Docstoc

Analysis of Effectiveness & Weaknesses of Airtel Company Website

Document Sample
Analysis of Effectiveness & Weaknesses of Airtel Company Website Powered By Docstoc
					Analysis of Effectiveness &
Weakness of Airtel Company
         Website




                       1|Page
               Table of Contents


1. Executive Summary……………………………………......03
2. Introduction…………………………………………….......04
3. Scan Ability…………………………………………….......05
4. Readability………………………………………………....06
5. Use colours and boldface…………………………………..07
6. Use Headings and Subheadings…………………………....08
7. Write summaries…………………………………………...09
8. Use Hyperlinks…………………………………………….10
9. Use pictures and graphics………………………………….11
10. Navigational Keys………………………………………...12
11. Conclusion………………………………………………...13
12. Recommendations………………………………………...14




                                           2|Page
                          Executive Summary


The study was conducted to identify Airtel Company website’s effectiveness
and weaknesses. This study was based on main key features of website creating
in an effective and efficient manner. During this analysis I found some key
features according to the Airtel Company website development processes
during the period after this website has launched. The study showed positive
and negative factors that accepted by the web designers of this company’s
website:
    Website has been well organized and categorized into main sections for
      the scan ability to the busy audience in modern day.
    Using minimum number of words and chunks to avoid confusion among
      audience on readability of the website.
    Hyperlinks have been used to decrease the navigational area in the web
      pages, but sub links does not appear in the main links will be a problem
      when it comes to effectiveness.
    It is natural that these web designers used pictures and graphics in a lively
      method as this company continuing in goods and services section in the
      world market.
    Most likely and attractive headings used to fulfil the audiences
      expectations, fonts and sizes that have been used are also handy when we
      consider appropriate and correct web writing techniques.

   After all these facts and figures I have summarized this analysis and given
   my recommendations on this study area to uplift the quality and
   effectiveness of the company and its website as well.

                                                                        3|Page
                                 Introduction


The web readers have unique features and expectations when they using
websites and its content web pages. Most of the web users are impatient when
using websites because of these rapidly increasing vast information gathering
websites and its quickness. The majority of the readers would scan pages and
collect information rather than reading them. So it is important for website
developers to create and launch different types of interfaces to attract the users.


The purpose of this study is to identify the Airtel Company’s website creating
effectiveness and its weaknesses. Most of the sources do recommend that
website developing must be mostly adopted according to the each and every
company’s view. I found some analysis done by different organizations on their
own website effectiveness. Mostly lots of companies do have same kind of
difficulties when creating websites.


For the assessment of this company’s site I have used some different examples,
data, graphics and graphics. These strategies have been structurally circulated
during this report.




                                                                           4|Page
                                Scan ability



Effectiveness:

   This Airtel Company has made lot of effort to make their website a
     quickly scan able site. The web designers have used more hyperlinks to
     make this site a compressed one. They present their information in a
     concise and scan able format. Also that makes this site an easily
     reachable one. They have used another tactic to get viewers attention
     more; most of the important facts have been included in the main page.




Weakness:

   But I found that some pages have more hyperlink keys. It influences the
     scan ability of their web site users.




                                                                     5|Page
                                Readability

Effectiveness:

   When the web searchers read something and can soothingly go on and on
     with no stress then the message that they want their reader to get is
     conveyed properly. They use minimum number of words and chunks to
     avoid confusion among audience on readability of the website. Also they
     use two or three paragraphs to describe one heading.




Weakness:

   They push their web site reader through the text. The visitor might get
     bored with chunks of text so be innovative and keeping the organization
     lighten their write-up.
   They use a long side bar take all the attention keeps it short. But it
     influences their reader’s readability.
   Sometimes they keep too much space between their paragraphs. It also
     wastes their reader’s time.




                                                                   6|Page
                          Use colors and boldface

Effectiveness:

   Colours and boldface help their reader skim the text. Avoid highlighting
     entire sentences or phrases, since the scanning eye can pick up only two
     or three words at a time. In fact if they highlight too many words they risk
     making their text even harder to read.


   Colours are another importance aspect that adds lots to readability so try
     and use contrast colours so that the visibility of text is prominent. But try
     and avoid colours that are aloud and it disturbs the readers. Unavoidable
     and not crucial, faint colour will help their readers without any doubt.

Weakness:

   They sometimes use a dark background and use white text is much more
     difficult to read.




