Search Engine Ranking – 5 Local SEO Strategies to Grow Your Business by digitalsynergy


									  Search Engine
 Ranking – 5 Local
 SEO Strategies to
Grow Your Business
1) Expand Your
 Keyword List
Your current business SEO
   strategy should already
  include a list of relevant
keywords. But in order to
 reap the benefits of local
   SEO, you need to add a
  few phrases to that list.
 Adding a reference to the
  city or town where your
 business is located makes
   these keywords locally
relevant and helps improve
   search engine ranking.
   For a coffee shop in
Albany, NY, your keywords
 might become, “Albany
 coffee shop” and “light
   fare in Albany, NY.”
2) Use Relevant
    Link Tex
   Don’t just add local
  keywords to your site
content; use them in your
      links as well.
     When you use local
  keywords as anchor text
   for your inbound page
links, you verify for search
engines that your business
  is operating in a specific
 As search engines crawl
  your site, they’ll “see”
where you are and include
that information as part of
  your page rank for the
    keywords you use.
3) Prominently
Display Contact
How will people find your
 business or contact you
  with questions if your
 company name, address
and phone number aren’t
   easy to find on your
    Avoid this problem by
   displaying all pertinent
 contact information on each
 page. Place this information
 where visitors can see it the
  moment they arrive and so
that it remains visible as they
    click around the site.
  Repeating your company
name and location within the
 content of your website can
   increase search engine
    ranking, especially for
      localized searches.
  4) Take
Advantage of
 Local business directories get your
business name and information “out
  there” on the Internet in places
  other than your website. Google
   Places, Facebook Places, Yelp,
 YellowPages, Yahoo Local and Bing
Local all let you list your business for
    free along with your contact
Some advantages of being listed:
• Building trust and credibility through
sites your customers are already using
• Increased brand visibility when
directory listings show up in local search
• Embedded maps show the exact
physical location of your business
• Interactive “check in” options
broadcast your business location to a
varied network of potential customers
Setting up a listing only takes
   a few minutes, and the
 benefits are well worth the
5) Be Visible
   Social media is like free
 advertising and can be a big
  part of your search engine
ranking strategy if you play it
Chances are that your customers are
   already active on Facebook or
 Twitter on a daily basis. Being able
 to find your business and interact
    with others who enjoy your
    products and services makes
customers feel that they are part of
       the brand experience.
Learn more about Internet
      Marketing at

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