Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out

GROW-Templates

VIEWS: 2 PAGES: 37

									                                                           58ffbba3-54aa-454b-8692-eb2317841788.xls




     USP Template - or What Makes YOU Special?
    How to develop, improve and use your USP for all your online marketing campaigns.


Your USP anwers this question:
"What makes you and your products and / or services special, even unique?"




Your USP …




  is your chance to put out into the world how you want to be seen.




  must appeal to someone and that someone can't be everyone!
  has to speak real benefits for your customers.




Here is an example of an USP:




Example of a marketing hook:




                                                                            Internet-Experts-Live.com
                                                                 58ffbba3-54aa-454b-8692-eb2317841788.xls




Example Metaphor
“Do you know how a doctor helps you solve your health issue?




10 Steps to develop and improve your USP:

1. What business are you in?
> ……………………………………….
> ……………………………………….

2. What is it that you really do well? Your products | services three biggest benefits.
> ……………………………………….
> ……………………………………….

3. What the three most important results your potential customers are looking for?
> ……………………………………….
> ……………………………………….
> ……………………………………….

4. What are the three most important reasons prospective customers should do business with providers like you
> ……………………………………….
> ……………………………………….
> ……………………………………….

5. What are three reasons prospects should do business with you rather than your competition?
> ……………………………………….
> ……………………………………….
> ……………………………………….

6. What are the main problems your target market is experiencing? How do they hurt?
> ……………………………………….
> ……………………………………….
> ……………………………………….

7. What is the unique solution you provide for this problem?
> ……………………………………….
> ……………………………………….


                                                                                  Internet-Experts-Live.com
                                                               58ffbba3-54aa-454b-8692-eb2317841788.xls


> ……………………………………….

8. Be specific and offer proof, e.g. We deliver your Pizza in under 30 minutes or you pay nothing.
> ……………………………………….
> ……………………………………….
> ……………………………………….

9. What are is the primary benefit or benefits your customers receive from working with you or from buying fro
> ……………………………………….
> ……………………………………….
> ……………………………………….




> ……………………………………….
> ……………………………………….
> ……………………………………….




                                                                                Internet-Experts-Live.com
                                                                   58ffbba3-54aa-454b-8692-eb2317841788.xls




      USP Template - or What Makes YOU Special?
     How to develop, improve and use your USP for all your online marketing campaigns.


Your USP anwers this question:
"What makes you and your products and / or services special, even unique?"

Your business cannot succeed if you are only using copycat marketing. You have to have a USP that
cuts through all the noise your competitors are making. Ideally your USP will establish you as not
only the best but also the 'only' chice in your market. Creating and building your USP is worth your
effort, time and money since it will make your job of marketing and selling your products and
services so much easier.

Your USP …
  is not only the starting point of your online marketing campaign, it is the where all marketing
begins. Any company and business has an image in the world, whether they put it out
deliberately or not.
  is your chance to put out into the world how you want to be seen.
  has to fill a gap, a need in the market. If there is no need for what you promise (with your
USP), obviously you then have no business.
  should be ‘unique’, it distinguishes and differentiates you, and your products and services
  must appeal to someone and that someone can't be everyone!
  ideally is a two or three sentence customers.
  has to speak real benefits for yourexplaining who you are and what your business does. Use it
to explain to a potential customer the benefits you can take to them. How their lives will be
improved by what you do, and why you are obviously the best choice to provide them with this
product or service.


Here is an example of an USP:
“At (company name) we view marketing in an entirely different way – we believe that you already have a
variety of true marketing assets -
What we really do is help you identify theses assets – optimize and leverage them to grow your business
exponentially – in three ways, not just one.”


Example of a marketing hook:




                                                                                    Internet-Experts-Live.com
                                                                   58ffbba3-54aa-454b-8692-eb2317841788.xls


“We provide catalyst and strategy to small and emerging businesses bringing them more clients and
more profits – more often.


