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									                                        A Championship Vision
                                                    The University of Tennessee at Chattanooga
                                                     Department of Intercollegiate Athletics




Vision, Mission,
Philosophy & Values                  MOCS Athletics:
                                    The Experience for
Operating Principles

The New Competitive
Environment

Internal Challenges &
Strengths
                                         a Lifetime
Short-Term Goals &
Objectives

Long-Term Goals &
                                                   DEPARTMENT OF
Objectives
                                              INTERCOLLEGIATE ATHLETICS
Role of the AD

Six Areas of Excellence                                BUDGET HEARING
What It Means to be a
Moc                                                 THURSDAY, MARCH 8, 2007
Achievements

Value of Athletics
                             “An organization should, by definition, function organically, which means that its purpose should determine its structure,
Capital Projects          rather than the other way around, and that it should function as a community rather than a hierarchy, and offer autonomy to its
                            members, along with tests, opportunities, and rewards, because ultimately an organization is merely the means, not the end.
Budget                     Since the release and full use of the individual’s potential is the organization’s true task, all organizations must provide for the
                            growth and development of their members and find ways of offering them opportunities for such growth and development.
oUTCome                       This is the one true mission of all organizations and the principal challenge to today’s organizations.” – Warren Bennis
                                              A Championship Vision
                                                          The University of Tennessee at Chattanooga
                                                           Department of Intercollegiate Athletics

                                                                                          VISION
                                                     “That some have succeeded greatly is proof that others can as well.” – Abraham Lincoln
Vision, Mission,
Philosophy & Values
                          The Department of Intercollegiate Athletics will gain continued and even greater national recognition for our advancement and
Operating Principles      success in the areas of student-athlete welfare, academic performance, athletic performance, sportsmanship and ethical
                          conduct, gender equity and fiscal integrity. Our institution will be synonymous with winning championships with class and
The New Competitive       operating with the highest level of integrity. The passion and enthusiasm displayed by those affiliated with our athletics
Environment               programs will be unmatched. We will bring positive recognition to the University and establish a national reputation for being
                          innovative and progressive. We will build our student-athletes’ character and instill the proper values which allow them to
Internal Challenges &     become model citizens and contributors to society after they leave our great university.
Strengths

Short-Term Goals &                                                                      MISSION
Objectives
                                        “If you believe you can do a thing or you believe you cannot, in either case, you are probably right.” – Henry Ford
Long-Term Goals &
Objectives                It is the mission of Department of Intercollegiate Athletics to serve the needs of our student-athletes in their endeavors to
                          achieve excellence academically and athletically. We must provide a nurturing environment that inspires student-athletes to
Role of the AD            learn and prepares them to become tomorrow’s leaders. The athletics department is dedicated to the educational mission of the
                          institution, maintains an appreciation of and support for the equitable opportunities for all student-athletes and staff, adheres
Six Areas of Excellence
                          to and encourages principals of good conduct and sportsmanship including respect for self and others at all times, and
                          emphasizes excellence and commitment to integrity in all of its endeavors.
What It Means to be a
Moc

Achievements

Value of Athletics

Capital Projects

Budget
                            “Of all the things I’ve done, the most vital is coordinating the talents of those who work for us and pointing them toward a certain goal.”
oUTCome                                                                                 – Walter Elias Disney
                                              A Championship Vision
                                                         The University of Tennessee at Chattanooga
                                                          Department of Intercollegiate Athletics

                                                                                   PHILOSOPHY
Vision, Mission,              “To achieve all that is possible, you must attempt the impossible. To be all that you can, you must dream of being more.” – Unknown
Philosophy & Values
                          The Department of Athletics promotes excellence in athletics without compromising excellence in academics or integrity in its
Operating Principles      commitment to rules or conduct. Student-athletes are encouraged by the coaching and administrative staff to maintain a
                          balance between athletics, academics, and the social aspects of being a college student. It is believed that athletic participation
The New Competitive       gives an added dimension to the student's overall college experience and provides an opportunity for social, moral, emotional
Environment               and cultural growth and development.

Internal Challenges &     The athletic programs strive to create traits that, once acquired, will carry over and benefit student-athletes in their personal
Strengths                 and professional endeavors. The University maintains a tradition of excellence. The Department of Athletics continues to
                          uphold this tradition by striving to build athletic teams and individuals of championship caliber. Its staff members work to
Short-Term Goals &
                          instill in student-athletes an appreciation for hard work, perseverance and pride in accomplishment. It is believed these
Objectives
                          attributes will be utilized throughout the student-athlete's life.
Long-Term Goals &
Objectives                                                                        CORE VALUES
Role of the AD                                                       “The future belongs to the competent.” – Brian Tracy

Six Areas of Excellence                                ►Integrity       ►Respect         ►Balance          ►Equity           ►Service
What It Means to be a
Moc

Achievements

Value of Athletics

Capital Projects

Budget

oUTCome                                              “Try not to become men of success. Rather, become men of value.” – Albert Einstein
                                            A Championship Vision
                                                       The University of Tennessee at Chattanooga
                                                        Department of Intercollegiate Athletics


