Regional End of Year Report for by qQ6ww95


									                     End of Year Report for

                     South East

                     The South East covers a large area with a population of over 8 million. It
                     ranges from Milton Keynes and Banbury to the north, Kent to the east,
                     Southampton and the New Forest to the west and the Isle of Wight to the
                     south. It also covers the Channel Islands with an additional population of
                     around 160,000. Much of the South East is densely populated and is a
                     commuter belt for London but there are also large rural areas. The South
                     East is often perceived as affluent but there are areas of significant
                     deprivation which are easily, but should not be, overlooked. Travel around
                     the region can be very time consuming with significant congestion (the
                     M25 in particular!) and few useful cross region train links.

                     Our small regional team consists of:

                     Jill Steaton – Regional Manager, responsible for the team and team
                     objectives as a whole but with a particular focus on NHS Engagement.

                     Maria Sully – Regional Support Officer, responsible for the day to day
                     management of the office and the first port of call for all enquiries. She
                     also supports NHS Engagement and Volunteering events and activities
                     where appropriate.

                     Lucy Peacock – Volunteer Development Officer, responsible for delivering
                     the Volunteer Development Strategy in the region and for recruiting and
                     supporting a range of volunteers.

                     Daria Cybulska – Volunteer Development Support Officer. Only starting at
                     the end of November Daria supports Lucy on the volunteering work in the

                     Penny January, Fundraising Manager works on a variety of fundraising
                     activities in the region and has exceeded the 2010 income target of £145k
                     by £15k. Jenny Seymour, Fundraising Administrator supported this work
                     for the last 4 months of the year but is leaving in January.

                     We also have 3 volunteers currently working within the office. Ann Cox
                     supports general office and volunteering activity; Jacqui Smyth supports

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                     fundraising and Polly Morgan is a Volunteer Media Officer, supporting
                     NHS Engagement work and the Healthy Lifestyle agenda. For a number of
                     months earlier in the year Peter Matthews also supported regional

                     2010 has been busy, demanding and at sometimes stressful but overall
                     very successful. Individual Engagement plans have been developed with 8
                     out of 17 PCTs involving a range of different areas of diabetes care. We
                     have exceed recruitment and training targets for all types of volunteers
                     and have started focusing more on supporting to ensure good quality.
                     More details on all our main areas of work can be found below.

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                     Section 1
                      NHS Engagement

                     1. Background
                     The South East covers two Strategic Health Authorities (SHAs) – South
                     East Coast and South Central – and 17 Primary Care Trusts (PCTs). The
                     PCTs includes three of the four largest in the country and many of the
                     others are of notable size. Staff capacity, the size of the region, a lack of
                     Diabetes Networks in some of the larger PCTs, and a continual change of
                     staff and structures in the NHS, makes it a challenge to actively engage
                     with all PCTs. However, over 2010 we have engaged - to at least a limited
                     extent - with all and have developed Individual Engagement Plans with 8
                     out of 17. Some projects have been more detailed and demanding of time
                     than others but all have helped us to develop more positive relationships
                     with local organisations and individuals. We see them as a useful and
                     successful tool.

                     Apart from developing Individual Engagement Plans we have continued to
                     have a presence on diabetes networks or similar groups. The Regional
                     Manager is a standing member of 7 networks. One further network has
                     disbanded during the year and another has started. Ongoing regular
                     communication with diabetes leads and managers continues, feeding in
                     comments and suggestions where appropriate, for example, on our
                     position on blood glucose monitoring for people with type 2 diabetes and
                     insulin pumps.

                     We also continue to engage with healthcare professionals from primary,
                     intermediate and secondary care, supporting requests for support where
                     appropriate and where capacity allows. We respond to requests for talks
                     to healthcare professionals – where we can promote diabetes and
                     Diabetes UK membership and activities – where possible.

                     There are two NHS Programme Managers in the region, one covering
                     each of the two SHAs. The Regional Manager meets and is in email
                     contact with both and works particularly close with the one covering South
                     Central SHA.