Example Metaphor
“Do you know how a doctor helps you solve your health issue?
… We do the exact same thing for your business – we go in – assess the situation and work with you to
implement prescribed solutions.”


Here are some questions about your USP (Unique Selling Proposition), use the space and time
right now to fill in the blanks.

10 Steps to develop and improve your USP:

1. What business are you in?
> ……………………………………….
> ……………………………………….

2. What is it that you really do well? Your products | services three biggest benefits.
> ……………………………………….
> ……………………………………….

3. What the three most important results your potential customers are looking for?
> ……………………………………….
> ……………………………………….
> ……………………………………….

4. What are the three most important reasons prospective customers should do business with providers like you?
> ……………………………………….
> ……………………………………….
> ……………………………………….

5. What are three reasons prospects should do business with you rather than your competition?
> ……………………………………….
> ……………………………………….
> ……………………………………….

6. What are the main problems your target market is experiencing? How do they hurt?
> ……………………………………….
> ……………………………………….
> ……………………………………….

7. What is the unique solution you provide for this problem?
> ……………………………………….
> ……………………………………….


                                                                                    Internet-Experts-Live.com
                                                                 58ffbba3-54aa-454b-8692-eb2317841788.xls


> ……………………………………….

8. Be specific and offer proof, e.g. We deliver your Pizza in under 30 minutes or you pay nothing.
> ……………………………………….
> ……………………………………….
> ……………………………………….

9. What are is the primary benefit or benefits your customers receive from working with you or from buying from
> ……………………………………….
> ……………………………………….
> ……………………………………….
10. In less than 60 words write down your draft USP and cristallize this statement into one clear and
concise sentence. Include a memorable marketing hook that can be integrated in all your online
marketing campaigns.
> ……………………………………….
> ……………………………………….
> ……………………………………….


Remember this: Be bold when developing your USP, but make sure you can deliver. You have
to ‘walk your talk’. Otherwise it quickly becomes worthless. If you however continue to live up to
your promise, it will distinguish you from your competition - new customers will hear of you and
come to you, wanting to do business with you, wanting to buy from, etc. It was difficult in the
beginning for FedEx, to deliver on their overnight promise but they learned and found a formula that
allowed the company to consistently deliver on its promise.




                                                                                  Internet-Experts-Live.com
58ffbba3-54aa-454b-8692-eb2317841788.xls




                 Internet-Experts-Live.com
                                 58ffbba3-54aa-454b-8692-eb2317841788.xls




iness with providers like you?




                                                  Internet-Experts-Live.com
                                    58ffbba3-54aa-454b-8692-eb2317841788.xls




with you or from buying from you?




                                                     Internet-Experts-Live.com
                                                                Keyword Template
               How to Choose the Most Profitable Keywords for Your Online Marketing C

The process lined out below lets you modify your keyword lists according to various criteria until you arrive at a list of prof
competition. Just go through the steps outlined below and many aspects of your online marketing campaigns and your busi
do now. If you use this process consistently you will see your return on your investment increase again and again.



Step 0: USP
Explanation: Your USP is not only the starting point of your online marketing campaign, it is the where all marketing begin
in the world, whether they put it out deliberately or not. Your USP is your chance to put out into the world how you want to
the market. If there is no need for what you promise (with your USP), obviously you then have no business. It should be ‘un
and your products and services from your competition. Your individual USP has to speak real benefits for your customers (s
live.co.uk/members/resources/seo-plan/usp ).

Action: In two or three sentence explain who you are and what your business does. Use it to explain to a potential customer
lives will be improved by what you do, and why you are obviously the best choice to provide them with this product or serv
make sure you can deliver. Otherwise it quickly becomes worthless. If you continue to live up to your promise, it will distin
customers will hear of you and come to you, wanting to do business with you, wanting to buy from, etc.

