ResearchUSA B2C E-Commerce Report 20

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					 || Research|| USA B2C E-Commerce Report 2011

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Category Related Report: Automotive, Automobile, Aerospace & Aviation, Banking, Consumer Goods,
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 1.) 1.) Strong Growth is expected within B2C E-Commerce in the USA

     The report "USA B2C E-Commerce Report 2011" from Hamburg-based market research company examines E-Commerce in the USA and provides interesting details regarding the B2C
     segment there.

     Double digit growth within the B2C e-commerce segment and a turnover of more than 170 billion
     USD (approx. 126 billion EUR) are anticipated in the USA for the year 2011. In 2010, already 42% of
     internet users performed research and purchased goods online. As the "USA B2C E-Commerce
     Report 2011" reveals, 60% of users were connected via broadband while dial-up connections only
     accounted for 5%. The number of internet users in the USA is expected to reach approximately 230
     million in 2011, a figure which constitutes more than 70% of the population.

     Gains and Trends in E-Commerce
     In 2010, 50% of internet users and 58% of online shoppers were female. With 70%, the category
     "apparel and jewellery" showed the highest percentage of female customers. The "USA B2C E-
     Commerce Report 2011" from clearly illustrates that the top 25 online merchants in the
     USA could increase their market share to 70% in 2010.
     With a turnover of 24 billion USD (approx. 17 billion EUR), Amazon was the largest American online
     merchant within the B2C segment in 2009, followed by Apple. Approximately 3 billion USD (approx.
     2 billion EUR) of Sears’ overall turnover of 44 billion USD (approx. 32 billion EUR) in 2009 was
     derived from online sales, while Best Buy was able to increase its online turnover by 20%.
       A new megatrend is m-commerce. In 2010, 86 million people in the USA were already using mobile
       internet service, resulting in an overall turnover of 2.4 billion USD (approx. 1.8 billion EUR). In 2011,
       it is expected that 100 million people or 32% of the population will utilise it.
       Developments such as private sales sites and group buying noticeably further increase the turnover
       that may be attained in e-commerce, as do the integration of online and offline activities.

       2.) Contents
       - Current Trends in the E-Commerce Segment
       - Sales numbers and growth rates of B2C E-Commerce
       - B2C E-Commerce vs. retail and home shopping sales figure comparisons
       - Basic data on the number of internet users, penetration, types of used internet connections,
       number of internet shoppers and demographics (including penetration rates)
       - Product rankings, which show the top selling assortments on the internet.
       - Rankings and short profiles of the main competitors
       - News on leading B2C E-Commerce companies

       3.) About our Reports
       - Market reports by inform top managers about recent market trends and assist with
       strategic company decisions
       - provides secondary market research: By using various sources of information we
       ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased
       impression of the market situation.
       - The analyses, statistical reports and forecasts are only based on reliable sources including national
       and international statistical offices, industry and trade associations, business reports, business and
       company databases, journals, company registries and news portals.
       - Our international employees research and filter all sources and translate relevant information into
       English. This ensures that the content of the original studies is correctly interpreted.

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