaurav Bhatnagar
Josh Mullineaux CTO
Co-Founder, Business
Rockstar Engineer with an
Seven (7)+ years of sales & undergraduate CS degree and a
management, with finance Masters in Human Computer
background. Metrics focused and Interaction from U of Michigan. Four (4)
user experience obsessed. years building Ed-Tech with Sakai
Foundation.
Nate Whitehill Matt Blancarte
Co-Founder, Designer Co-Founder, Engineer
Fifteen (15)+ years of web, UI/ Five (5)+ years of web
UX and graphic design development, with mastery of
experience. Nate believes PHP, Javascript, HTML, CSS and
perfection is in the details. Photoshop. Avid Learner.
John Holdcroft
Roger Blancarte VP of Sales & Biz Development
Lead Front-end Developer
Fifteen (15)+ years in Higher
Three (3)+ years of Education Publishing with Cengage,
experience in HTML, CSS, Pearson, Amazon and O’Reilly
PHP, and web design. Media. Sales, Management,
marketing and editorial.
Financing
We graduated from TechStars 2010 and raised seed
round of
$650k
We are now raising an A-round of
$2MM
18-24 months of runway, 2 more engineers, 2 sales
josh@highlighter.com
Appendix A
Burn Projected Revenue
$2,000,000
$1,500,000
$1,000,000
$500,000
$0
2013 2014 2015
Revenue Projections year-1, year-2 and year-3 post investment
Appendix B
Rob Reynolds, Explana Co., March ’11 , http://info.xplana.com/media/wp-content/themes/media-jm/assets/uploads/
Xplana_Whitepaper_2011.pdf
Appendix C
Rob Reynolds, Explana Co., March ’11 , http://info.xplana.com/media/wp-content/themes/media-jm/assets/uploads/
Xplana_Whitepaper_2011.pdf