Result: You now have a brainstormed list with dream keywords, keywords with the best profits and margins and keyword




USP:




                                                                                    
Step 1: Wish List
Explanation: This is your keyword starting point. Put search terms, keywords on this list that you would love to rank well f
for them would be very strong. Then think about your products and/or services, which ones are your best sellers, which one
After that calculate the keyword market value of the terms on your list (see: http://internet-experts-live.co.uk/members/the-g
whether the keywords that provide a high return on investment (ROI) for you also have a general keyword market value - o

Action: List your dream keywords plus your Best Profit / Margin Keywords and the Keyword Values for the keywords on t

Dream Keywords:


Keywords with best Business Profits and Margins:


Market Keyword Values:


Result: You now have a brainstormed list with dream keywords, keywords with the best profits and margins and keyword




Keywords:




                                                                                   
Step 2: Seed List
Explanation: Your Seed List combines your dreams and knowledge from your business with information from your Server
server logs you will see which keywords searchers have already used to find your website. You get your server logs from yo
Keywords will show you for which keywords Google is already ranking your website for. You can find the 'Headstart' keyw
live.co.uk/members/the-grow-steps/keywords/#HeadStart) with Google's Keyword Tool.

Server Log Keywords:


Headstart' Keywords:


Action: Take the keywords from your Wish List and re-order the list according to your keywords from your Server Logs and


Result: Your Seed List Keywords are now ordered according to your Wishlist criteria, as well as Server Log information and




Keywords:
                                                                                  
Step 3: Competition Analysis
Explanation: Here you take the keywords from your Seed List and see how strong the competition is for these keywords. Th
from the Seed List showing you for which keywords it will be quicker to achieve a Top Ten ranking in Google. To see how y
details as you want please see: 'Know Your Competition to Fast Track to the Top' in the SEO GROW Course (see http://intern
steps/competition). You will find a detailed step-by-step example on how to find all the strong and the weak spots of any of
hand you can re-order the keywords on your Competition List according to the order of your Seed List and the strength of t

Action: Take your Seed List Keywords and analyse the Google top ten competition for these keywords. Then re-order your
Keep in mind that it will be easier to outrank competitors for your 'Headstart' Keywords and that your business goals and ex
site should only be overwritten if competition clearly indicates a change of course.
Result: Your Keyword List is now ordered according to your business goals, how people are finding your site already, whic
Google for and how strong the competition is for the invidual keywords.



Keywords:




                                                                                  
Step 4: PPC (Pay-Per-Click) Test
Explanation: In Step 4 you take the keywords that you have ordered on your 'Competition List' and test them with a PPC (P
or Microsoft (see http://internet-experts-live.co.uk/members/the-grow-steps/long-tail-keywords/#Test). The results can show
what cost. Not every keyword will be profitable but when you use a number of keywords closely related to your business yo
only on one keyword. Test at least 5 to 10 keywords and if you have an e-commerce | retail business, than test a greater num
tracking software will show what keywords and keyword groups convert well.

Action: Take the Keywords from your Competition Analysis List and test them with Google Adwords pay-per-click campai

Result: Your PPC tests will provide you with a list of keywords that convert best and most profitably for your specific webs




Keywords:




                                                                                  
Step 5: Priority List
Explanation: In the last step, Step 5, you create a Priority List grouped / themed with your primary and secondary keyword
live.co.uk/members/the-grow-steps/long-tail-keywords/). Secondary Keywords consist off Long Tail, Related / Local Keywo
Action: Group your keywords into various highly related Keyword 'Themes' (see http://internet-experts-live.co.uk/members

Result: You now have different Keyword Themes that you can use to build your content, e.g. put together website pages, wr
you build one page after another according to your Keyword Themes you structure these themed pages into silo categories t
http://internet-experts-live.co.uk/members/the-grow-steps/silo-structure).




