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College Football Picks Outline

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					College Football Picks Contest
Concept:
• Online event during 15 weeks of regular college football season.
• Business owners will have the opportunity to participate by sponsoring a week or weeks
during the regular college football season.
• Sponsors will pick their wins of approximately 50 College games each week.
• Readers will be able to sign up to play by entering an email address. They will then pick
winners for the week and be entered into a drawing for a chance to win a $100 Best Buy
Gift Card for the week as well as be entered into a drawing for a chance to win the grand
prize: $2500 Best Buy Gift Card.
• Event will drive traffic to site and produce additional sponsorship revenue.

Targets for Sponsorships:
• Best Buy for primary sponsor
• Business owners who are highly interested in college football.

Audience:
All College Football fans.

Implementation and Rollout:
• Utilize AdTools for product implementation
• Preset the game schedule for all locations to use
• Provide spreadsheet of games scheduled by week to allow ease of use for locations
• All instructions will be posted within AdTools and cnhionline.com
• Sales persons will need to take spreadsheet to participating sponsors to get picks for the
week and select their picks into the product interface within AdTools.
• Sponsor ads will be entered into AdTools interface.
• Promotional ads(web and print) and promotional widget will need to run before and
during contest to drive traffic to online event.

Sponsorship Opportunities:
• 728x90 banner
• Sponsored Text
• Print Ads

Suggested Pricing:
Primary Sponsor - $8000 to $10000 for the season

Local Sponsors
$2500 for the season
or
$200/ week

Option: Include sponsor name/logo in all promotional ads If business sponsors the entire
season.

				
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posted:7/21/2012
language:English
pages:1