Ericsson Research by taDcZbX

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									Ericsson
At Lth




24/10 2011
Ericsson Research | Ericsson Internal | 2011-10-05 | Page 1
Agenda
                           › Ericsson background
                           › Ericsson application awards
                           › Ericsson Labs
                           › Ways into Ericsson




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 2
> Ericsson background




   Ericsson Research | Ericsson Internal | 2011-10-05 | Page 3
The history of lars magnus Ericsson


    Ericsson was founded in 1876 by
    Lars Magnus Ericsson

                                                              In 1894 Lars
                                                              Magnus recruits
                                                              Ericsson’s first
                                                              engineer from
                                                              KTH*


    *Then Tekniska Högskolan


Ericsson Research | Ericsson Internal | 2011-10-05 | Page 4
ERICSSON Today
› Worldwide:
  98 000 employees in 180 countries
› Sweden:
  17 000 employees
› HQ Kista:
  13 000 employees
› President and CEO:
  Hans Vestberg



                                         135 YEARS OF INNOVATION
Ericsson Research | Ericsson Internal | 2011-10-05 | Page 5
Innovation driving our business

                                                                                           THINGS   50 B




                                                                Digital Society
                                                               Sustainable World


                                                 Personal
                                                  Mobile
                                                                       Inflection
                                                                         points            PEOPLE   5.0 B
              Global
            Connectivity
                                                                                           PLACES ~0.5 B


           1875               1900                1925        1950   1975           2000   2025
  Source: Ericsson

Ericsson Research | Ericsson Internal | 2011-10-05 | Page 6
Beyond voice...

              TV                                              Music




                                                                       Information &
   PC                                                                  Collaboration




           Games                                              Mobile
                                                              Media




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 7
our vision
   TO BE THE PRIME DRIVER IN AN ALL-COMMUNICATING WORLD




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 8
 This is Ericsson
OUR MARKET




OUR CUSTOMERS
          
       OPERATORS                               TV & MEDIA
                                                                              HEALTH

                                                                     GOVERNMENT
                                                                                              UTILITIES

                                                                                       TRANSPORT
                                                                                                          HANDSET
                                                                                                          & DEVICES


OUR BUSINESSES
 MOBILE                    CONVERGED
                                                               SERVICES   MULTIMEDIA       HANDSETS       PLATFORMS
NETWORKS                   NETWORKS


OUR STRUCTURE

NETWORKS                      GLOBAL
NETWORKS                                                 MULTIMEDIA
                             SERVICES



 Ericsson Research | Ericsson Internal | 2011-10-05 | Page 9
http://www.youtube.com/watch?v=i5AuzQXBsG
4
                                 ericsson application awards 2012




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 11
why a developer competition
› Ericsson look for
      – Talented developers
      – Partners to work with
      – Innovative applications targeting the
        Networked Society


› A chance for developers to
      – Exposure and recognition – “getting through the successive
        rounds gives your app exposure and something impressive for you
        to talk about to users, contacts, press or investors.”
      – Contacts – “getting through to the final means you’ll get to meet
        people at senior levels in the telecoms world, a rare opportunity."
      – Win some money and smart phones


Ericsson Research | Ericsson Internal | 2011-10-05 | Page 12
     Apps for a Networked Society

          Connected devices Worldwide                                                                       Traffic
                                                                                                     Connected systems
                                                                                                                 Automotive
          Connected devices / connections                                                       transport, utilities, …
                                                                                                      Transport and logictics
   50                                                                                                       Utilities – smart grid
Billion                                                                                          Security – connected buildings
                                                                                                               Home appliances
   45
                                                                                                            Medical automation
                                                                                                             Remote healthcare
   40                                                                                              ATM, Point of sale, Vending
                                                                                                          Critical infrastructures
   35                                                                                                    Monitoring and control


   30

   25
                                                                                                    Connected
                                                                                                consumer electronics
   20

   15                                                                M2M
                                                                     Connected
   10                                                                Consumer
                                                                     Electronics                        eBook readers, Music
                                                                                                        players, DVD players,
     5                                                               Fixed phones / IP phones       Gaming devices, Cameras,
                                                                     Mobile phones                 Home appliences, In-vehicle
     0                                                                                                      entertainment etc.
          2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

      Ericsson Research | Ericsson Internal | 2011-10-05 | Page 13
ericsson application awards 2012