                     A challenge for the future will be effective engagement with the new GP
                     Consortia. The vast majority of these are not yet set up. However, there is
                     concern in a number of areas regarding the willingness of GPs to take on
                     commissioning and their knowledge, understanding, and sometimes
                     interest, in the complexities of commissioning an effective diabetes
                     service. We will need to make sure that Diabetes UK South East is
                     positioned prominently in the localities. In some cases this may mean

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                     working to more local NHS agendas in order to show our support and
                     commitment and to enable us that important ‘foot through the door’.

                     2. Our achievements
                     Work in PCTs and across the region is varied and the needs are different
                     at different times. Where Diabetes Networks or similar groups are in place
                     in can make it easier to engage with the key players in the diabetes field –
                     from primary, intermediate and secondary care as well as commissioners
                     and managers of services. The good networks also involve effective user
                     representation and actively seek the input of service users. Continued
                     involvement in the networks has allowed us to keep abreast of changes in
                     the NHS locally and to promote ourselves as an organisation to support
                     the changes. We are in a better position to work with the new emerging
                     GP consortia where we have this engagement with networks.

                     At the end of 2010 we have developed and worked on 7 individual
                     engagement plans. These have covered the areas of: Early Identification
                     (2); Strategic Planning (2); Prisons; Care Homes; & Care Planning. A
                     further 2 plans were progressing but have reverted to ‘stage 1’ due to
                     change of priorities and/or staff in the PCTs concerned. There is still hope
                     that these will be developed further in 2011. More details regarding some
                     of this work can be found in the case study section below.

                     One PCT has started a new Network/group and although the Regional
                     Manager has yet to be invited to join the group as a standing member, she
                     has attended a meeting to discuss how we can work together and is in
                     email contact. This group is Chaired/run by the GP consortia so contacts
                     will be valuable going forward.

                     The Regional Manager was on the board of a South Central SHA wide
                     Children and Young People’s Diabetes Project. This group looked at the
                     ideal care pathways for children and young people. It involved a number of
                     meetings with paediatric teams and professionals, a user survey and focus
                     groups of young people and parents. The results of this work are being
                     circulated to all paediatric teams to help them in future service planning.

                     The Regional Manager is also an active member of the South Central
                     North Paediatric Network and the more local paediatric network in Milton

                     The two Strategic Health Authorities have not been easy to engage with
                     for a number of years. However, this year meetings were held with the
                     Clinical Lead for diabetes for South Central SHA. Although the SHA will be
                     disappearing the clinical lead is eager to support development in the short
                     term and has also attended meetings in various South Central PCTs to
                     support the changes and developments.

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                     3. Case studies

                     Berkshire West:
                     Area of care highlighted: Residential Settings

                     Towards the end of 2009 Diabetes UK South East and the Berkshire West
                     Diabetes Network, perceiving there to be an issue regarding diabetes care
                     in care and residential homes, undertook a short survey with homes
                     regarding training needs. Following this a one day training event was
                     developed and held. In 2010 both organisations very much wanted to
                     build on this work and to do something rather more in depth and an NHS
                     Engagement plan was developed. Most of the work focused around the
                     autumn and included:
                            A lunchtime meeting with seven care home managers to discuss
                            the issues they face in terms of diabetes. These ranged from GP
                            support; access to various specialists; training needs for trained
                            and untrained staff; the need for chefs/cooks to have training on
                            dietary advice; and the difficulty of transporting residents to
                            A mailing to all GPs informing them about the project, asking them
                            to ensure that all residents of care homes received all aspects of
                            the annual review, and asking them to make contact with their
                            homes to see whether they can support them better.
                            A one day training event for trained and untrained staff based on
                            the needs ascertained from previous training evaluations, input
                            from the care home managers meeting and also from a healthcare
                            professional meeting. 42 delegates attended with the majority
                            scoring all aspects of the day as good or above.
                            Mailing to all homes of a ‘resource’ pack, including Diabetes for
                            Beginners for Type 2, and a number of our free leaflets. We hope
                            the pack can be used by staff and residents as appropriate.
                            Diabetes UK’s ‘Good clinical practice guidelines for care home
                            residents with diabetes’ has been promoted and positive case
                            studies from the area were used in national press releases on
                            World Diabetes Day which focused on diabetes in care homes.
                     In 2011 we hope to put on a training session for cooks, responding to the
                     need highlighted through this work.
                     This work has reached 146 care and residential homes, a proportion of
                     which have accessed the more detailed training events. Evaluations and
                     comments have shown that the need for support to care homes is clear
                     and that our joint project has gone some way to improve the situation.