                                                                     OPERATING PRINCIPLES
Vision, Mission,                                          “If you haven’t failed, you haven’t tried very hard.” – Shirley Hufstedler
Philosophy & Values
                          Based upon our mission and philosophy, the athletics department operates under the following principles in pursuit of
Operating Principles      becoming champions in all we do:
                          To offer student-athletes the tools necessary to achieve success academically and athletically through the use of all financial,
The New Competitive
                            physical and human resources at our disposal
Environment
                          To sponsor a broad-based program consistent with the requirements of the NCAA, the Conference and the University
Internal Challenges &     To comply with the letter and spirit of the rules and regulations set forth by the NCAA, the Conference, the University and
Strengths                   all local, state and federal laws
                          To produce athletic teams of conference championship caliber engendering pride to the University and the State
Short-Term Goals &        To identify, attract and maintain a coaching staff which possesses character and competency and is committed to the best in
Objectives                  athletic instruction, program management, support of the athletics department mission, and possessing the ability to inspire
                            and support the student-athlete
Long-Term Goals &         To adhere to principles of equal opportunity and employment and encourage gender and cultural diversity
Objectives                To provide a safe environment and maintain the welfare of all student-athletes, staff, spectators, and others related to
                            department activities and events
Role of the AD
                          To exercise fiscal responsibility throughout the athletics department
Six Areas of Excellence   To positively and effectively communicate accomplishments, activities, and events that engage our constituents in active
                            participation in response to our programs
What It Means to be a     To provide opportunities and encourage service to the community
Moc                       To respect and appreciate the variety of constituents who have a stake in the success of our mission
                          To project a positive image for the University’s athletics department locally, regionally and nationally
Achievements              To seek new revenue streams in an effort to increase distributable revenue and to support our endeavors into the future
                          To be innovative through creative and strategic planning
Value of Athletics        To remain adaptable and anticipate changes/opportunities in an ever-changing environment
                          To positively influence all contact and communication with our stakeholders to ensure the highest level of service
Capital Projects
                          To increase our emphasis on communication, marketing and image enhancement
Budget                    These objectives must be accomplished while operating with the highest level of integrity.

oUTCome                                   “One today is worth two tomorrows; what I am to be, I am now becoming.” – Benjamin Franklin
                                             A Championship Vision
                                                         The University of Tennessee at Chattanooga
                                                          Department of Intercollegiate Athletics


                                                        THE NEW COMPETITIVE ENVIRONMENT
Vision, Mission,                              “It’s not what you don’t know that hurts you, it’s what you know that just ain’t so.” – Satchel Paige
Philosophy & Values
                          Recruiting Practices (Reassessment) –Background Checks, Recruiting Visits, Commitment to Education
Operating Principles      Conference Realignment – Position Institution for Success in All Endeavors
                          Academic Reform – APR, 40/60/80 Rule
The New Competitive
                          Gender Equity – Work to Meet Title IX Requirements in Both Spirit and Law
Environment
                          Financial Requirements for Success – “Arms Race,” Coaches’ Salaries, Medical Expenses, Insurance
Internal Challenges &     “Business Orientation” of Athletics – Corporate Involvement has Increased in Scope and Intensity
Strengths                 Role and Involvement of the Media – Talk Radio, 24 hr. Cable Channels, Internet
                          Student-Athlete Privacy – Facebook, MySpace
Short-Term Goals &        Student Desire for Involvement in Determining Goals and Direction – A Healthy Sign of Leadership Development
Objectives                Government Intervention Threats
                          Technological Advances
Long-Term Goals &         Building a Crisis Plan
Objectives
                                                                The University’s Image is at Stake Now More Than Ever!
Role of the AD

Six Areas of Excellence

What It Means to be a
Moc

Achievements

Value of Athletics

Capital Projects

Budget                       “Two things seemed pretty apparent to me. One was, that in order to be a [Mississippi River] pilot a man had got to learn more than
                             any one man ought to be allowed to know; and the other was, that he must learn it all over again in a different way every 24 hours.” –
oUTCome                                                                      Mark Twain, Life on the Mississippi
                                            A Championship Vision
                                                        The University of Tennessee at Chattanooga
                                                         Department of Intercollegiate Athletics


                                                                      INTERNAL CHALLENGES
Vision, Mission,                                      “Tell me, I forget; Show me, I remember; Involve me, I understand.” – Unknown
Philosophy & Values
                          Need to establish clear goals and priorities for the future
Operating Principles      Create an infrastructure that works for us
                          Continued development of overall financial support
The New Competitive
                          Enhance external communications and public relations
Environment
                          Master Facilities Plan: lease/rental agreements, aging facilities, less-than-ideal (professional) work environment, growth
Internal Challenges &     Improved focus and interaction within the department of athletics and with campus units
Strengths                 Adherence to gender equity and minority equity plans
                          Managing expectations (perception vs. reality)
Short-Term Goals &        Monitoring the landscape to ensure that we are well positioned if opportunity/adversity strikes
Objectives                Remaining proactive in our pursuit of excellence – accomplished a lot with a little; but capable of so much more

Long-Term Goals &
Objectives                                                      STRENGTHS AND CAPABILITIES
Role of the AD                                          “If you want to truly understand something, try to change it.” – Kurt Lewin