Keywords:
                Keyword Template
st Profitable Keywords for Your Online Marketing Campaigns in 5 Steps.

 r keyword lists according to various criteria until you arrive at a list of profitable keywords that also lift you above your
 elow and many aspects of your online marketing campaigns and your business profits will benefit from the work you
 will see your return on your investment increase again and again.




 oint of your online marketing campaign, it is the where all marketing begins. Any company and business has an image
  or not. Your USP is your chance to put out into the world how you want to be seen. This USP has to fill a gap, a need in
mise (with your USP), obviously you then have no business. It should be ‘unique’, it distinguishes and differentiates you,
 etition. Your individual USP has to speak real benefits for your customers (see: http://internet-experts-


u are and what your business does. Use it to explain to a potential customer the benefits you can take to them. How their
 you are obviously the best choice to provide them with this product or service. Be bold when developing your USP, but
becomes worthless. If you continue to live up to your promise, it will distinguish you from your competition - new
nting to do business with you, wanting to buy from, etc.

 ream keywords, keywords with the best profits and margins and keyword values.




                                    
 . Put search terms, keywords on this list that you would love to rank well for, even when you know that competition
  your products and/or services, which ones are your best sellers, which ones provide the highest profit margins etc.?
 the terms on your list (see: http://internet-experts-live.co.uk/members/the-grow-steps/keywords/#MarketValue). See
  on investment (ROI) for you also have a general keyword market value - or whether they differ.

t Profit / Margin Keywords and the Keyword Values for the keywords on that list.




ream keywords, keywords with the best profits and margins and keyword values.




                                  

ms and knowledge from your business with information from your Server Logs and your 'Headstart Keywords'. In your
rs have already used to find your website. You get your server logs from your web hosting company. The 'Headstart'
oogle is already ranking your website for. You can find the 'Headstart' keywords (see http://internet-experts-
HeadStart) with Google's Keyword Tool.




and re-order the list according to your keywords from your Server Logs and your 'Headstart' Keywords.


 d according to your Wishlist criteria, as well as Server Log information and 'Headstart' Keywords.
                                   

your Seed List and see how strong the competition is for these keywords. This will allow you to re-order you keywords
ords it will be quicker to achieve a Top Ten ranking in Google. To see how you can analyze the competition in as much
petition to Fast Track to the Top' in the SEO GROW Course (see http://internet-experts-live.co.uk/members/the-grow-
 by-step example on how to find all the strong and the weak spots of any of your competitors. With this information in
mpetition List according to the order of your Seed List and the strength of the competition for these keywords.

 se the Google top ten competition for these keywords. Then re-order your list according to your competition analysis.
mpetitors for your 'Headstart' Keywords and that your business goals and experience plus how people already find your
 arly indicates a change of course.
ding to your business goals, how people are finding your site already, which keywords your site already ranks on
 the invidual keywords.




                                   

at you have ordered on your 'Competition List' and test them with a PPC (Pay-per-Click) ad in Google Adwords, Yahoo!
k/members/the-grow-steps/long-tail-keywords/#Test). The results can show you which keywords convert well and at
but when you use a number of keywords closely related to your business you are more likely to succeed than if you bid
rds and if you have an e-commerce | retail business, than test a greater number of keywords. The Google Analytics
 keyword groups convert well.

 on Analysis List and test them with Google Adwords pay-per-click campaigns.

 st of keywords that convert best and most profitably for your specific website or blog.




                                   
Priority List grouped / themed with your primary and secondary keywords (see: http://internet-experts-
words/). Secondary Keywords consist off Long Tail, Related / Local Keywords and Synonyms.
y related Keyword 'Themes' (see http://internet-experts-live.co.uk/members/the-grow-steps/theming).

s that you can use to build your content, e.g. put together website pages, write blog posts and web 2.0 articles etc. When
ur Keyword Themes you structure these themed pages into silo categories to get the maximum SEO benefit (see
ow-steps/silo-structure).
                             Site Assessment for 'Search Engine Friendliness'
Search Engine Friendliness' basically means how easy is it for the search engines to find and index the pages of your
website or blog.


Assess your site for its search engine friendliness with this template. Check the different factors to see whether your site makes it easy for the seach engines to index the pages of
your site. Remember if the search engines can't read and index your site, you won't get much search engine ranking power, not a good listing, less traffic and subsequently less
sales.


