2007-09-24 by zhangyun


September 24, 2007
Burnaby, B.C.

ATTENTION: Assignment Desks

                   MIDNIGHT TONIGHT**

      Midnight Openings at Best Buy For Halo 3 Launch
  Hundreds of dedicated fans line-up to be the first to purchase the
                third chapter of the Halo franchise

        Halo 3 is the highly anticipated third chapter of the revolutionary Halo franchise available
        exclusively for the Xbox 360™ video game and entertainment system and the biggest
        entertainment release of 2007.

        This highly sought after game will be available to the interactive entertainment community
        on Tuesday, September 25 and with 3 years since its predecessor was released, fans
        around the world can’t wait to pick up where Halo 2 left off with The Master Chief returning
        to Earth to finish the fight.

        In addition to opening early to offer its customers and “Halofanatics” the first possible
        chance to get their hands on the game, Best Buy will also be including an EXCLUSIVE
        camouflage headset, wall icon and t-shirt with its purchase in-store (limited quantities
        available). Those customers ordering online will receive a free $10 or $15 gift card with
        purchase (gift card value depending on game version purchased).

        Best Buy will offer Halo 3 to its customers for $69.99 for the regular edition, $79.99 for the
        collector’s edition with additional bonus content or for the die-hard Halo fans, $149.99 for
        the legendary edition with 4 discs of exclusive content along with a collectable case and a
        beautiful Spartan IV Mjolnir Helmet replica.

        An average of 1200 units will be available to customers at each Best Buy store for the
        launch however given the expected incredible demand for this trilogy, it is anticipate that
        some stores may sell out on launch day.

        Before 12 am, Tuesday, September 25, 2007

      19 Best Buy stores as listed below.
British Columbia                       Alberta

      Cambie (Vancouver)                     Edmonton South
      2220 Cambie St.                        South Edmonton Common
      (Cambie & 6th)                         (780) 431-6700
      (604) 638-4966

      Lansdowne (Richmond)                   Edmonton West
      Lansdowne Centre                       17539 Stony Plain Road NW
      700-5300 No.3 Rd.                      (780) 443-6700
      (604) 273-7335

      Coquitlam                              Northland (Calgary)
      1135 Pinetree Way                      5111 Northland Dr NW
      (604) 468-5500                         (403) 247-7175

                                             Sunridge (Calgary)
                                             500-3221 Sunridge Way NE
                                             (403) 717-1000

Manitoba                               Saskatchewan

      St. James (Winnipeg)                   Regina
      A-810 St. James Street                 2125 Prince of Wales Drive
      (204) 783-0976                         (306) 546-0100


      Bay & Dundas (Downtown                 Heartland (Mississauga)
      Toronto)                               1-6075 Mavis Road
      Toronto Eaton Centre                   (905) 361-8251
      (416) 642-8321

      Oakville                               Markham
      Bldg A-2500 Winston Park Drive         5000 Highway #7 East
      (905) 829-2034                         905-754-3025

      Downsview (North York)                 Sherway (Etobicoke)
      695 Wilson Avenue                      167 North Queen Street
      (416) 635-6574                         (647) 288-2300

      London                                 Windsor
      1080 Wellington Road South             4379 Walker Road
      (519) 686-2160                         (519) 967-2070

      Ottawa East                            Ottawa West (Nepean)
      380 Conventry Road                     1701 Merivale Road
      (613) 212-0333                         (613) 212-0146
Media Opportunities:

      Members of the media are invited to visit Best Buy stores listed above for:
      • Images/footage of potentially hundreds of Halo fans as they line up outside the store to
        be the first to buy this epic trilogy
      • Potential interview opportunities with enthusiastic fans before and after they purchase
        the game
      • Interviews with Best Buy representative on midnight opening and Halo 3 launch

For More Information, Please Contact:

      Heather Seabrook
      Best Buy
      (778) 999-1735

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