Six Areas of Excellence   Excellent university leadership
                          Our PEOPLE: quality student-athletes, coaches and staff
What It Means to be a     Resourcefulness – successful despite our short-comings
Moc                       Solid playing facilities for most sports and plans for additional facility improvements
                          Championship history/tradition
Achievements              Emerging program – great opportunity for advancement
                          Potential for loyal support from residents and businesses throughout the Region
Value of Athletics
                          Location – Chattanooga is an outstanding place to visit and live
Capital Projects          Strong academic reputation and recent campus beautification
                          The will, desire and passion for achievement
Budget

oUTCome                            “Never hesitate to hold out your hand; never hesitate to accept the outstretched hand of another.” – Pope John XXIII
                                            A Championship Vision
                                                        The University of Tennessee at Chattanooga
                                                         Department of Intercollegiate Athletics


                                                         SHORT-TERM GOALS AND OBJECTIVES
Vision, Mission,                                               “Everything is hard before it is easy.” – Wolfgang von Goethe
Philosophy & Values
                          Six-Month Goals
Operating Principles
                          Relationship Building                                                 Internal Assessment of Athletics Department
The New Competitive
                          Chancellor                                                           Compliance
Environment
                          Trustees                                                             Academic Services/Student Life
Internal Challenges &     Other University Staff                                               Budget (Resources)
Strengths                 Faculty                                                              Facilities
                          Athletics Staff                                                      Development, Ticketing, Marketing & Public Relations
Short-Term Goals &        Donor Club Chapters                                                  Event Management & Risk Assessment
Objectives                Media                                                                Staffing & Personnel Contracts
                          Conference Officials                                                 Sponsorships and Other Contracts
Long-Term Goals &         Student Leaders                                                      Student-Athlete Welfare – Medical, Conditioning, Etc.
Objectives                Alumni & Donors                                                      NCAA Certification Report & Plan – Equity, S-A Welfare,
                          Community Leaders – Education, Government, Business                     Sportsmanship, Academic and Fiscal Integrity
Role of the AD

Six Areas of Excellence
                          Landscape Assessment                                                  Initiation/Exploration of a 5-10 Year Plan
What It Means to be a     Communicate with Peers to Monitor the                                Strategic & Practical
Moc                         Landscape and Discuss New and Evolving Issues/Topics                Goals & Implementation Targets
                          Position the University for Success and Reduce
Achievements                Potential Liabilities

Value of Athletics

Capital Projects

Budget                         “Far better to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor
                                  spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory, nor defeat.”
oUTCome                                                                               – Theodore Roosevelt
                                            A Championship Vision
                                                      The University of Tennessee at Chattanooga
                                                       Department of Intercollegiate Athletics


                                                       SHORT-TERM GOALS AND OBJECTIVES
Vision, Mission,          2007-08 Goals
Philosophy & Values
                          Academic Excellence
Operating Principles
                          Expand and enhance human resources
The New Competitive       Explore campus partnerships to improve student-athlete services
Environment               Develop a plan to address retention rates and progress-towards-degree requirements
                          Revisit options to expand academic services facilities
Internal Challenges &
Strengths                 Athletics Excellence
                          Increase the visibility and exposure of our athletics programs
Short-Term Goals &        Create a competitive, balanced schedule
Objectives                Celebrate our history and tradition
                          Refresh the “UTC Brand”
Long-Term Goals &
Objectives
                          Develop a master facility plan
                          Pursue capital improvements for existing facilities
Role of the AD            Evaluate ticket prices and packages – offer “something for everyone”
                          Improve the game day experience
Six Areas of Excellence   Engage the community and encourage active participation
                          Pursue championships with class and integrity
What It Means to be a
Moc                       Fiscal Integrity
                          Project a three-year budget based upon lean, realistic, conservative data
Achievements
                          Conduct an open, responsible, inclusive, transparent, and collaborative budget process
Value of Athletics
                          Utilize benchmarking and best-practices to support fiduciary goals and objectives
                          Simplify budget reports distributed to budget managers
Capital Projects          Focus on generating revenues via both traditional and non-traditional methods – increase distributable revenues
                          Reinvest a portion of the student fee revenues in student-based initiatives
Budget                    Hold everyone accountable for balancing the budget

oUTCome                                       “If you want something out of your day, you must put something in it.” – John Maxwell
                                            A Championship Vision
                                                       The University of Tennessee at Chattanooga
                                                        Department of Intercollegiate Athletics


                                                        SHORT-TERM GOALS AND OBJECTIVES
Vision, Mission,          2007-08 Goals (Continued)
Philosophy & Values
                          Leadership
Operating Principles
                          Initiate a strategic (and practical) plan for athletics (must compliment the university plan)
The New Competitive       Realign organizational structure and aggressively pursue opportunities to expand human resources
Environment               Develop a plan aimed at recruiting and retaining quality coaches and staff
                          Invest in our people – provide professional development opportunities to managers and other staff as appropriate
Internal Challenges &     Perform an environmental scan – explore strategic partnerships
Strengths                 Conduct a customer satisfaction survey to assist with the allocation of resources
                          Revisit equity and diversity plans to ensure continued commitment and effectiveness
Short-Term Goals &        Embrace our role as a valuable contributor to the community
Objectives                Represent UTC on a national level through participation in conferences and professional organizations
                          Create a Student Advisory Board to improve communications between athletics and the general student body
Long-Term Goals &
Objectives
                          Assume a leadership position related to our ongoing efforts to better integrate with campus counterparts

