Link building is a process by which one get can incoming links to a website from other websites. Today, Link building has emerged as one of the most important part of search engine optimization. Link exchange process or link building is acting as one of the major trump card for effective rankings for each and every organization involved in search engine optimization activities. The field of search engine optimization has covered each and every arena of today’s world. Be it a mobile application development field or any other area involving software development for airline reservation system and many more, today every one is following seo activities to increase the website popularity. SEO activities are not only restricted to getting higher rankings but also it boosts up link popularity of a site. One can follow ‘n’ number of ways to increase the link popularity via Link Building media. Mentioned below are few tips for approaching towards a successful link building process. Tips for successful Link building activity: 1. Article submission: Submission of articles is one of the ways for building links. Always write the articles with the content related to the website. And do take care that the content should be unique and not duplicated. One can create links while doing submissions in the articles using the author’s bio or resource box provided by various article submission sites. If the article is interesting, then many visitors would like to check out the resource of that particular article, which in turn, will result in getting more and more visitors. So, it is very important to create an article with a unique and interesting content. 2. Directory submission: Other link building way is directory submissions. Try to submit the website information in good page ranked sites. 3. Link exchange: The most important tip in this activity include the link builder’s way of doing link exchange. Link builders should always focus on how to secure the links rather than running after different sites just for the sake of increasing the list of link building sites as well as opportunities. The right techniques and methods should be followed to get a quality link from other site. Always exchange links related to your content or category. Don’t go out of your website theme. 4. Social Media: The use of social media has turned out to be the most effective way of getting link popularity. Start using social media like Facebook, LinkedIn, twitter and other social networks. Post links to your website on your wall, participate in discussions and interact with groups related to your niche. And also, remember to leave your link info while responding to any of the discussion thread. For using twitter, make sure to use keyword in every tweet with a backlink. 5. Participation in forums: While participating in any discussion in forum, always leave your link with signatures. So, at last, we can say, that link building is an integral part to carry out SEO operations. But, before starting up with SEO process, if everyone takes into account all the tips mentioned above in one’s mind, then definitely the success board will not be far away for any of the organization.