                     NHS Surrey
                     Area of care highlighted: Awareness of and Early identification of Type 2

                     The Quality and Outwork Framework (QOF) data for 2008/09 indicated
                     that 4.2% of the population in Surrey over the age of 17 was diagnosed

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                     with diabetes. This compares with a figure of 5.9% for this age group who
                     are estimated to have diabetes. NHS Surrey and Diabetes UK South East,
                     whilst recognising that there are many issues and complexities involved in
                     finding the undiagnosed, felt that a plan could be developed to try and
                     reduce the gap. Surrey is one of the largest PCTs in the country so
                     although we wanted to raise awareness across the patch we realised a
                     more targeted approach may also be needed. It was agreed that we would
                     do some more focused work in Staines and Woking where there are
                     significantly higher numbers of Asian people, known to be at higher risk of
                     type 2 diabetes. Most work was focused between May and July. Project
                     activities included:
                             Mailing of Measure up poster and leaflets to all pharmacies and GP
                             practices in Surrey. Initiative also highlighted to GPs in Surrey PCT
                             Newsletters and website.
                             ‘Super’ roadshow in Staines, promoted to local healthcare services,
                             community centres, supermarkets and libraries. 244 risk
                             assessments were undertaken, with 60% referred to their GP for
                             further tests.
                             Three risk assessments events in Surrey pharmacies.37 risk
                             assessments were undertaken, with over 50% referred to their GP.
                             Two Woking based risk assessment events, one in the Sha Jahan
                             Mosque and one in the Maybury Community Centre. 38 and 45 risk
                             assessments were undertaken with 71% and 47% referred
                             At all risk assessment events a number of leaflets promoting the
                             risk factors and symptoms were distributed and supportive
                             conversations were also held with many people already living with
                             Towards the end of the year press releases were sent out by our
                             Volunteer Media Officer highlighting the successes of the project.
                     The later QOF figures have not yet been released and the diabetes lead in
                     NHS Surrey has now moved on but we hope to see some reduction in the
                     gap between diagnosed and estimated prevalence when new figures
                     come out. Either way a significant number of people were reached and
                     made aware of the risk factors and symptoms of diabetes.

                     NHS Oxfordshire
                     Area of care highlighted: Strategic Planning.

                     NHS Oxfordshire has not had a Diabetes Network (or any similar group)
                     for a significant period. When the Regional Manager, Jill, joined Diabetes
                     UK in 2004 there was an active network covering the then 5 separate
                     PCTs. However, once the PCTs merged and staff reduced the network
                     petered out. A number of concerns regarding this were raised to Jill and
                     the PCT but the PCT did not reinstate. Jill continued to advocate for a
                     network and in a meeting in December 2009, the diabetes lead at the
                     PCT, while not wholly convinced, requested that Jill write a report on the
                     benefits of networks. This report, including input from the NHS Diabetes

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                     Programme Manager, was competed in early February. In March the PCT
                     made the decision that they would set up a Quality Improvement Group
                     (similar to a network) and tasked an identified employee to meet with all
                     the key players in primary, secondary and intermediate care, as well as
                     managers of services, Diabetes UK and NHS Diabetes, to work out a plan
                     for introduction and the best way forward. They were also tasked with
                     finding external funding for the group. Although the work took considerable
                     time the new group has been formed and will hold their first meeting in
                     January. Jill will be a part of the group.

