Introduction to Sports and Entertainment Marketing
South Forsyth High School --2011-2012
Instructor: Ms. Katie Pniewski E-mail: firstname.lastname@example.org
Room #: 239 Phone #: 770-781-2264 ext. 100239
Course Description: This course introduces the student to the major segments of the Sports and Entertainment
Industry and the social and economic impact it has on the local, state, national, and global economies. The products and
services offered to consumers and the impact of marketing on these products and services are also examined.
Units of Instruction: Georgia performance standards can be found at: https://www.georgiastandards.org/Standards
1. History of Sports and Entertainment 5. Sports Marketing Research
Marketing 6. Collegiate Sports Marketing
2. Functions of Sports and Entertainment 7. Professional Sports Marketing
Marketing 8. Public Image
3. Fantasy Football 9. Careers
4. Impact on Society
Learning Resources/Text: Sports and Entertainment Marketing; Thompson SouthWestern, 2005
With the emergence of technology as a tool for learning, South Forsyth High School will be utilizing various resources to assist with
instruction, including ANGEL, online textbooks, and interactive websites. In addition to these web based instructional tools, this
course will also have a classroom set of textbooks. Should you feel that your child would benefit from having a textbook at home in
addition to the classroom textbook, please contact your child’s teacher.
Major Projects: This is a project-based course. Specific project information including grading rubrics will be
provided at the time of assignment.
1. History of Sports and Entertainment Marketing 3. Fantasy Football Project
2. Sports or Entertainment Marketing Plan 4. Sales Project
Course Average = 50% (1st Sem. Course Work) + 50% (2nd Sem. Course Work)
1ST & 2ND Semester Course Work =75% Summative + 25% Formative
A = 90 – 100 B = 80 – 89 C = 70 – 79 Failing = Below 70
*Formative Assessments include, but are not limited to homework, class work, practice tests, rough drafts, and sections of projects/
research papers/presentations. Concept of formative assessment: http://pareonline.net/getvn.asp?v=8&n=9
*Summative Assessments include, but are not limited to unit tests, final projects, final essays, final research papers, and final
Classroom Expectations and Procedures: In addition to the SFHS rules stated in the student handbook, I
have the following expectations of all students in my class.
Be in your seat with your binder and journal when the bell rings. (Begin working on starter and/or word of the
At the end of each class: straighten work area, return supplies, stay in your seat until bell rings, and push in your
Show determination and quality work on every assignment.
Swearing and derogatory remarks have no place in the classroom and they will not be tolerated.
Adhere to SFHS cell phone and digital device policy.
PARTICIPATE. You should be prepared for class and ready to discuss the day’s topics. Sleeping in class is not
The dress code will be enforced. Hats may not be worn in the classroom.
You may leave the classroom only with teacher permission by submitting Pniewski points. You should have the
destination and time filled in your agenda before asking the teacher to sign.
Projects will be due on time, at the beginning of the period. As in the business world, late work will be accepted,
but a 10% penalty will be assessed for each day work is late. For example if a project is turned in 3 days late,
then a 30% deduction will be “charged” to your grade.
Show respect all times to yourself, your teacher, and your classmates. If we all practice courtesy,
consideration, and cooperation, we will have a classroom environment conducive to learning. Disruption of that
environment will result in detention or being asked to leave the classroom.
The following consequences are in place for when students violate classroom expectations:
1. Verbal Warning / Loss of Pniewski Points
2. Student Teacher Conference
3. Call to Parent/Alternate Assignments
5. Referral to an administrator
** The teacher has the authority to change the steps of accountability and discipline.
Absences and Tardies: It is difficult to support your learning when you are not present in class. Course subjects
can only be effectively learned when you are in class on a regular basis. However, I understand that illness and such can
keep you away from school. Unexcused absences and tardies will be handled in accordance with established SFHS
Availability for Extra Help: I am available for help Mondays-Thursdays at 7:30am. Students can schedule an
appointment for extra help at any of these times. If these times do not work for the student, we can schedule
Makeup Work: For daily regular assignments (other than projects), the student has five school days upon returning
to school to complete make-up work. I will not pursue you about your missed work nor will I remind you of what is due.
It is your responsibility to consult with a classmate to determine what you have missed and check the class folder for any
handouts. For assignments that must be made up at school, contact me to make an appointment before or after school
within 5 school days of your absence. After the period of time has expired for you to make up your work, any missing
work will be converted to a 0.
Pniewski Points: Each student will begin the year with 20 Pniewski Points. Pniewski points are needed to leave
class to use the bathroom. Pniewski Points can also be used for a variety of classroom rewards. Points can be earned for
classroom participation, DECA involvement, and superior classroom performance. Points can be lost for disruptive
classroom behavior. Each time you are late to class, sleep in class, take out your cell phone, or exhibit any other behavior
that disrupts the class room learning environment for yourself or others you will owe Ms. Pniewski 5 points. Teacher
holds the right to make final decisions on what constitutes disruptive behavior.
Bathroom Pass = 5 pts. Current Event Pass = 8 pts.
5 Pniewski Points = 1 Test/Major Project Point
Required Supplies: 1 one inch, hard cover, three-ring binder with 5 dividers labeled: Vocabulary, First Five, In-
Progress, Past Units, and Current Events, 1 composition notebook, your class’s required supply (see below), and pens.
Your binder and notebook will stay in the classroom most days.
Class Required Supplies: 1st period: 1 package of markers, 4th period: 1 package of construction paper, 5th period: 1
package of colored pencils or Clorox wipes, 6th period: at least 3 glue sticks, 7th period: package of markers.
DECA: All students are expected to join DECA, an international association for students interested in marketing. DECA
is co–curricular, meaning its mission is to enhance the education of marketing students and to provide opportunities to
apply the knowledge and skills learned in the classroom. Participation in DECA helps build self–esteem as well as
marketing competence through competitive events at the local, state, and international levels. Students will also develop
leadership skills and participate in community service projects. Dues are $20.00 and include local, state, and national
The four points of the DECA Diamond describe areas of activity and learning
that define a complete DECA program: Civic Consciousness, Leadership
Development, Social Intelligence, and Vocational Understanding.
*SFHS DECA is the Largest DECA chapter in the world!*
My Commitment to You: I pledge to do everything I can to help you get the most out of this class. Your
comments and suggestions are always welcome. Please feel free to let me know when you need extra help and how we
can work together to make this class applicable to your future. I sincerely look forward to working with you.
**The class instructor holds the right to change the syllabus at any time**
I have received Ms. Pniewski’s Sports & Entertainment Marketing Syllabus, and I understand and agree to the
Student signature: _____________________________________________ Date: ______________
Parent signature: _____________________________________________ Date: _______________
Parent/Guardian Name(s): ______________________________________________________________________________________
E-mail Address: ______________________________________________________________________________________________
Home Phone#: _____________________ Cell Phone#: ________________________Best time to reach me:_____________________
________I am interested in volunteering with classroom or DECA activities.
________I work in the marketing field and would consider talking to the class about my job or area of expertise. If yes, please specify
the type of work you do:
Return your signed syllabus on Monday, August 15, 2011.
The syllabus will be your first page in your marketing notebook.