Stakeholder analysis of Micro Cars Ltd by Darshana891107

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									  Stakeholder
analysis of Micro
    Cars Ltd
        About Micro Cars Ltd
Micro Cars Limited was established in Sri Lanka by
veteran Automobile Engineer, Dr. Lawrence Perera in
January 1999.

The MICRO car project was aimed at providing a
National car which was to become a safer,
economical, environmental friendly and affordable
mode of transport for the masses of Sri Lanka.

Also the idea was to create a low-cost
manufacturing and assembly operation that could
produce high quality vehicles utilizing the resources
and labour force of a developing nation.
 Different Types of Stakeholders
 Shareholders
 Customers
 Suppliers
 Employees
 Bankers / Funders
 Government
 Society
 The Influences from Shareholders on Micro Cars Ltd
           •Positive Impacts: Investing in the form of money
                              Investing their knowledge and skills
           •Negative Impacts:Shareholders ceasing the company
                              Shareholders’ disagreement on
                              profit & dividends
           •Demands: Higher return on investment
                       Expecting prestige for shareholder ship

                                                                 Micro Cars
Shareholders
                                                                    Ltd
                                 Actions
           Expanding the capital
           Re-selling shares
           Developing plans according to the remaining profits
           Conducting business to maximize profit as much as
           possible in their highest capacity
           Operating in a way to maintain reputation of the
           company
 The Influences from Customers on Micro Cars Ltd
            •Positive Impacts: Generating profits
                               Market expansion
            •Negative Impacts:Decrease in demand for product
                               Attitude towards local products
            •Demands: Good customer service
                        Good quality products
                        Reasonable prices

                                                                  Micro
Customers
                                                                 Cars Ltd

                                    Actions
               High quality products
               Good services
               Facilitating after sales services (servicing,
               warranties, spare parts etc.)
               Manufacturing products according to given
               standards
  The Influences from Suppliers on Micro Cars Ltd
       •Positive Impacts: Supplying good, quality raw materials
                         Good supplier-buyer relationship
                         Good brand name of suppliers
       •Negative Impacts:Failure to supply when required
                          Failure to provide expected quality
       •Demands: Supplier conditions


                                                                   Micro
Suppliers
                                                                  Cars Ltd


                              Actions
       Purchasing raw materials on short notice
       Using supplier reputation in marketing practices
       Arrangement of backup suppliers in case of emergencies
       Agreeing to their conditions when purchasing
 The Influences from Employees on Micro Cars Ltd
            •Positive Impacts: Employee efficiency
                               Employees’ ethical behaviour
            •Negative Impacts:Employee turnover rate
                                Employee inefficiency
                                Employees’ unethical behaviour
            •Demands: Job satisfaction, Job security
                        Remuneration, Employee empowerment

                                                                  Micro
Employees
                                                                 Cars Ltd

                                   Actions
              Improving employee motivation, performance
              appraisals, promotions, piecework incentives
              Imposing punishment on the wrongdoers
              Paying salaries worthy of their performance
              Insuring the employees
The Influences from Bankers/ Funders on Micro Cars Ltd

           •Positive Impacts: Providing loans
           •Negative Impacts: High interest rates
           •Demands: Return of funds lent at the right time
                       High performance according to the
                       funds provided

                                                          Micro Cars
 Bankers
                                                             Ltd



                                Actions
                 Been able to expand the company
                 Increasing performance standards
The Influences from the Government on Micro Cars Ltd
      •Positive Impacts: Imposing Custom Import Duty(CID) on
                          other car importers
                          Tax benefits during the first 3-5 years of
                          operation
      •Negative Impacts:The country’s legal framework
                          Imposing various taxes when importing
                          various spare parts
      •Demands: Support for economic enhancement of the country
                  Social benefits
                                                                    Micro
Government
                                                                   Cars Ltd

                                    Actions
           Building up the company to become stronger
           Operating within the legal framework
           Creating a job market
           Developing infrastructure, job opportunities,
           conducting Corporate Social Responsibility(CSR)
   The Influences from Society on Micro Cars Ltd
          •Positive Impacts: Supporting the company’s operations
          •Negative Impacts:Protesting against the company’s
                               conduct at work
          •Demands: Products according the society’s social status
                      Infrastructure development
                      Environmental and social concerns


                                                                      Micro
Society
                                                                     Cars Ltd

                                 Actions
          Designing vehicles according to various tastes of
          society
          Developing infrastructure, and carrying out good
          Corporate Social Responsibility(CSR) projects
          Avoiding by the laws of the country and
          environment protection rules & regulations

								
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