Role of the AD            Compliance/Conduct
                          Become more proactive in our efforts to provide rules education to internal and external constituents
Six Areas of Excellence   Improve systems and campus relationships and reduce errors affecting eligibility and degree completion
                          Promote good sportsmanship and fair play to participants and spectators alike
What It Means to be a
Moc                       Student-Athlete Welfare
                          Provide a safe environment at practice, in competition, in living quarters, etc.
Achievements
                          Increase opportunities for summer school and post-eligibility scholarships
Value of Athletics
                          Continue to offer a variety of educational seminars (i.e. gambling, alcohol, eating disorders, sexual encounters, etc.)
                          Create mentoring and career planning programs
Capital Projects          Strengthen SAAC so that student-athletes have a more organized avenue to impact athletics operations

Budget

oUTCome                                                “Saying you can do a thing makes the doing of it more sure.” – Clifton Burke
                                            A Championship Vision
                                                        The University of Tennessee at Chattanooga
                                                         Department of Intercollegiate Athletics


                                                          LONG-TERM GOALS AND OBJECTIVES
Vision, Mission,          “We greatly overestimate what we can do in one year. But we greatly underestimate what is possible for us in five years.” – Peter Drucker
Philosophy & Values
                          Three-Year Goals (Expectations must be commensurate with the resources which are provided.)
Operating Principles
                          Academic Excellence
The New Competitive
                          Continue to attract the brightest and best student-athletes
Environment
                          Build an Academic Center to better accommodate and teach all 300+ student-athletes
Internal Challenges &     Constantly seek to improve the effectiveness of the Student Life Program
Strengths                 Rank among the top five in the SoCon in combined graduation rates for all sports
                          Increase cumulative grade-point average by 0.25 or better for all sports
Short-Term Goals &        Fully meet all Academic Reform measures; specifically, comply with APR requirements and thresholds
Objectives
                          Athletics Excellence
Long-Term Goals &         Achieve a position of leadership in the SoCon by finishing in the top three each year in the combined rankings for all sports
Objectives                Achieve a winning record or an upper-division conference finish in all sports while maintaining a quality and properly
                            balanced schedule each year
Role of the AD
                          Double the number of sports competing for conference championships
Six Areas of Excellence   Compete for a national championship

What It Means to be a     Fiscal Integrity
Moc                       Achieve fiscal responsibility and maintain a balanced budget
                          Ensure that annual budget allocations effectively meet the department’s needs
Achievements              Create a reserve fund
                          Continue to aggressively pursue facility improvements
Value of Athletics        Increase all existing revenue streams and identify new revenue streams
                          Increase season ticket sales (FB, MBB, WBB) by at least ten percent annually
Capital Projects
                          Increase annual contributions (Blue/Gold Club) by at least ten percent annually
Budget                    Increase sponsorships and other forms of corporate support by at least ten percent annually

oUTCome                                                    “Everywhere you trip, is where the treasure lies.” – Norman Lear
                                              A Championship Vision
                                                         The University of Tennessee at Chattanooga
                                                          Department of Intercollegiate Athletics


                                                           LONG-TERM GOALS AND OBJECTIVES
Vision, Mission,          Three-Year Goals (Continued)
Philosophy & Values
                          Leadership
Operating Principles
                          Integrate the university’s overall strategic plan into the plans produced for the athletics department
The New Competitive
                          Increase and improve communications between top management and other staff within the athletics department so a clear
Environment                 sense of vision and mission exists; subsequently, incorporate the common vision in all communications
                          Add to the number of opportunities available for women and minorities
Internal Challenges &     Continue the commitment to be a valued member of the community
Strengths                 Reward outstanding staff and coach performance by establishing salary levels fully competitive with other like institutions
                          Provide technological needs to compete effectively and to maximize operational efficiency
Short-Term Goals &        Build collaborative partnerships between the athletics department’s functions and those on other parts of campus
Objectives                Become a leader in Sports Medicine
Long-Term Goals &
                          Compliance/Conduct
Objectives
                          Establish a culture that reinforces our commitment to abide by institutional, conference, and NCAA rules
Role of the AD            Refrain from committing violations that result in NCAA probation

Six Areas of Excellence   Student-Athlete Welfare
                          Reflect the department’s strong commitment to serve as role models for our student-athletes and exhibit, at all times, our
What It Means to be a       core values of integrity, respect, balance, equity and service
Moc                       Provide for department staffing needs by placing the student-athletes’ welfare first

Achievements              [Note: The goals outlined above are for conceptual purposes only and may not be representative of the actual goals that are adopted by the
                          athletics department. These goals should reflect a realistic, but ambitious, improvement of the current accomplishments in each area.
Value of Athletics        After a fair assessment period, long-term goals and strategies will be developed and implemented allowing for staff input. Some long-term
                          goals (5 years) might include: increase the number of student-athletes competing for conference and national academic awards, achieve a
Capital Projects          position of national leadership by having at least half of our sports compete in NCAA post-season play, comply with Title IX in both spirit
                          and law, increase the department’s annual operating budget to meet departmental needs and achieve revenue levels that allow the athletics
Budget                    department to become less reliant upon the institution to fund its operations.]