                     4. Our plans for the future

                     NHS engagement plans have worked well with a number of PCTs and are
                     certainly something to continue to develop where possible – both with
                     PCTs and with the new emerging organisations as appropriate. However,
                     it is impossible with present capacity to work with all PCTs so we will move
                     to look at ones we have engaged with less in 2010. Our plans include:

                           Working on engagement plans with PCTs or other NHS
                            organisations where possible. Anticipate 4-6 plans.
                           Where there is little or no engagement with PCTs we will develop a
                            Plan of Action to promote Diabetes UK locally. These are likely to
                            be on Prevention/At Risk (Healthy Lifestyle) as this is an area that
                            as an organisation we have valuable and good experience in and
                            is one that can be promoted widely in an area. Informal feedback
                            from healthcare professionals and managers is that they would
                            like to see us do more of this kind of work. We will ensure that
                            GPs, NHS organisations, and local media are all informed of the
                            project and activities. We anticipate 1-3 plans. Being seen to work
                            positively and constructively in an area should help us to be better
                            placed to be invited to support and engage with the new emerging
                           As GP Consortia are formed we will introduce ourselves and ensure
                            that diabetes and Diabetes UK are considered. How this is done –
                            and when – will depend on the situation locally.
                           We will continue to work with NHS Diabetes Programme Managers
                            where appropriate to promote better diabetes service
                           Later in the year we will consider holding one or two stakeholder
                            type events to bring new organisations together with diabetes
                            healthcare professionals.
                           Where appropriate we will engage with Councils, schools, MPs etc
                            to promote good diabetes services and ensure appropriate

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                     Section 2

                     1. Background
                     The objectives set for Volunteer Development for 2010 appeared
                     challenging. In addition to continuing to provide volunteer support and
                     development, the Volunteer Development Officer was given the task to
                     staff 14 Roadshows. This meant recruiting and training new event
                     volunteers and ensuring effective communication with our existing network
                     of volunteers in the region. As a result of budgetary constraints, in March a
                     decision was made to cancel half of the Roadshow programme – this still
                     left us with seven.

                     We set a target to recruit 10 Event Volunteers and seven Speaker
                     Volunteers in the year. Support was given to our existing Voluntary
                     Groups by planning to work with at least four groups to help raise their
                     profile locally either by organising public meetings or holding a re-launch

                     Throughout the year, groups have expressed their concerns at the
                     difficulty in finding new volunteers and attracting supporters to their regular
                     meetings. Unfortunately several decided to complete their programme of
                     events and will be closing at the end of the year or at their AGM early next
                     year. However we have worked with the Hastings Voluntary Group this
                     year to organise our first public meeting on a Saturday to raise their profile
                     and recruit new officials to the committee. We will be working to launch
                     three new groups in specified locations in 2011. The needs of others
                     should be addressed through the ongoing work of the Volunteer
                     Development Forum and through the delivery of the volunteer strategy. In
                     April, the Diabetes UK Strategy for Volunteering 2010 – 2014 was
                     approved by the Board of Trustees and delivery of the Strategy was part of
                     our plans for the rest of the year. This meant the Volunteer Development
                     Officer had to attend additional meetings and feed into areas of work as
                     facilitated at the Volunteer Development Forum. By quarter four,
                     Volunteer Development Officers were given an area of development to
                     focus on - the South East officer is on the working group looking at
                     voluntary groups.

                     2010 was also the first year to introduce Regional Volunteer Conferences.
                     The South East office teamed up with the London region to hold a joint
                     Conference in October. The conference programme was designed to
                     showcase volunteering with Diabetes UK and to inspire and recruit new

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                     To help achieve organisational objectives it is vital that the region
                     continues to give excellent customer service to our existing volunteers.
                     This will result in a confident and active volunteer base in the region.