Theme
› apps for the networked society


€60,000 prize money
› Student and SME categories

Android app
› Use at least one ericsson labs api

Key partner:


  August 2011                                                  Feb 2012   Global         May 2012
   Launch                Stage 1-2                     Submission         Evaluation Prize Ceremony



Ericsson Research | Ericsson Internal | 2011-10-05 | Page 14
EAA 2012 – set up

                                                                                                                    Announce         Announce
                                               Winners                      Winners     Team            App
                                                                                                                   Semi-Finalist      Finalist
                                               Stage 1                      Stage 2   Registration   Submission
                                                                                                                     Teams            Teams
          Official
          Launch
          August                    STAGE 1                      STAGE 2
                                                                                                                                         Awards
                                                                                                                                        Ceremony
                                                         Main competition                                               Evaluation


        Jul         Aug           Sept            Oct           Nov            Dec         Jan         Feb        Mar          Apr      May

                     MAIN COMPETITION:
                     Start: August 2011
                     Deadline 1: Team registration - Feb 1, 2012
                     Deadline 2: Application submission – Feb 28, 2012
                     STAGES (Optional mini-challenges):
                     Stage 2: Submission Deadine - Dec 5, 2011
                     Details about the rules, deadlines, prizes etc visit
                     www.ericssonapplicationawards.com
                     http://www.facebook.com/Ericsson.Application.Awards
Ericsson Research | Ericsson Internal | 2011-10-05 | Page 15
technology for good – apps competition

› Second stage of EAA2012
  -- Technology for Good Apps Competition --

› we ask developers to come up with ideas and
  applications for a good cause.

›   Start: Nov 7
›   Submission deadline: Dec 5
›   Prizes: Sony Ericsson smart phones
›   Submission
      – User Scenario/Mock-Up ( 2-3 min video)




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 16
How to get started (1)
www.ericssonapplicationawards.co
  m




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 17
How to get started (2)


›     Register a user account.

›     Login.




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 18
How to get started (3)




›     Register your team.




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 19
How to get started (4)




›     Submit you idea/app.




    Questions:
    ericsson.application.awards@ericsson.com
Ericsson Research | Ericsson Internal | 2011-10-05 | Page 20
global evaluation
- evaluator profile




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 21
last year’s winners
› Student Category
      – JustBit from Italy
      – Demo video
        http://www.youtube.com/watch?v=9g1xYGmpDrQ&feature=youtu.be
      – An application addressing remote control of every product present in a
        kitchen and minimize food wasting
› Company Category
      – HipSnip from UK
      – Demo video, http://www.youtube.com/watch?v=m5QBVG3YH8s
      – An application addressing social commerce




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 22
                                 Ericsson Labs
                                 an initiative for open innovation




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 23
ericsson labs


Experimental
> Early technology trials


Open innovation
> Apis for new technologies


creativity
> New innovation by developers


50 bn connected devices
> m2m service enablers




                                                               Twitter: @Ericssonlabs

Ericsson Research | Ericsson Internal | 2011-10-05 | Page 24
ericsson labs APIs




            Maps & positioning                                  communication                security




             Web technologies                                  Media and graphics   User & network information




                                                               Machine learning           NFC & sensors
Ericsson Research | Ericsson Internal | 2011-10-05 | Page 25
ericsson labs – our apis




Ericsson Research | Ericsson Internal | 2011-10-05 | Page 26
Way forward




                                          > Ways into Ericsson

Ericsson Research | Ericsson Internal | 2011-10-05 | Page 27
A world of opportunities
In 180 countries we are innovating, developing and improving the lives of people,
business and society. We’re looking for the best and the brightest to join us. Some
say it’s a career, and some would say it’s a mission. We do know this – it’s an
opportunity.
Summer jobs & master thesis
600 summer jobs within various functions ranging from supply and R&D to
finance and HR
200 remunerated master thesis/ year.

R&D Technology Graduates
Now we’re strengthening our presence within R&D in Sweden and have more
than 300 job opportunities for both technology graduates and experienced
professionals. The recruitment is ongoing.

R&D Global Graduate Program
Through the Ericsson R&D Global Graduate Program we can offer you a
unique opportunity to become a leader in one of the most exciting parts of our
business – our research and development unit.
Find out more and apply at www.ericsson.com/careers
Ericsson Research | Ericsson Internal | 2011-10-05 | Page 28
Ericsson Research | Ericsson Internal | 2011-10-05 | Page 29

								
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