oUTCome                                    “People forget how fast you did a job – but they remember how well you did it.” – Howard W. Newton
                                             A Championship Vision
                                                         The University of Tennessee at Chattanooga
                                                          Department of Intercollegiate Athletics


                                                        THE ROLE OF THE ATHLETICS DIRECTOR
Vision, Mission,                                                     “No good deed shall go unpunished.” – Joe Castiglione
Philosophy & Values
                          The Director of Athletics must:
Operating Principles      place the needs of the institution and department ahead of the needs of individuals
                          anticipate challenges and opportunities and proactively address/pursue them
The New Competitive
Environment               cultivate relationships on and off campus
                          provide stewardship
Internal Challenges &     position the department for success and move us (collectively) towards established goals
Strengths                 have the freedom to act and react to changes in the marketplace (as well as crisis)
                          facilitate
Short-Term Goals &
Objectives                Athletics Department Staff must share the values of the institution and the athletics department in order to be empowered,
                            supported and trusted to perform the duties assigned to them.
Long-Term Goals &
Objectives

Role of the AD

Six Areas of Excellence

What It Means to be a
Moc

Achievements

Value of Athletics

Capital Projects
                               “A leader is, by definition, an innovator. He does things other people haven’t done or don’t do. He does things in advance of other
Budget                        people. He makes new things. He makes old things new. Having learned from the past, he lives in the present, with one eye on the
                             future. And each leader puts it all together in a different way. To do that, leaders must be right-brain, as well as left-brain, thinkers.
oUTCome                                                   They must be intuitive, conceptual, synthesizing and artistic.” – Warren Bennis
                                         A Championship Vision
                                                    The University of Tennessee at Chattanooga
                                                     Department of Intercollegiate Athletics


                                                              SIX AREAS OF EXCELLENCE
Vision, Mission,          Student-Athlete Welfare                     Academics/Life Skills                    Compliance/Conduct
Philosophy & Values
                          Resources                                   Resources                                Resources
Operating Principles
                          Safety                                      Human                                   #1 Priority
The New Competitive       Living quarters                               +FT Staff                             Education
Environment               Trainers                                      +Tudors                               Culture
                          Practice/Competition conditions               +Counselors                           Sportsmanship
Internal Challenges &     Nutrition                                   Physical                                Internally
Strengths                 Educational                                    +Learning Center                      Promotion
                          Eating disorders                              +Classrooms                           Visitors
Short-Term Goals &        Sexual encounters                          Advising                                 Not Just Compliance Staff’s Job!
Objectives                                                            APR
                          Alcohol awareness
                          Gambling                                   Progress-Towards-Degree
Long-Term Goals &
Objectives                Agents/NCAA                                Initial Eligibility
                          Internet privacy issues                    Class Attendance
Role of the AD            Time Commitments                            Special Admissions
                          Accessibility                               Recruiting Profile
Six Areas of Excellence   Environment                                 Academic Awards
                          Exit Interviews                             Teaching
What It Means to be a     Balance                                     Community Service
Moc                       National Involvement                        Campus Integration
                          Mentoring
Achievements
                          Career Planning
Value of Athletics

Capital Projects

Budget

oUTCome                                       “The good you do today will be forgotten tomorrow. Do good anyway.” – Unknown
                                         A Championship Vision
                                                     The University of Tennessee at Chattanooga
                                                      Department of Intercollegiate Athletics


                                                                 SIX AREAS OF EXCELLENCE
Vision, Mission,          Athletics                                      Fiscal Integrity                            Leadership
Philosophy & Values
                          Resources                                      Resources                                   Resources
Operating Principles
                          Facilities                                     Benchmarking                               Vision/Mission/Values
The New Competitive       Recruiting                                     Expectations                               Strategic Plan
Environment               Image/Brand                                    Allocation                                 Communications
                          Support                                        Reports                                     Staff
Internal Challenges &     Internal                                      Process                                     Roles/Responsibilities
Strengths                 External                                      Accountability and Incentives               Expectations
                          Exposure                                       Revenue Generation                          Compensation
Short-Term Goals &        Conference                                    Ticket sales                               Equity and Diversity
Objectives                                                               Development                                L. Daniels
                          Live programming
                          Radio                                           +Annual                                   Compliance
Long-Term Goals &
Objectives                Media                                           +Capital                                     +Spirit
                          Appearances                                     +Endowment                                   +Law
Role of the AD            Internet                                         +Planned/Other                            Action Plan(s)
                          Emerging Technologies                          Sponsorships                               Role in Community
Six Areas of Excellence   Ticket Prices/Packages                         Multi-media                                Conference/National Involvement
                          Scheduling                                     Internet                                   Broad-based Program
What It Means to be a     Opponents                                     Apparel/Equipment                          Crisis Plan
Moc                       Days/Times                                    Licensing/Merchandising                    Risk Assessment
                          Balance                                       Concessions                                Campus Relations
Achievements
                          Passion/Pride                                  Non-Traditional                            University faculty/staff
Value of Athletics        “Go for the Gold”                             Centralization                              Students
                          Service-Oriented                              Student Fees                                Cultivation
Capital Projects          Reunions/Anniversaries                         Contracts                                   Stewardship
                          Pursue Championships                           Facilities Master Plan
Budget                                                                   Balance Budget

oUTCome                               “Nothing is easier than saying words. Nothing is harder than living them, day after day.” – Arthur Gordon
                                       A Championship Vision
                                                  The University of Tennessee at Chattanooga
                                                   Department of Intercollegiate Athletics