                     2. Our achievements
                           Eight successful Roadshows, including one Super Roadshow and one
                           resulting from a commissioned service for NHS Oxfordshire.
                           49 Event Volunteers recruited to support delivery.
                           One Voluntary Group launch. Eight Voluntary Groups talks delivered at
                           meetings. Four regional workshops delivered (three ‘What Care to
                           Expect’ and one ‘Put Fun into Fundraising’ delivered by appropriate
                           regional staff).
                           Three Event Volunteer workshops held, two in Epsom and one in
                           Fareham. 11 Event Volunteers attended the workshops. In addition nine
                           new volunteers have been recruited using the Distance Learning Briefing
                           tools. Target exceeded.
                           Three Speaker volunteer workshops held, a total 14 volunteers attended.
                           Materials delivered to five new volunteers on a one to one basis. Target
                           Delivery of one Service User Representative Network Day, attended by
                           eight volunteers, and the first Community Champion training day in the
                           South East, attended by two new volunteers.
                           Recruited and inducted two new office Volunteers. One recruited to
                           support the Fundraising team and one new role of Volunteer Media
                           Officer to support Healthy Lifestyle activity in the South East.
                           Delivery of the first joint Regional Conference in October.

                     3. Case studies
                     SEAHAWKs Education Day
                     The SEAHAWKs Voluntary Group supports families, children and
                     teenagers with diabetes in Portsmouth and surrounding areas. The group
                     has been active for over six years and has provided support to many
                     families living with diabetes. In 2009 the group contacted the South East
                     office to let them know that they are finding it hard to find committed
                     volunteers to join the committee and the group might close. We provided
                     support and ideas by email and suggested to meet with the existing
                     supporters in the New Year to discuss the future of the group. In January
                     the group invited us to join an event they had planned.
                     In March the group hosted a fantastic education day where parents and
                     children were able to learn more about living with diabetes. The event
                     was launched by the local Paediatric Consultant and the day was
                     supported by the team of specialists. The morning consisted of
                     educational workshops on carbohydrate counting, injection sites,
                     emotions, hypo’s and corrective dose/sick day rules. In the afternoon
                     children attended Circus Skills which allowed parents to receive talks from
                     organisations that offer support to people living with diabetes.

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                     The event closed with a talk on Diabetes UK and the support we provide
                     to people living with diabetes, including the promotion of local activities
                     provided by SEAHAWKs. Chair of SEAHAWKS, Monique Cobbold, gave
                     a heart-felt recollection on how the voluntary group helped their family
                     when their son, Joe, was diagnosed with diabetes.

                     Carla Porter, Committee Member with SEAHAWKs, said: “We hope that
                     everyone found it valuable and that more families join in with our activities
                     for this year. The group offers people an opportunity to be among people
                     who understand.”

                     Speaker Scheme – Alex Marshall
                     Alex had no previous knowledge of diabetes or connection with Diabetes
                     UK before he saw our advert for the Speaker role on the Do-it website.
                     The role inspired him to get involved and he contacted the South East
                     office to find out if the role suited his needs and requirements as a
                     potential new volunteer. Alex then applied to the scheme and attended
                     our July workshop.

                     Since attending training Alex has delivered three talks in the community to
                     different groups, helping to raise awareness of diabetes to over 70 adults.
                     After his inaugural talk Alex recognised the need for additional support in
                     answering questions and we contacted one of our more experienced
                     volunteers in the area who is currently a ‘buddy’ to Alex in his role.

                     Please note; we know that at least 11 talks have been delivered by six of
                     our new speaker volunteers.

                     Volunteer Media Officer
                     The region recognised the need for additional support to help promote our
                     regional Healthy Lifestyle Campaign through local media. To help address
                     the need, we put together a role description for a volunteer who can work
                     with the team to ensure Diabetes UK key messages are presented
                     coherently and work to build relationships with local media to maximise the
                     potential media coverage for the organisation.

                     We initially advertised the role on our website and using free internet sites
                     that promote volunteer opportunities. Unfortunately we were not able to
                     recruit from the first two rounds of applicants. We adapted the role slightly
                     and decided to pay for advertising space in the Guardian with the aim to
                     attract better skilled applicants. We had an overwhelming response to the
                     advert and received 15 applicants; five of these were invited to Diabetes
                     UK for an interview.

                     Resulting from this area of work, we now have two Volunteer Media
                     Officers working to support the South East and the London regions,
                     volunteering over 18 hours a week.

