of ALERT by jennyyingdi


									Public and Personal Notifications
          U of A ALERT
Emergency Communication can be
  sub-divided into four phases:

1. Preparedness and Education
2. Emergency Notification and
3. Emergency Information
4. Recovery Information
Only applies to the University of Alberta when there is a hazardous
condition that threatens the life and safety of individuals on or near a

U of A campus or facility.

No one system is capable of reaching everyone.

Each method has its strengths, weaknesses and limitations. Consider an
emergency notification and warning system that utilizes multiple delivery
methods. This improves the likelihood of reaching intended recipients
and provides a measure of redundancy.
Available Emergency Notification and
          Warning Systems
•   Variable Message Boards (Black Box)
•   www.ualberta.ca Website
•   Outdoor auditory devices with siren tone (Black
•   Environment Canada Weather Radios
•   Radio- through AEMA
Available Emergency Notification and
          Warning Systems
•   Vehicle Public Address Speakers
•   Voice over Fire Alarm in Buildings (Black Box)
•   Television – through APWS (AB Public Warning
•   Blue Safety Phones (Black Box)
•   Campus Radio (CJSR)
•   911 (Reverse)
Available Emergency Notification and
          Warning Systems
•   Two-way Radios
•   Electronic Card-swipe door access Text messages
    (Black Box)
•   E-Mail (Black Box)
•   Network Login Pages
•   Media Release/Press Conference
•   SMS Text Messaging (Black Box)
•   Voice-Mail Message (Black Box)
•   Facebook/ Twitter
Available Emergency Notification and
          Warning Systems
New Mixed Media
1. Augmented Reality
2. Other Emergency Social Media

   UALERTS recognizes that emergency
   information will travel via word of mouth
   through unofficial personal
         Planning Parameters
• With the exception of some forecasted
  weather situations, most emergencies
  requiring activation of the U of A ALERT
  emergency notification system will be ‘no
  notice’. This means that there is an
  immediate danger to life or health (IDLH)
          Planning Parameters
• Even with redundant communication
  methods, it is unrealistic to expect that the
  initial alert message will reach everyone at
  the same time due to factors beyond the
  control of the university.
         Planning Parameters
• It is important to make the distinction
  between ‘active’ and ‘passive'
  communications. Active methods such as a
  siren system or ringing telephone are more
  likely to get someone’s attention and make
  them aware of the alert message.
         Planning Parameters
• Passive systems, such as an emergency alert
  posted on a campus website, will still require
  that individuals be alerted to an incident in
  order to draw them to that source.
          Planning Parameters
• Despite best efforts, errant information will
  still be generated and distributed by
  alternate means of communication (i.e. word
  of mouth).
• U of A ALERT must account for
  communication impairments.
         Planning Parameters
• Language barriers may result in
  misunderstood receipt messages.
• Emergency messages must be identifiable as
  ‘official’ U of A ALERT messages.
         Planning Parameters
• An aggressive educational campaign is
• Regular testing of the U of A ALERT system is
         Planning Parameters
• A consistent evaluation of the effectiveness
  of the system is required. The principle of
  expandability should guide all facets of
  system design and operation.
          Decision Criteria
1. Hazard Type (Event)
  – What is the hazard?
  – What is the impact to the U of A?
  – What is the potential for the
    situation to worsen?
  – Is the situation under control?
         Decision Criteria
2. Life Safety / Properly Protection
  • What is the potential for death?
  • What is the potential for serious
  • What is the potential for minor injury?
  • What is the potential for damage?
  • What is the potential for disruption to
    the normal course of business?
           Decision Criteria

3. Urgency (URGENCY)
 – How soon does the message need to go out?
 – IS there time for approval?
        Decision Criteria
4. Audience
– Who needs to be alerted?
  (Administration, faculty, staff, students,
– How many people need to be alerted?
  (dozens, hundreds, thousands)
        Decision Criteria
5. Capabilities/Limitations
  - What are the limitations of the system?
     (Limited audience, lengthy delivery
     time, mass panic)
  - Which system should be used?
  - How quickly can the message be sent?
• Activation Approval
• Pre-Approved Activation
  Scenarios & Messages

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