                                                         WHAT IT MEANS TO BE A MOC…
Vision, Mission,
Philosophy & Values
                          M     odel Program
                                 Values (Integrity)                         Rules Compliance
                                 Innovation and Service                     University Image
Operating Principles             Commitment to Excellence                   Community Involvement
                                 Contributor to Society                     National Representation
The New Competitive
Environment                      Gender Equity and Cultural Diversity       Sportsmanship

Internal Challenges &
Strengths
                          O    pportunities
                                Strategic Partnerships                     Anticipation
Short-Term Goals &              Proactive Approach                         Continuous Improvement
Objectives                      Technology                                 Professional Development
                                Resource Development/Management
Long-Term Goals &
Objectives                                                                                                          …IN SHORT,
Role of the AD            C   hampionships                                                                       MOCS ARE WINNERS!
                                State-of-the-Art Facilities                Quality Coaches and Support Staff
Six Areas of Excellence         Strength and Conditioning                  Medical Training and Research
                                Fan Support                                Family Atmosphere
What It Means to be a
Moc                             Recognition of Achievements                Tradition

Achievements

Value of Athletics
                          S   tudent-Athletes
                                 Total Student-Athlete Development          Recruiting
                                 Student Life                               Academic Support
Capital Projects
                                 Educational Programming                    Nutrition and Health
Budget
                                 Scholarships (Access)                      Graduates (Success)

oUTCome                                  Although I cannot insure success, I will endeavor to deserve it.” – Admiral John Paul Jones
                                           A Championship Vision
                                                       The University of Tennessee at Chattanooga
                                                        Department of Intercollegiate Athletics


                                                                         ATHLETICS SUCCESS
Vision, Mission,                       “Nice guys may appear to finish last, but usually they are running in a different race.” – Blanchard and Peale
Philosophy & Values
                          Notable Accomplishments
Operating Principles      Football earned a victory over Georgia Southern for only the second time in school history
                          Women’s Soccer goalkeeper Stacey Matthiessen ranked third nationally in saves and eighth in saves per game
The New Competitive       Volleyball battled through injuries to finish the regular season ranked fifth in league play; they defeated fourth-seeded
Environment
                           Davidson in the first round of the SoCon tournament before bowing to eventual champ Charleston in the semi-finals
                          Women’s Cross Country captured the SoCon crown with top team and individual (Lanni Marchant) performances
Internal Challenges &
Strengths                 Indoor Track & Field boasted a SoCon Champion (Lanni Marchant) and four all-conference honorees
                          Women’s Tennis player Anastasia Zhukova climbed to #23 in the country – the highest ranking in the program’s history
Short-Term Goals &        Men’s Golf followed a strong fall season with victories in their first two spring tournaments and broke into the national
Objectives                 top 50 (currently ranked #45) – the highest ranking in the history of the program
                          Wrestling finished the regular season with a single loss, and road victories at Ohio State and Missouri, resulting in a #13
Long-Term Goals &          national ranking – the highest ranking in the Division 1 Era of the program
Objectives                Men’s Basketball won a SoCon tournament game for the tenth time in eleven years; senior guard Keddric Mays finished the
                           season second in the NCAA in 3-pointers made
Role of the AD
                          Women’s Basketball advanced to postseason play for the eighth straight year (6 NCAA appearances and 2 WNIT berths);
                           junior guard Brooke Hand set the SoCon career 3-point record
Six Areas of Excellence

What It Means to be a     Team and Individual Honors and Awards
Moc                       2006 Women’s Cross Country Team and Individual Championship
                          2006 Women’s Outdoor Track All-American
Achievements              2007 Women’s Basketball SoCon Regular Season Championship – 8th Consecutive
                          2007 Women’s Basketball SoCon Tournament Championship
Value of Athletics        2007 Women’s Basketball NCAA Tournament
                          2007 Women’s Basketball SoCon Player of the Year
Capital Projects
                          2007 Wrestling SoCon Tournament (Mat Jam) Championship – 7th in last 10 years
                          2007 Wrestling NCAA Championships
Budget
                          2007 Wrestling SoCon Coach of the Year
oUTCome                                   “Things turn out best for the people who make the best of the way things turn out.” – John Wooden
                                            A Championship Vision
                                                       The University of Tennessee at Chattanooga
                                                        Department of Intercollegiate Athletics


                                                                         ACADEMIC SUCCESS
Vision, Mission,                                                           “We shall achieve!” – Chuck Cantrell
Philosophy & Values
                          Women’s Tennis recorded the highest team GPA with a 3.4 average
Operating Principles      Men’s Basketball had two graduates on its roster
                          Five programs had team GPA’s of 3.0 or higher
The New Competitive
Environment
                          The 2006 Dayle May Award (awarded to the male and female senior posting the highest cumulative GPA) went to Ricky
                           Hood (Men’s Basketball) and Maya Peel (Women’s Soccer)
Internal Challenges &     17 student-athletes were named to the Fall 2006 TIAA-CREF All-Academic team
Strengths                 14 student-athletes earned perfect 4.0 GPA’s this fall
                          79 student-athletes made the Dean’s List
Short-Term Goals &        107 student-athletes made the AD’s honor roll
Objectives                Over 1/3 of the total student-athlete population posted a GPA of 3.0 or higher in the fall semester

