Dominating your Niche Market
In the internet marketing game, if you don’t tell people that your
product is better than the next person’s and list all the reasons why,
you’ll end up losing out because your customer never had a chance to see
for themselves why your product was so good and the obvious choice when
compared to your competitor’s...
If you’re like me you don’t like to exaggerate, in fact, quite the
opposite, I prefer to understate things and let the facts and results
speak for themselves. In the internet marketing game however, if you
don’t tell people that your product is better than the next person’s and
list all the reasons why, you’ll end up losing out because your customer
never had a chance to see for themselves why your product was so good and
the obvious choice when compared to your competitor’s.
This means that, you guessed it, your product has to be the best on the
market or at least, beat your competitors in the major areas that appeal
to your target market. For example, Rapidforex is a leading foreign
currency trading course, arguably the best available anywhere. The course
teaches everything that any of the other Forex courses teach plus
additional unique techniques. The competitor’s products were a sounding
board to use the principle of exaggeration. That is, by knowing what was
on the market and aiming to beat competitors in every area, the product
had to match up to what was promoted! And it did.
Other Forex courses offer up to 30 page ebooks free and Rapidforex
created a free ebook several hundreds of pages long and better than most
that were costing a few hundred dollars. Instead of one strategy, they
include more than 30. nstead of a 5 to 10 part mini course, Rapdiforex
offers a 20 part eCourse. You get the drift. It may sound like I’m
writing a plug for Rapidforex and in a way, I am. The key here is that
this website is known to have had massive success and I just so happened
to find out the details about it.
They took what others were doing successfully and then did it on a bigger
scale. The principle here is if you do something that your competitor is
doing and improve it, you’ll often see an exponential increase in profits
as them. So, do your research and find out what others are doing in your
chosen market. By doing more than what they’ve done, you’ve got a huge
chance of success and most competitors won’t go that extra mile to outdo
what you’re offering the market so you’ll end up on top.