How to Optimize Your Mobile Website?
The most important things that should be considered while designing a mobile website
for your businesses are being discussed here. Also, the importance of having a mobi site
is being discussed in this article.
Top companies nowadays consider keeping their corporate website SEO friendly as the
most important online marketing activity. But most of them do not give much
consideration to optimize the mobile version of their site.
Due to the increasing growth of smart phones and tablets, creating a mobile website is
essential for every business. Moreover, with the arrival of 3G and 4G technologies the
trend is changing amongst mobile users - now they most of the times prefer to surf on
their mobile devices.
In fact, marketers now concentrate more on mobile marketing comparatively. They
believe that optimization of mobile websites is much simple as they can do anything
needed quickly and without much of bustle.
To start with building mobile site it should be always kept in mind that mobile users will
visit site because they want information on-the-go and quickly. So its important that
user's experience is optimized, navigation are easy and site delivers maximum relevant
Other things that should be considered while designing a mobile website are -
1] Images should be used minimum. This is for two reasons – the screen size of mobile
device is small and so the design should be such that it covers all necessary content, and
secondly it also slows down the loading speed of the website. If the website takes longer
time to open up, mobile users may get irritate and close the site.
2] There are variations of mobile screen size present in the market. A mobile site
designed for an iPhone may not look good and attractive on a Nokia smart phone. In this
situation, it is important that you design it for multiple handsets. Experts say that a
mobile website should be never designed for some specific device.
3] The site developed for mobile devices should be tested on multiple handsets running
on multiple mobile operating systems. To ensure that your site is mobile friendly, run it
through WSC Mobile.
4] When mobile users search for some particular information, they Google it as they do it
on their computer. It is very important that the mobile site is optimized for SEO and top
ranked on Google and other major search engines, so that mobile users can find it easily
on their mobile devices.
5] The URL of an mobile site should be always like – m.abc.com. This will help Google
and other search engines to recognize easily that it is an mobile site and index it
separately from the standard websites.
6] The basic design and structure of mobile and desktop site should be kept same. Mobile
users always prefer the same look on their mobile devices, for example, the layout of
Facebook Mobile and other social networks is almost same as their desktop ones.
7] To optimize site for mobile –
– The content used should be visually appealing for limited screen by using CSS in
the coding section.
– The fonts and content should be simple and to the point so that visitors can scan
and understand it quickly.
– The images and content used can be effectively optimized by integrating the
keywords that are found in Google Ad-words mobile search.
– Including advertisements on mobile web pages should be avoided.
– Using Flash, Java, Ajax and Frames should be avoided while building a mobile site.
Instead, XHTML or c HTML or WML can be used. Tablet devices doesn't support
Flash and today it is considered as the most popular mobile device worldwide.
Increasingly more and more consumers are connecting to websites thru their mobile
devices. Consider the above tips if you are planning to create a mobile site for your
Softweb Solutions is a leading company offering best mobile solutions addressing the
challenges and leveraging the industry best practices and strategies. We Provide Mobile
Search Engine Optimization Services and Seo Services in all Major Platforms that Include
– Android, Symbian, iPhone, Blackberry, Windows and iPad. Contact us at
firstname.lastname@example.org for more information.