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                     4. Our plans for the future
                     To ensure the implementation of the volunteer strategy the South East
                     office was allocated the budget to recruit a new Volunteer Development
                     Support Officer to support our activity in the region. This role has been
                     recruited and the staff member is currently being inducted.

                     Our plans for the future reflect the need to develop our communications
                     with the existing volunteer base and to work with an ‘army’ of dedicated,
                     fully trained and supported volunteers to help us achieve organisational
                     objectives and improve the lives of people living with diabetes.

                     Areas of work planned for 2011 are:
                           Three Voluntary Group launches
                           Three working lunches for committee members of existing voluntary
                           groups. This will help us to communicate the volunteering strategy,
                           review current group activities, address NHS influencing and share
                           good practice.
                           One Community Champion training workshop in Slough
                           One Speaker Scheme Networking Day
                           Two Speaker Scheme training workshops
                           Develop role and recruit and pilot two ‘super’ Healthy Lifestyle
                           Volunteers in the region
                           Two NHS influencers networking day
                           Deliver at least one regional conference type event
                           Deliver two Diabetes Risk Score training events
                           Staff five Roadshows

                     Section 3

                     1. Background
                     Fundraising was established in the region at the beginning of 2006, and
                     has 345,000 people with diabetes and an estimated 100,000 undiagnosed.
                     We have 30,000 supporting members and approximately 47 voluntary

                     There is a small number of very active fundraising voluntary groups, who
                     regularly raise £30,000+ per year. Not all voluntary groups are interested
                     in fundraising and there is resistance to visits from the Regional
                     Fundraising Manager. It remains a challenge to increase income in this
                     area, although those groups who do fundraise are to be congratulated on
                     maintaining their level of support in difficult times.

                     The Great South Run in Portsmouth is the major income generator for the
                     region and has grown both in participants and income year on year.

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                     Community fundraising in which individuals or groups undertake a wide
                     variety of fundraising events for Diabetes UK contributes 20% of the
                     region’s income. Regional fundraising is ideally placed to manage the
                     stewardship of these individual or small group relationships, and offers a
                     portfolio of different events to appeal to all age groups and interests. This
                     helps overcome ‘event fatigue’, maintain a longer term relationship with
                     our supporters and identify new opportunities.

                     In Memoriam donations make up 15% of income and remains constant
                     with many donors choosing to make donations to the region, rather than
                     central office.

                     The Adopt a Project scheme continues to have strong support and
                     generates 12% of income. Research projects are the most popular area
                     for donations.

                     For most of 2010 there was no Fundraising Administrator in the region due
                     to budget cuts at the end of 2009, with that post being covered by the
                     Fundraising Manager. A new Part Time Administrator was appointed in
                     early September but resigned during the probationary period. The post
                     will be re-advertised in early 2011.

                     2. Our achievements
                     The 2010 income target of £145k was reached and exceeded by
                     approximately £15k. Approximate total income since 2006 is £956,724.

                     Despite lack of resources, both staff and budgets, we sought new
                     opportunities with events that were ‘piggy backed’ in order to reduce our
                     exposure to risk and limit the need for administration tasks. We also
                     recruited two volunteers to help with fundraising administration work.

                     90 runners were recruited and 27 own place runners were recruited for the
                     Great South Run. Income was exceeded by £5k for the event overall.

                     Building on the success of last year, two golf days were held in the region,
                     and our first ever Zip Slide Challenge took place in Milton Keynes.

                     The fundraising team continued to support regional activities during the
                     year including the joint London South East Volunteering Conference,
                     Canterbury Roadshow, New Forest Roadshow and the Care Home
                     Training Event.

                     Close working is maintained between the Regional Manager, Regional
                     Support Officer and Volunteer Development Officer to identify and
                     maximise fundraising opportunities.

                     3. Case studies
                     Mayor of Reading

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                     A donation of £5,400 was made by the Mayor of Reading, Cllr Fred Pugh
                     following a year of support during his term of office. Ably support by Mrs
                     Pugh (Jean) the couple engaged in a relentless round of fundraising
                     activities throughout the year, culminating in the St George’s Day Ball held
                     at the newly opened Hilton Hotel in Reading.

