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					                     Callaway Announces upro mx+ Golf GPS Device.

 Device Features Actual Aerial Imagery for the Most Realistic View of
the Hole upro mx+ is Golf-Ready with 25,000 Pre-loaded Courses and No
Annual Fees


CARLSBAD, Calif., May 17, 2012 /PRNewswire/ -- Callaway Golf Company Callaway Golf
Company is an American golf company based in Carlsbad, California. They manufacture woods,
irons, wedges, putters and golf balls and license its name for apparel, footwear, timepieces and
accessories. (NYSE NYSE


See: New York Stock Exchange : ELY) today announced that its new upro mx+(TM) golf GPS
device
will be available in stores starting May 30th. The upro mx+ is the only
golf GPS on the market that offers ProMode, offering golfers actual
aerial imagery and video flyovers of each hole for the most realistic
view of the course. Golfers will be able to purchase this product at a
new product introduction price of $249 with no additional fees. Each
device will come with access to free and unlimited ProMode course
downloads.


"The upro mx+ device is the result of extensive listening to
what golfers want out of a distance measuring device out on the
course," said Dr. Alan Hocknell, Senior Vice President, Research
& Development, Callaway Golf. "Active listening Active listening is an intent to "listen for meaning",
in which the listener checks with the speaker to see that a statement has been correctly heard and
understood. The goal of active listening is to improve mutual understanding. was followed by
a lot of hard work to deliver an easy to use, meaningful experience that
will help golfers see more and know more out on the course, and give
them the confidence to hit better shots."


A compact, three-ounce device boasting a full-color, 2.2" LCD
touch screen, the upro mx+'s updated software also features
Anypoint Technology, which helps golfers strategically plan their
upcoming shots. The Anypoint Technology feature shows yardage yard·age 1
n.
1. An amount or length measured in yards.


2. Cloth sold by the yard.


Noun 1. to any
location selected on the hole, and the yardage left from that location
to the green. Additionally, a Digital Scorecard allows golfers to track
their scores and basic golf stats on the device, including fairways hit,
greens in regulation and putts during each round.


In addition to the device's introduction, Callaway has also
enhanced features on its uxplore (TM) web site,
www.callawaygolf.com/uxplore. UPRO users tracking performance on the
device's digital scorecard will be able to automatically upload
their scores and stats to the uxplore web site to view their historical
performance and compare to other golfers in the community. Golfers will
also continue to have access to all 25,000 courses in Callaway's
online database to help get ready to play at a new course. These
web-based features are available to upro mx+ GPS owners and those who
register for free on the site and want to input their scores manually.



The Callaway upro mx+ device is ready to use right out of the box,
preloaded with 25,000 courses with BasicMode (TM)(yardage and hazard
data) and GoMode (TM)(yardage data plus renderings of the greens and
hazards). ProMode courses, which include hi-resolution aerial
photography This article or section may contain original research or unverified claims.


Please help Wikipedia by adding references. See the for details.
This article has been tagged since September 2007. and video flyovers, can be downloaded from
the Callaway
uxplore site for no additional fee or subscriptions.


For more information on the Callaway upro mx+, please visit
www.callawaygolf.com/upromx+ High-resolution product images and videos
are available for download on the Callaway Golf Press Center:
www.callawaygolf.com/presscenter.



About Callaway Golf Through an unwavering commitment to innovation,
Callaway Golf Company (NYSE:ELY) creates products and services designed
to make every golfer a better golfer. Callaway Golf Company manufactures
and sells golf clubs and golf balls, and sells golf apparel, footwear
and accessories, under the Callaway Golf and Odyssey Odyssey (d`s): see Homer.


Odyssey
Homer’s long, narrative poem centered on Odysseus. [Gk. Lit.: Odyssey]


See : Epic


Odyssey brands in more than
110 countries worldwide. For more information please visit
www.callawaygolf.com or shop.callawaygolf.com.



CONTACT: Scott Goryl Callaway Golf (760) 804-4080
Scott.Goryl@CallawayGolf.com


(Logo: http://photos.prnewswire.com/prnh/20091203/CGLOGO)



SOURCE Callaway Golf


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