Explained Pre-Optimization Report
1. Indexed Pages: This number is the approximate numbers of pages on that have been
stored in various Search Engines. The web crawler of
various search engines will visit the website periodically
and look for new content for its index. Generally, the
more pages your site has within the Search Engine
cache, the better. We need to work on indexing
additional pages in Google, Yahoo and Bing.
Recommendation: In order to list and index all of the
pages on search engines we will have to work from
scratch and create search engine sitemap and urllist.txt
for this site.
2. Domain Info: The domain age often helps to push
rankings of a site. Older domains are more recognized
by search engines as compared to newer domains and
this helps in the effectiveness of the SEO campaign.
Most experts agree that you should register your
domain for a long time, because search engines factor
domain “stability” when looking at your pages.
Recommendation: The domain is registered for 1 year and is set to expire almost in 9
months from now. So this is a positive aspect for the reliability of domain for search engines
that it’s registered since a long time but since it’s going to expire in a year so it’s a bit
negative impact as well. We suggest renewing the domain for multiple years so it will
benefit in search engine indexing further.
3. Metadata: Metadata tags allow you to tell the search engines what your web page is
about. Meta-data is information about a web page that is not part of the “core” content of
the page. It provides useful information regarding the page to various pieces of software (a
browser, search engine crawlers, etc.). From a structural perspective, meta-data is stored in
a different part of the web page’s HTML code than the usual web content that people see
Recommendation: You can better optimize them and create unique Title and Meta tags for
all the pages. We will optimize pages according to selected SEO package with finalize
4.Content Optimization: The content of a website play very vital role in getting high
ranking on the search engines, the content should be unique and keyword rich. Relevant
page content with a sufficient keyword density is an essential component of effective SEO.
Carefully written product titles and descriptions with careful attention paid to keyword
density can have an enormous effect on rankings in combination with the other factors.
Recommendation: You can highly recommend that a lot of new keyword targeted content
should be added on each page, so that we can re optimize your website with the new
unique keyword rich content to get better rankings.
5. Heading Summary: Similar to how newspapers and magazines use headings and sub-
headings to help readers, websites can use special tags in their HTML. These tags not only
help human readers read the content, they also help search engine spiders better
understand the content on a page and what is most important. It is generally a good idea to
use heading tags to help signal to the search engines, what the web page is about.
Recommendation: You will add h1, h2 heading with primary and secondary keyword if
applicable with design. If it required to changes in design or CSS we will do that as well.
6. Inner Page Analysis: We looked at a few other pages on your website to see how well
they are optimized. This sort of interior page analysis can reveal exciting opportunities for
you to target specific keywords or visitors. You can then create landing pages optimized
towards converting those visitors into customers.
Recommendation: The inner pages of the website are not that well optimized and Meta
data is not helpful from SEO Point of view.
7. Image ALT Tag: You looked at a few other pages on your website to see how well they
are optimized. This sort of interior page analysis can reveal exciting opportunities for you to
target specific keywords or visitors. You can then create landing pages optimized towards
converting those visitors into customers.
Recommendation: You need to add keyword targeted ALT text to all the images. We will
add Keyword-Rich Image alt tag.
8. Backlinks: Backlinks links that point to your website from other websites. It’s like a
popularity rating for your website. Since this factor is crucial to SEO, you should have a
strategy to improve the quantity and quality of backlinks.
Recommendation: You will need to build more number of links to the site for search
engine ranking effects
9. Textual Sitemap: A textual sitemap contains links to every page of your site, which
helps search engines in crawling every page of the site easily. It also helps users in easily
navigating to all the pages of your site.
Recommendation: You can recommend creating a Textual Sitemap for the website
10. Search Engine Sitemap: Search engine sitemap is an easy way for you to submit all
your URLs to the search engine’s index and get detailed reports about the visibility of your
pages on the search engines. With Search Engine Sitemap you can automatically keep the
search engines informed of all your web pages, and when you make changes to these pages
to help improve your coverage in the search engine’s crawl.
Recommendation: Better crawl coverage and fresher search results to help people find
more of your web pages. A smarter crawl because you can tell the search engines when a
page was last modified or how frequently a page changes.
11.Robots.txt: A text file present in the root directory of a site which is used to control
which pages are indexed by a robot. The Robots.txt file is used to define to the search
engines what web pages you want them to index and what pages you don’t. As a search
engine spider begins a crawl of your site, the Robots.txt file is the first place they look at
for, a fast and easy way of finding the web pages they need to crawl. Having a Robots.txt
implemented in your site also speeds up the process in which your website is crawled.
The above points are certainly a must, but one thing to remember especially with search
engine optimization is that continuous work is required to gain great results. by (Alok