Breakfast Cereals Market in the UK to 2016: Databook

							Breakfast Cereals Market in the UK to 2016: Databook
Synopsis

The report presents detailed data on the Breakfast Cereals consumption trends in the UK, analyzing Breakfast
Cereals consumption volumes and values at market and category level, brand share and distribution channel
data.

It examines the components of change in the market by looking at historic and future growth patterns - how
consumers’ changes in behavior have affected total volumes, values, brands selected and type of products
chosen.

Summary

Canadean’s, Breakfast Cereals Market in the UK to 2016: Databook provides detailed data on dynamics in the
UK Breakfast Cereals market, providing marketers with the essential tools to understand their own, and their
competitors’ position in the market and the information to accurately identify the areas where they want to
compete in the future.

This report brings together Canadean Intelligences research, modeling and analysis expertise in order to
develop uniquely detailed market data. This allows domestic and foreign companies to identify the market
dynamics that account for Breakfast Cereals sales overall and to discover which categories and segments will
see growth in the coming years.

Scope

Breakfast Cereals Market in the UK to 2016: Databook provides you with the following:

-   Market growth dynamics by volume
-   Market growth dynamics by value
-   Consumption by volume
-   Consumption by segments
-   Market value by segments

Reasons To Buy

- Understand the market growth dynamics of the Bakery & Cereals market.
- Gain insight into the Bread & Rolls Consumption patterns in the UK.
- Detailed product sales segmentation (for both volumes and values) are provided, including brand data, sales
by distribution channel) at the product category level.
- Future forecasts allow marketers to understand the future pattern of market trends; from winners and losers
to category dynamics and thereby quickly and easily indentify the key areas in which they want to compete in
the future.


Table of Contents :

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016.
1.2.2 Volume Units and Aggregations
1.2.3 Introduction
1.2.4 Large scale, international, program of online consumer surveys
1.2.5 Nationally Representative results (age, gender)
1.2.6 Parents answered on their children’s behalf
1.2.7 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.8 Integrated with industry calling and secondary research
2 UK Breakfast Cereals Market Analysis
2.1 Market Growth Dynamics-Breakfast Cereals, 2006-16
2.1.1 Breakfast Cereals Market Growth Dynamics by Volume, 2006-16
2.1.2 Breakfast Cereals Market Growth Dynamics by Value, 2006-16
2.2 Breakfast Cereals Consumption Analysis, 2006-16
2.2.1 Breakfast Cereals Market by Volume, 2006-16
2.2.2 Breakfast Cereals Consumption by Segments, 2006-16
2.3 Breakfast Cereals Market Value Analysis, 2006-16
2.3.1 Breakfast Cereals Market by Value, 2006-16
2.3.2 Average Consumer Price/Kg - Breakfast Cereals, 2006-2016
2.3.3 Breakfast Cereals Market Value by Segments, 2006-2016
2.4 Hot Cereals Market Analysis, 2006-16
2.4.1 Hot Cereals Market by Volume, 2006-16
2.4.2 Hot Cereals Market by Value, 2006-16
2.5 Ready to Eat Cereals Market Analysis, 2006-16
2.5.1 Ready to Eat Cereals Market by Volume, 2006-16
2.5.2 Ready to Eat Cereals Market by Value, 2006-16
2.6 Ready to Eat Cereals Market Volume Analysis by Brands, 2008-11
2.7 Ready to Eat Cereals Market Value by Distribution Channel, 2008-11
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer


List of Tables


Table 1: Volume Units for the Bakery & Cereals Market
Table 2: UK Breakfast Cereals Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future
market size (2016), by Volume (Kg m), by Segments
Table 3: UK Breakfast Cereals Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future
market size (2016), by Value (GBP m), by Segments
Table 4: UK Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Table 5: UK Breakfast Cereals Consumption (Kg m) by Segments, 2006-11
Table 6: UK Breakfast Cereals Consumption (Kg m) by Segments, 2011-16
Table 7: UK Breakfast Cereals Market Value (GBP m) and Growth (Y-o-Y), 2006-16
Table 8: UK Breakfast Cereals Market Value (USD m) and Growth (Y-o-Y), 2006-16
Table 9: UK Breakfast Cereals Average Consumer Price (GBP) and Growth (Y-o-Y), 2006-16
Table 10: UK Breakfast Cereals Market Value (GBP m) by Segments, 2006-11
Table 11: UK Breakfast Cereals Market Value (GBP m) by Segments, 2011-16
Table 12: UK Breakfast Cereals Market Value (USD m) by Segments, 2006-11
Table 13: UK Breakfast Cereals Market Value (USD m) by Segments, 2011-16
Table 14: UK Hot Cereals Market by Volume (Kg m), 2006-16
Table 15: UK Hot Cereals Market by Value (GBP m), 2006-16
Table 16: UK Hot Cereals Market by Value (USD m), 2006-16
Table 17: UK Ready to Eat Cereals Market by Volume (Kg m), 2006-16
Table 18: UK Ready to Eat Cereals Market by Value (GBP m), 2006-16
Table 19: UK Ready to Eat Cereals Market by Value (USD m), 2006-16
Table 20: UK Ready to Eat Cereals Market Volume by Brands (Kg m), 2008-11
Table 21: UK Ready to Eat Cereals Market Value by Distribution Channel (GBP m), 2008-11
Table 22: UK Ready to Eat Cereals Market Value by Distribution Channel (USD m), 2008-11


List of Figures


Figure   1: Consumer Panel Report Methodology
Figure   2: UK Breakfast Cereals Market Growth Dynamics by Volume, 2006-16
Figure   3: UK Breakfast Cereals Market Growth Dynamics by Value, 2006-16
Figure   4: UK Breakfast Cereals Market Volume (Kg m) and Growth (Y-o-Y), 2006-16
Figure   5: UK Breakfast Cereals Consumption (Kg m) by Segments, 2006-16
Figure   6: UK Breakfast Cereals Market Value (GBP m) and Growth (Y-o-Y), 2006-16
Figure   7: UK Breakfast Cereals Average Consumer Price (GBP) and Growth (Y-o-Y), 2006-16
Figure   8: UK Breakfast Cereals Market Value (GBP m) by Segments, 2006-16
Figure   9: UK Hot Cereals Market by Volume (Kg m), 2006-16
Figure   10: UK Hot Cereals Market by Value (GBP m), 2006-16
Figure   11: UK Ready to Eat Cereals Market by Volume (Kg m), 2006-16
Figure   12: UK Ready to Eat Cereals Market by Value (GBP m), 2006-16
Figure   13: UK Ready to Eat Cereals Market Volume by Brands (Kg m), 2008-11
Figure 14: UK Ready to Eat Cereals Market Value by Distribution Channel (GBP m), 2008-11



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