Long-Term Goals &
Objectives
                                                                         FIDUCIARY SUCCESS
Role of the AD                                              “Earn all you can, save all you can, give all you can.” – John Wesley

Six Areas of Excellence   Athletics continues to be fiscally responsible as it relates to generating revenues and controlling the use of allocated funds
                          This year, athletics is projected to balance the budget, repay last year’s deficit and significantly reduce the deficit carried
What It Means to be a      over in wrestling’s restricted account
Moc                       Current projections indicate revenues in excess of budgeted operating expenditures (not including salary and wages and
                           GIA allocations offset by university funds and fees)
Achievements

Value of Athletics

Capital Projects

Budget

oUTCome                              “What lies behind us and what lies before us are tiny matter compared to what lies within us.” – Walt Emerson
                                            A Championship Vision
                                                        The University of Tennessee at Chattanooga
                                                         Department of Intercollegiate Athletics


                                                                          VALUE OF ATHLETICS
Vision, Mission,          “You have to pay the price. You will find that everything in life exacts a price, and you will have to decide whether the price is worth the
Philosophy & Values                                                                   prize.” – Sam Nunn

Operating Principles      There is a place in the university community for intercollegiate athletics programs conducted with honesty, integrity and
                          appropriate priorities. We must reflect the institutional mission and values in our words and actions. Whether we like it or
The New Competitive       not, the media has made the department of athletics the university’s most visible ambassador. The athletics department is a
Environment               window to the community and the region. Athletics departments must develop students and ensure that it enhances the
                          college experience but does not engulf it. In support of the university’s mission to enrich the lives of those we serve, the
Internal Challenges &
Strengths                 athletics department is committed to: preparing student-athletes for leadership in a dynamic and diverse society; reinforcing
                          the values of fairness and integrity in intercollegiate athletics; increasing access to higher education; enhancing the collegiate
Short-Term Goals &        experiences of young men and women through sound fiscal management; and highlighting the capacity of college sports to
Objectives                foster lifelong learning and health by collaborating with campus and community leaders.

Long-Term Goals &         Athletics is a major link to alumni, friends of the university, and the community in general
Objectives                Athletics fosters a spirit of pride and fellowship and creates a sense of family between students, alumni, faculty and fans
                          Athletics assists with providing a diverse campus environment
Role of the AD            Athletics provides access and opportunity to those who may otherwise be unable to experience college
                          Athletics teaches life lessons and prepares students to become tomorrow’s leaders
Six Areas of Excellence
                          Athletics positively impacts the local and state economies
What It Means to be a     Athletics promotes healthy lifestyles and actively engages the community
Moc                       Athletics coaches and staff are committed to impacting lives
                          Athletics is a portal to building and fostering relationships which create fundraising opportunities for the institution
Achievements              Athletics builds bridges to integrate higher education with partners in the community
                          Athletics generates revenues to support its mission of serving the needs of others
Value of Athletics        Athletics brings prospective students to campus
                          Athletics extends the visibility of the institution beyond city and state borders
Capital Projects          Athletics partners with other campus units to create unique and innovative programs that bring recognition to the
                          university (e.g. Sports Medicine)
Budget
                          Athletics supports the aspirations and needs of others
oUTCome                                  “Life’s most persistent and urgent question is, ‘What are we doing for others?’” – Martin Luther King, Jr.
                                           A Championship Vision
                                                      The University of Tennessee at Chattanooga
                                                       Department of Intercollegiate Athletics


                                                         CHAMPIONSHIPS IN CHATTANOOGA
Vision, Mission,                  “Leadership is getting someone to do what they don’t want to do, to achieve what they want to achieve.” – Tom Landry
Philosophy & Values
                          2006 SoCon Cross Country Championships
Operating Principles      2006 NCAA Football Division 1 Championship Game
                          2007 Porky’s Open Golf Fundraiser
The New Competitive
Environment               2007 SoCon Volleyball Championships
                          2007 NCAA Football Division I Championship Game
Internal Challenges &     2008 Mat Jam
Strengths                 2008 NCAA Men’s Golf Regionals
                          2009 SoCon Softball Championships
Short-Term Goals &        2010 NCAA Men’s Golf National Championships
Objectives                TBD SoCon Men’s and Women’s Basketball Championships
Long-Term Goals &
Objectives

Role of the AD

Six Areas of Excellence

What It Means to be a
Moc

Achievements

Value of Athletics

Capital Projects

Budget

oUTCome                                                 “When opportunity comes, it’s too late to prepare.” – John Wooden
                                             A Championship Vision
                                                         The University of Tennessee at Chattanooga
                                                          Department of Intercollegiate Athletics