                     Fred and Jean’s daughter, Katherine, has also volunteered at Diabetes UK
                     children’s holidays, and as a family were very grateful for the support they
                     received when Katherine was diagnosed with type 1 in her teens.

                     Fred and Jean also supported Sue Ryder Care Nettlebed Hospice, raising
                     £10,800 for the two charities. A cheque presentation was made to
                     Diabetes UK and Sue Ryder Care.

                     The Great South Run and Team Joe
                     2010 was our most successful at the Great South Run, raising in excess of
                     £30k. Breaking with tradition, the sun shone brightly on all our runners on
                     the day which made a change from the usual howling wind and rain!

                     Our top fundraisers were Team Joe, raising an incredible £3,871. The
                     team, who consisted of Kate Buckley, Alan Buckley, Neil Letchford, Maria
                     Hellyer, Mike Hellyer, Graeme Sandell, Ben Owens and Mike Kean, all ran
                     for two year old Joe Buckley who was diagnosed with Type 1 diabetes in
                     October 2009.

                     4. Our plans for the future
                     Regional fundraising activities will relate to Diabetes UK’s five year
                     priorities by offering a portfolio of events to appeal to different potential
                     fundraising supporters, and provide a focus to fund raise. Fundraising
                     activities will be communicated to other regions in order to cross-promote
                     events and, where practical, we will combine events across regions and
                     maximise publicity and marketing within the budget.

                     The target for 2011 is £170k and during the year we will celebrate raising
                     £1m since the launch of the regional office.

                     As the Great South Run is now a mature event, we need to look at
                     developing other running events in the region, e.g. Brighton Marathon,
                     which is now in its third year.

                     Six new events will be offered in 2011: two bike rides, an abseil and a
                     male voice choir concert. During Diabetes Week a regional walk, and our
                     first open water swim, will provide a fundraising focus for our supporters.

                     Working in close collaboration with the Legacy Manager, an event is
                     planned for 2011 for prospective high net worth individuals and major
                     donors in the region. Legacy giving will also be included in all fundraising
                     packs and promoted extensively at all regional events.

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                     Section 4
                      Healthy lifestyle

                     1. Background
                     Healthy Lifestyle covers two aspects – promoting a healthy lifestyle to
                     prevent the onset of type 2 diabetes, and promoting a healthy lifestyle to
                     those people living with diabetes to prevent or reduce diabetic
                     complications. Although our original plans for 2010 outlined some activities
                     in this area, due to the removal of the budget these activities had to be
                     seriously curtailed. However, a number of activities under our NHS
                     Engagement work involve the healthy lifestyle agenda and we have
                     encouraged our voluntary groups and other volunteers to promote this
                     area, indeed most Speaker volunteer talks will emphasise the importance
                     of a healthy lifestyle.

                     2. Our achievements
                     The main activities in this area have been:
                          Awareness / Early identification of type 2 diabetes projects were
                          undertaken with both NHS Surrey and NHS Milton Keynes. These
                          projects have included promotion of Measure up, risk assessment
                          events and promotion of healthy lifestyle to prevent type 2 diabetes,
                          Our Volunteer Media Officer has written a number of press releases
                          related to healthy lifestyle (see case studies)
                          Information/awareness stall at The Ashley Centre during Diabetes
                          Individual support and advice given to healthcare professionals –
                          pharmacists, practice nurses, diabetes specialist nurses – wanting
                          to promote ‘healthy lifestyle’ over Diabetes Week &/or World
                          Diabetes Day.
                          Eight roadshows – seven HBOS funded & one in Banbury funded
                          by NHS Oxfordshire.

                     3. Case studies

                     ‘Christmas’ press releases
                     During December, Polly Morgan, our Volunteer Media Officer, has written
                     a number of press releases aimed at promoting a healthy lifestyle to
                     people with diabetes. The focus has been around enjoying the festivities –
                     ‘everything in moderation’ - but at the same time remembering to consider
                     diet and physical activities to ensure that they remain healthy and prevent
                     the complications of diabetes. Polly sourced quotes from people with
                     diabetes in the various counties as well as a Diabetes UK Care Advisor.