                                                                        7|Page
                  Use Headings and Subheadings

Effectiveness:

   In the online environment, however a much smaller amount of
     information is visible. So headings are often displayed out of context: as
     list of articles, a serious of steps and so on. That’s why their web
     headings should be able to stand out on their own; they must make sense
     without reading the rest of the article. They might even combine their
     headings with a short summary and turn their headings into hotlinks. One
     of the major benefits of using headings is that readers can scan down and
     see exactly what is in the article.


   They use structured hierarchy like Title, Introduction, Heading, Text,
     Subheading – Text; it gives their page a more logical flow.




Weakness:

   They want to manage and make the web page in more decent by make
     use of heading, subheading, bullets, such that their write up is managed
     and the readers get all the important information.




                                                                      8|Page
                                            Write summaries

Effectiveness:

    Providing short summaries of the content of their web page gives web
           surfers and those using search engines a quick insight into the main idea
           of their message.
    Their summaries may be only one sentence or a short paragraph. They
           use only a few short sentences to give people an insight into the
           information that follows.




Enterprise Services provides a broad portfolio of      Discover   the   magical   experience    of   digital
services    to   large   Enterprise   and    Carrier   entertainment with Airtel. From DVD quality
customers. This division comprises of the Carrier      picture and sound, the best and widest variety of
and Corporate business unit. Enterprise Services       channels and programmes to the best on-demand
is regarded as the trusted communications partner      content on Airtel Live, your TV viewing experience
to India's leading organizations, helping them to      change forever with digital TV from Airtel!
meet the challenges of growth.




Weakness:

    When they write a one paragraph summary, they want to be more
           concise.




                                                                                                               9|Page
                            Use Hyperlinks

Effectiveness:

   This will help them by navigate their readers easily through the
     document. Links are in words, graphics, phrases, or even complete
     sentences. So they use a mixture of textual and graphical hyperlinks.
     They do not use too much of graphical hyperlinks.
   This company used them in an effective manner but some negative
     reactions also can be seen through them. When they include links to the
     main page of a site, they should be able to produce the sub links in the
     same page as well. The reason for that is to improve the readability, scan
     ability of the site.
   Links are always underlined, and the visitors have the habit of finding the
     links underlined so make sure that they provide what they want.


Weakness:


   In some pages they use too much of hyperlinks. Over loading the web
     page with too much of hyperlinks will slow down the loading of their
     web page.




                                                                       10 | P a g e
                     Use pictures and graphics


Effectiveness:


   This company web designer uses effective pictures and attractive graphics
     for creating their company web site. Most of the web sites in recent times
     have been developed using so much graphical data rather than text. It is
     easy to convey the messages through graphical methods rather than
     textual methods.
   So this website has used lively graphics to get attention of public and
     make them buy these products. As an advertising tool these graphics can
     use to online advertising as well. Airtel Company has gained the optimum
     level of effectiveness through their strategically placed graphics.




Weakness:
   They want to avoid loud background keep their web page more decent
     and professional.




                                                                       11 | P a g e
                              Navigational Keys

Effectiveness:

   As I have mentioned earlier, this website have used more navigational
     keys to help a lot to reduce the lengthiness of the side and then it is easily
     navigated through the page. Some websites we can see a navigation bar in
     horizontal and vertical sides. That makes even more difficult to navigate
     the pages and also to read articles in a straight forward manner.

   There are clear navigation paths to key sections. All links are active. No
     broken links or display errors.


                     Bharti Airtel News


                     Quick Facts


                     Logo & Other Downloads


                     Images


                     Media Contacts




 Weakness:

   I think they want to use more navigational keys in their some pages to
     make easy for their readers.




                                                                         12 | P a g e
                                  Conclusion


The findings show that, when considering all the important features of this
company’s website we can come to a decision that this website has more
effectiveness when comparing to other websites. Although this website doesn’t
appear with lot of article stuff still it has the potential to attract and impress the
users all over the world. However I could not be able to find a website with 0%
weaknesses, but comparing to other sites this site has less number of
disadvantages such I mentioned earlier in my report.




                                                                           13 | P a g e
                         Recommendations



 In my opinion sub links should be in the main page and also they must be
   placed in the top of main links. Then the readers need to keep their mouse
   point in the main link and sub links will automatically pop out.


 When using the online ordering option in the front page it is true that it
   gives an additional advantage for the consumer, but when product in a
   different page it is difficult for the user to navigate here and there to find
   the stuff they really want. So these two things must be place in the same
   page.


 The company name should place much more middle wise and the font
   size also should be bigger than what they have used now.



 In this site whole main page is more like a RSS Feed, so then the space
   that they could have use for another purpose will be reduced.

If they can minimize their weakness, they can get more attention of their web
site’s readers.




                                                                      14 | P a g e

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:26
posted:7/23/2012
language:English
pages:14