                                         Your                                                                                                                             Follow-up
Search Engine Friendliness               Site                How to check                               Tool                     What to improve             By When        Done
                                         yes /
                                         no /
                                          not
                                         sure

                                                   Put 'site:yourdomain.com' in
Is my site indexed in Google,                      e.g. Google to see how many           Google -
Bing etc.?                                         pages Google shows.                   'site:yourdomain.com'
                                                   Check one-by-one whether
                                                   landing pages have been
Are all my landing pages                           indexed by putting the page
invisible to the search                            URL into the browser                  Firefox or Internet
engines?                                           window.                               Explorer
                                                   Check Google search results
Do my major pages have                             page or source code for 'Title        Source Code for Meta Tag
optimized Titles (Title Tags)?                     Tag'                                  'Title Tag'
Do my major pages have                             Check Google search results
Descriptions optimized for the                     page or source code for               Source Code for Meta Tag
readers Description Tags)?                         'Description Code'                    'Description'
Is my site navigation visible                      Check source code for
for the search engines?                            JavaScript e.g. 'menu.js'             Source Code for 'menu.js'
Do I show Flash animation on                       Check whether you have
my home page, landing                              'Intro' sequences other than          Firefox or Internet
pages?                                             video on your pages.                  Explorer
Does my site / blog use real     Can text be changed or does
text or is the text embedded     image need to be redesigned
into images?                     for text changes?             Page file
                                 Check Source Code for
Is my site using 'Frames'?       'Frames'                      Source Code for 'Frames'
Am I using my keywords           Check with Google Keyword     https://adwords.google.co
grouped into 'Themes' on my      Tool for 'relatedness' of     m/select/KeywordToolExte
pages?                           keywords.                     rnal
Do the HTML text links from
other pages on my site to
internal pages contain my        Check the pages Inbound       http://siteexplorer.search.
target keywords?                 links                         yahoo.com
Do I have links pointing to my   Check with Link Tools such    http://siteexplorer.search.
important pages?                 as Yahoo! Site Explorer       yahoo.com
Do my pages contain 200 or       Use Wordcount e.g. in MS
more words of HTML text?         Word                          Wordcount (MS Word)
Can my pages be reached
from the home page by
following HTML text links (not
pull-downs, login screens, or                                  Firefox or Internet
pop-up windows)?                 Check Homepage links          Explorer
                                                 Page Assessment - Positive Factors
With this worksheet you can assess your own page and the competition for a keyword you want to target. Start with the top ranking factor and work your way down to see how well your
competition has optimized their pages for that particular keyword. If your niche is really competitive, you might want to check with the additional ranking factors listed below.


                                                                            Competitor Competitor Competitor Competitor Competitor What to  By  Follow-up
Top 10 Search Engine Ranking Factors                          Your Page       Rank 1     Rank 2     Rank 3     Rank 4     Rank 5   improve When   Done

1. Keyword-Focused Anchor Text from External
Links,
2. External Link Popularity (quantity/quality of
external links),
3. Diversity of Link Sources (links from many
unique root domains),
4. Trustworthiness of the Domain Based on Link
Distance from Trusted Domains (e.g. TrustRank,
Domain mozTrust, etc.),
5. Keyword Use Anywhere in the Title Tag,
6. Existence of Substantive, Unique Content on the
Page,


7. Page-Specific TrustRank (whether the individual
page has earned links from trusted sources),

8. Keyword Use as the First Word(s) of the Title
Tag,
9. Iterative Algorithm-Based, Global Link Popularity
(PageRank),
10. Use in the Root Domain Name (e.g.
keyword.com)




On-Page (Keyword-Specific) Ranking Factors

High Importance
Keyword Use Anywhere in the Title Tag


Keyword Use as the First Word(s) of the Title Tag
Keyword Use in the Root Domain Name (e.g.
keyword.com)