       Diabetes UK
        South East                                                                            15
End of Year Report
                     We know that press in Berkshire and the BBC Hampshire website took up
                     the story and are waiting to hear about others.

                     The Diabetes UK Roadshow travelled to eight different locations in the
                     South East region – Staines (Surrey), Canterbury (Kent), Chatham
                     (Medway), Brighton, Hastings (East Sussex), Newport (Isle of Wight),
                     Banbury (Oxfordshire), Winchester (Hampshire) and the New Forest
                     Show. Most were two days long except the New Forest where staff and
                     volunteers baked under the sun for three very long days. Some locations
                     were more successful than others for a variety of reasons but all enabled
                     Diabetes UK to promote the need for a healthy lifestyle to prevent the risk
                     of type 2 diabetes. A variety of lay and healthcare professional volunteers
                     supported the roadshows, showing their commitment to both Diabetes UK
                     and the important messages that the roadshows promote.

                     World Diabetes Day
                     To mark World Diabetes Day the South East office supported a student at
                     Medway School of Pharmacy, Vikesh Kakad, to develop and deliver an
                     awareness event for students and staff at Medway Universities on
                     Wednesday 17 November. Vikesh worked with the Volunteer
                     Development Officer to develop a programme for the day. We were also
                     able to put Vikesh in touch with healthcare professionals from the local
                     diabetes team and NHS Medway. Local organisations worked together to
                     raise awareness of prevention and early identification through the
                     promotion of healthy lifestyles and the risk factor associated with Type 2
                     diabetes. Consultations were provided by Diabetes Specialist Nurses and
                     Dieticians. The Diabetes Risk Score was also delivered at the event.

                     The conference was supported by our Research Team who delivered a
                     talk on our current projects and plans for the future, and the Volunteer
                     Development Officer who promoted the work of Diabetes UK and the
                     importance of volunteers in helping to support people living with diabetes.
                     Dr Buge Apampa, Clinical Pharmacy Lecturer with a speciality in Diabetes
                     at Medway School of Pharmacy, also gave a fascinating talk on “The
                     History of Diabetes”.

                     We hope that as well as raising awareness throughout the University that
                     the conference programme might inspire others to specialise in diabetes.
                     Volunteers from the local voluntary group also attended the conference.

                     4. Our plans for the future

                     During 2011 Healthy Lifestyle activity will include:
                           Development of 1-3 Awareness/Early Identification projects,
                           working with, or independently of, NHS organisations.
                           Media work promoting healthy lifestyle – both prevention of type 2
                           and prevention of complications.

       Diabetes UK
        South East                                                                           16
End of Year Report
                           Support to volunteers, voluntary groups and healthcare
                           professionals in setting up healthy lifestyle projects, particularly
                           around Diabetes Week and World Diabetes Day.
                           Recruitment of 2-3 ‘Healthy Lifestyle’ volunteers to develop and
                           promote healthy lifestyle in identified localities. The role is yet to be
                           fully developed but we anticipate it bringing together aspects of
                           both Speaker and Events volunteers and requiring the volunteer to
                           seek out and develop opportunities.
                           Delivery of roadshows

                     Overall 2010 has been busy but rewarding, demanding but successful.
                     The small team has met and even exceeded most of the targets and all
                     work has been delivered with passion and the desire to meet high
                     standards so that people with diabetes, and people at risk of diabetes, get
                     the services they deserve.

                     Through the activities described, we – and our volunteers - have reached
                     people across the region and worked constructively with NHS
                     organisations and individuals on a number of areas of diabetes care.
                     However, this is only part of our work. We have also helped numerous
                     individuals who call the office for support, information and advice. The
                     range of topics we get calls on is enormous, yet the team always responds
                     positively, giving information where we can or signposting to other
                     services as appropriate.

                     We look forward to achieving equally well in 2011.

       Diabetes UK
        South East                                                                               17
End of Year Report

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