ABCs of Making Money - Welcome to the ABCs of Making Money Page 1 of 3
How to use The ABCs book:
Welcome to the private page for
Read the ABCs of Making Money
Primerica Associates. and highlight both the 15 power
points of an ideal business and the
“third-party” endorsement of
Primerica as a business
Since first publishing The ABCs of Making Money in North opportunity (page 199
America we have had an overwhelmingly positive response
from Primerica Associates. This webpage is dedicated to 1. Set a recruitment goal of a
giving you tips that will help grow your referrals, your recruits minimum of one new recruit
and, ultimately, your PFS Legacy. If you have some ideas you per week.
would like to share with your PFS colleagues, please email us.
If you have pictures of the authors at any of the Hierarchy 2. Be a recruiting machine
meetings in Atlanta, please send them as well. If we use a everyone about this fantastic
photo of yours we will send you an autographed copy of the
book for free. The address is: firstname.lastname@example.org
3. The ABCs of Making Money
a great “door-opener.
future leaders with a
complementary copy. Use it
as a method of rewarding
people for providing referrals.
4. Consider every recruit as a
future RVP! Get a
commitment from them to
attend an opportunity
5. Make sure your contact
information is on the inside of
PFS Success Stories the book. A loose business
card can be misplaced or lost.
6. Encourage everyone in your
downline to use the book as a
Wendy DeFazio is a former hairdresser, with no powerful recruitment &
background in marketing. She has used The ABCs book business development tool.
to grow her business. In the last two months she has
bought 35 copies and makes sure that every copy results 7. Always keep a good supply of
in one new recruit. Recently, Wendy became the top books with you, so you don't
miss an opportunity to expand
recruiter in New York State. She is a recruiting machine your business.
and definitely a future RVP and SNSD. That will come;
she’s only been with Primerica for 3 months!!! Click Pictures For Larger Image!
Wendy DeFazio and children in
front of their brand new car.
As Hector LaMarque says, always have a sense of urgency. I didn’t use to, but now I do.
For the first while I was always ‘Kumbaya-ing’ my new recruits but now I don’t. I’m there
anytime they need me for anything; I’m extremely supportive but I’m not wiping their
noses anymore. If they want to be successful they have to have that same sense of
urgency or get left behind.
The Authors with Chris and
I take the ABCs book with me wherever I go because you never know when you’re going Elizabeth Koob at Bob & Rhonda
Graham’s recently event in
to meet someone and start a conversation. As soon as I have an opening about what I do Calgary, Canada.
for a living I show them the book. I flip right to page 200 and show them the Primerica
ABCs of Making Money - Welcome to the ABCs of Making Money Page 2 of 3
endorsement. It’s an extremely valuable tool to showcase our business. It’s so
impressive, that in this International Best Seller, our company is spotlighted as the best
business opportunity the authors could find. When I get further into it, and they can feel
my enthusiasm for it, I show them how the book is based around exactly the same
principles as our business. I show them page 104 about Whole life insurance and how
you should switch to Term insurance and invest the difference.
I still have my hair salon and the book has been a very powerful tool there. When the
women are in the chair drying their hair I give them a copy of the book and let them read
the first chapter. When they’ve finished, they all want to keep the book. I say “You can
keep it, but you HAVE to come to a meeting Tuesday night.”
The great thing about the book is that it makes people think outside the box. If you want The authors meet a group of fans
at the Ritz-Carlton in Atlanta during
success you have to be willing to make changes and the book shows you how and the convention.
supports you while you’re making those changes.
With my Directs I give them the book and tell them to read it thoroughly because to be
successful they have to understand all of the concepts and be able to relay them to other
people that they meet. Then, once a month, we get together for coffee and go over the
Attitude section because it’s so important, not only to growing your business but to who
you are as a person. If you’re holding on to your old Attitudes and habits you won’t be a
winner. You have to change your old habits for new winning ones and the book shows
you how to do that.
We go through the whole book and look at things like the Money Magnet’s section and I
tell them “Once you start making some money you can’t just take a vacation or treat
yourself to some new clothes. If you want to be successful you have to invest your money
either in your business or in quality investments.” I love that section. Denis having fun at a recent
FastStart signing. Alan doing the
real work in the background!
Right after a client has signed the FNA I say “You can see that we’ve been very thorough
and professional in taking care of you, you must have at least 6 friends that need the
same commitment and care. Please write their names out for me. Some people get a
little defensive at this point so I ask them “Was this process embarrassing? Was it
uncomfortable? Was it informative and helpful? Then why wouldn’t you want your friends
and family to benefit from it? Then they start writing and I just let them right until they’re
finished. I don’t look at them until they’re finished and even then I ask them for a couple
The whole thing is that I’m not at all afraid of being, as Hector says, uncomfortable
because it’s whatever it takes to get the job done.
The ABCs of Making Money has been a huge benefit to my business. I tell all the guys in
my shop to give a copy to anyone who’s in any way interested in our company. I say: “Go
through the 15 Points for the Ideal Business on page 199 of the book and point out how
each point relates to the Primerica business. We score a goal on each and every point.
Then point out the third party endorsement from the authors. It’s huge. , I use it to expand
my referral base. Most people get 8-10 referrals after closing a deal. I show my
customers the retail cost of the book then I say “If you give me 15 to 20 referrals, I’ll give
you a free copy of the book. And, if you know anyone who would be good at doing what I
do, that’s worth 2 referrals.” So, you get a load of good referrals for US $9.95.”
From other users:
As a Recruitment tool - "I gave a copy of The ABCs to a first timer at an opportunity
meeting last night, showed him page 200 and he signed an IBA on the spot!
- B.A., Philadelphia"
As a Referral tool - "I give a free copy of the ABCs to anyone who gives me 10 or more
- G.R., Chicago"
ABCs of Making Money - Welcome to the ABCs of Making Money Page 3 of 3
As a Reinforcement tool - "A guy came to my office and said he was going to switch from
the Term policy he had with me to a Universal Life policy, so I gave him a copy of The
ABCs and said ‘Read pages 104-105.’ He kept the book and the Term Life. It saved me
my customer. Thanks!
- E.A. New Jersey"
As a Relationship tool – “I received the book and just love it! So much of the content
really hits home. My spouse was trying to get comfortable with the new business and
after reading The ABCs book she feels so much more assured and committed to the
– G.N. Sacramento”
“Your book is fantastic! Everything is there: goals, planning, inspiration. It is very, very
good. I have read numerous books on these topics and I haven’t gotten nearly as much
out of them as I have from yours”
- Doug Neracher
“The book has outstanding money making advice and has helped our business grow
significantly over the last two weeks by using your 3rd party confirmation of our amazing
- Marc Amon
“Thank you for researching all those other companies and letting the entire world know
that Primerica is the perfect business!”
- Zoi Hollis
ABC's of Making Money | Dr. Denis Cauvier | Alan Services | VIP Coaching | Resources | Success Stories