Moderate Importance


Keyword Use Anywhere in the H1 Headline Tag
Keyword Use in Internal Link Anchor Text on the
Page
Keyword Use in External Link Anchor Text on the
Page
Keyword Use as the First Word(s) in the H1 Tag
Keyword Use in the First 50-100 Words in HTML on
the Page




On-Page (Non-Keyword) Ranking Factors

Very High Importance
Existence of Substantive, Unique Content on the
Page


Moderate Importance
Recency (freshness) of Page Creation




Page-Specific Link Popularity Ranking Factors

Very High Importance


Keyword-Focused Anchor Text from External Links

External Link Popularity (quantity/quality of
external links)
Diversity of Link Sources (links from many unique
root domains)


Page-Specific TrustRank (whether the individual
page has earned links from trusted sources)


High Importance
Iterative Algorithm-Based, Global Link Popularity
(PageRank)
Topic-Specificity/Focus of External Link Sources
(whether external links to this page come from
topically relevant pages/sites)


Keyword-Focused Anchor Text from Internal Links


Moderate Importance
Location in Information Architecture of the Site
(where the page sits in relation to the site’s
structural hierarchy)

Internal Link Popularity (counting only links from
other pages on the root domain)




Site-Wide Link-Based Ranking Factors

Very High Importance
Trustworthiness of the Domain Based on Link
Distance from Trusted Domains (e.g. TrustRank,
Domain mozTrust, etc.)
High Importance
Global Link Popularity of the Domain Based on an
Iterative Link Algorithm (e.g. PageRank on the
domain graph, Domain mozRank, etc.)
Link Diversity of the Domain (based on
number/variety of unique root domains linking to
pages on this domain)
Links from Hubs/Authorities in a Given Topic-
Specific Neighborhood (as per the “Hilltop”
algorithm)


Moderate Importance
Temporal Growth/Shrinkage of Links to the Domain
(the quantity/quality of links earned over time and
the temporal distribution)


Links from Domains with Restricted Access TLD
Extensions (e.g. .edu, .gov, .mil, .ac.uk, etc.)




Site-Wide (non-link based) Ranking Factors

Moderate Importance
Site Architecture of the Domain (whether intelligent,
useful hierarchies are employed)




Note: These ranking factors have been agreed by 72 SEO experts
in a study undertaken by Rand Fiskin, SEOmoz.org. The
ranking factors provided are the most widely agreed search
engine ranking factors in the industry.
                                      Page Assessment - Negative Factors
(With this worksheet you can assess your own page and the competition for a keyword you want to target. Start with the top ranking factor and work your way down to see how well
your competition has optimized their pages for that particular keyword. If your niche is really competitive, you might want to check with the additional ranking factors listed below.)


                                                                                Competitor        Competitor        Competitor         Competitor        Competitor        Follow-up
Top 5 Negative Ranking Factors                                Your Page           Rank 1            Rank 2            Rank 3             Rank 4            Rank 5            Done
  1.   Cloaking with Malicious Intent
  2.   Link Acquisition from Link Brokers
  3.   Cloaking by User Agent
  4.   Frequent Server Downtime
  5.   Linking Out to Spam

Very High Importance
Cloaking with Malicious/Manipulative Intent

High Importance
Link Acquisition from Known Link
Brokers/Sellers

Moderate Importance


Links from the Page to Web Spam Sites/Pages
Cloaking by User Agent


Frequent Server Downtime & Site Inaccessibility
Hiding Text with same/similar colored
text/background
Links from the Domain to Web Spam Sites/Pages
Excessive Repetition of the Same Anchor Text in
a High Percentage/Quantity of External Links to
the Site/Page
Cloaking by IP Address




Factors Negatively Affecting the Value of an
External Link

Very High Importance
Domain Banned from Google’s Index for Web
Spam
Domain’s Rankings Penalized in Google for Web
Spam


High Importance
Link is Determined to be “Paid” Rather than
Editorially Given


Moderate Importance
Domain Contains Links to a Significant Amount
of Web Spam




Note: These ranking factors have been agreed by 72 SEO experts in a study undertaken by Rand Fiskin, SEOmoz.org. The ranking factors provided are the most widely agreed search engine ranking factors in the industry.
                                                        Site Assessment - Local Listing Factors
(With this worksheet you can assess your own site and the competition for a local listing - [GeoTargeting]. Start with the top ranking factor and work your way down to see how well your competition has
optimized their pages.)

                                                                          Competitor        Competitor        Competitor        Competitor        Competitor           What to                       Follow-up
           Ranking Factor                          Your Site                Rank 1            Rank 2            Rank 3            Rank 4            Rank 5             improve          By When        Done

Very High Importance
Country Code TLD of the Root
Domain (e.g. .co.uk, .de, .fr,
.com.au, etc.)

High Importance
Language of the Content Used on
the Site


Links from Other Domains
Targeted to the Country/Region
Geographic Location of the Host
IP Address of the Domain

Moderate Importance
Manual Review/Targeting by
Google Engineers and/or Quality
Raters
Geo-Targeting Preference Set
Inside Google Webmaster Tools
Registration of the Site with
Google Local in the
Country/Region


Note: These ranking factors have been agreed by 72 SEO experts in a study undertaken by Rand Fiskin, SEOmoz.org. The ranking factors provided are the most widely agreed search engine ranking factors in the industry.




Local Ranking Factors - The 20 most important local search ranking factors


1. LBL Address in City of Search

2. Citations from Major Data Providers

3. Association of Proper LBL Categories

4. General Importance of Claiming LBL

5. Product/Service Keywords in LBL Title

6. General Importance of Off-Page Criteria

7. Volume of Customer Reviews

8. General Importance of Customer Reviews

9. General Importance of On-Page Criteria

10. Full Address on Contact Page



11. Proximity to Centroid

12. Quality of Inbound Links

13. HyperLocal/Web Crawl Citations

14. Product/Service Keywords in LBL Description

15. Location Keywords in Inbound Anchor Text

16. Customer Reviews at Search Engine

17. Location Keywords in LBL Title

18. Product/Service Keywords in Inbound Anchor Text

19. Inclusion of City, State in Title Tags

20. Customer Reviews at 3rd-Party Websites
LBL = Local Business Listing




List by David Mihm, http://www.davidmihm.com
                                                Effectiveness of Link Building Strategies
(With this worksheet you can assess your own site and the competition for which Link Building strategies they are using and which one you are. Then adopt what they do, if they rank better than you.
Start with the top ranking factor and work your way down to see how well your competition has optimized their pages.)


                                                                                   Competitor Competitor Competitor Competitor Competitor                         What to       By  Follow-up
                    Link Building Strategy                           Your Site       Rank 1     Rank 2     Rank 3     Rank 4     Rank 5                           improve      When   Done


Very High Value
1. Linkbait + Viral Content Creation


High Value
2. Blogging and Engagement with the Blogosphere
3. Classic “Create Valuable Content” Strategies w/o
Promotional Marketing
4. Public Relations (beyond just press release
publication)


Moderate Value
5. Direct Link Purchases from Individual
Sites/Webmasters
6. Widgets and Embeddable Content
7. Conferences, Events and In-Person Networking
8. User Generated Content (which then incentivizes
links to
profiles/content/etc.)
9. High Trust/Authority Directories (DMOZ, Yahoo!, Lii,
etc.)
10. Niche Social Media Communities
11. Local Link Building (via geographic lists,
organizations, portals)
12. Social Voting Portals (Digg, Reddit, Mixx, etc.)
13. Quizzes + Results Badges
14. Social Bookmarking Services (StumbleUpon,
Delicious, etc.)
15. Contributing to Charities, Non-profits, Events, etc.
to Earn Links




Note: These ranking factors have been agreed by 72 SEO experts in a study undertaken by Rand Fiskin, SEOmoz.org. The ranking factors provided are the most widely agreed search engine ranking factors in the industry.

								
To top