                                                                 CAPITAL PROJECTS (WISH LIST)
Vision, Mission,                           “If I had known I was going to live this long, I would have taken better care of myself.” – Mickey Mantle
Philosophy & Values
                          Development of a Master Facilities Plan
Operating Principles      Athletics Strength & Conditioning/ Basketball Practice Facility
                          Golf Practice Facility (potential community partnership)
The New Competitive       McKenzie Arena
Environment
                                 Video Boards and Digital Message Centers
Internal Challenges &
                                 Graphics and Way-finding
Strengths                        Playing Surface
                                 Lighting
Short-Term Goals &        Finley Stadium-Davenport Field
Objectives                       “HOME OF THE MOCS” Graphics
                                 Scoreboard and Sound System
Long-Term Goals &         Engel Property Track and (Potentially) Soccer Complex
Objectives                Softball Locker Facilities
                          Maclellan Gym
Role of the AD
                          Outdoor Tennis Courts and Racquet Club
Six Areas of Excellence
                          Football Offices and Meeting Rooms
                          Athletics Administration
What It Means to be a     Sports Medicine
Moc

Achievements

Value of Athletics

Capital Projects

Budget
                               “Every time a person puts an idea across, he finds ten people who thought about it before he did – but they only thought about it.”
oUTCome
                                                                                      – Alfred Montapert
                                            A Championship Vision
                                                        The University of Tennessee at Chattanooga
                                                         Department of Intercollegiate Athletics


                                                       UTC ATHLETICS: A SOUND INVESTMENT
Vision, Mission,          In addition to the many valuable attributes that athletics brings to a campus environment, an investment in the athletics
Philosophy & Values       department is an investment in the university.
Operating Principles
                          Currently, the university provides the athletics department with $2,896,163 in general support and $2,525,124 in fee
The New Competitive       allocations for a total of $5,421,287. Of this total, $2,972,312 is paid back to the university in the form of grant-in-aids and an
Environment               additional $2,559,720 is used to cover salary and wages for a total of $5,532,032 (a difference of $110,745). All other operating
                          expenses are covered using athletics-generated revenues. Additional dollars resulting from athletics flow back into the
Internal Challenges &     institution indirectly from activities such as summer camps, student recruitment, food services (team meals), concessions
Strengths                 and parking revenues, housing, licensing and merchandising, enhanced visibility and marketing exposure, fundraising,
                          community partnerships, and other ancillary activities.
Short-Term Goals &        This year, there are 90 walk-on student-athletes attending the university – 62 in-state and 28 out-of-state students. As a
Objectives                group, they pay approximately $685,008 in tuition. Assuming that many of them choose to live on-campus, they also
                          contribute the $525 minimum meal requirement estimated at $396,000 in additional revenues. This does not take into
Long-Term Goals &
                          account any other revenues related to books or housing.
Objectives
                          Athletics is the university’s primary source of marketing and branding. UTC athletics teams and facilities are featured on
Role of the AD            radio and television networks across the globe. The official athletics site, GoMocs.com, continues to be a visible public
                          relations tool receiving over 15,000,000 hits, or an average of 50,500 hits per day. We enjoy marketing and sponsorship
Six Areas of Excellence   relationships with many local, regional and even national organizations. Many times, these partnerships offer benefits
                          beyond just the revenues. For example, our relationship with Memorial Hospital provides funding, equipment, expertise
What It Means to be a     and services which enhance our athletics training operations and benefit the students-athletes and our graduate athletics
Moc                       trainers.
                          Our student-athletes, coaches and staff are involved in various community projects such as the Susan G Komen Race for
Achievements              the Cure, Blood Assurance blood drives, Mentors in Violence Prevention, the Community Kitchen, Habitat for Humanity,
                          Special Olympics, and Reading Programs at area Elementary Schools. The Athletics Department donates hundreds of tickets
Value of Athletics
                          to athletics events annually to assist non-profit organizations with fundraisers and community service programs.
Capital Projects          Internship opportunities continue to be offered to students from the Department of Health & Human Performance
                          providing valuable experience to students and needed event support to the athletics department.
Budget

oUTCome                             “Devoting a little of yourself to everything means committing a great deal of yourself to nothing.” – Michael LeBoef
                                               A Championship Vision
                                                           The University of Tennessee at Chattanooga
                                                            Department of Intercollegiate Athletics


                                        CURRENT AND 3-YEAR ATHLETICS BUDGET PROJECTIONS
Vision, Mission,          Income                                FY2006-2007                FY2007-2008                 FY2008-2009                FY2009-2010
Philosophy & Values       University Support                    $2,896,149.00              $3,093,623.00               $3,303,170.00              $3,520,243.00
                          Student Activity Fees                    648,124.00                648,124.00                   648,124.00                  648,124.00
Operating Principles
                          Student Athletics Fees                 1,877,000.00               1,877,000.00                1,877,000.00                1,877,000.00
The New Competitive       Athletics Generated Income*             1,871,250.00              1,584,500.00                1,656,500.00               1, 656,500.00
Environment               Grand Total Income                    $7,292,523.00              $7,203,247.00              $7,484,794.00                $7,701,867.00

Internal Challenges &     Expenditures                          FY2006-2007                FY2007-2008                 FY2008-2009                FY2009-2010
Strengths                 Salaries**                            $2,559,720.20              $2,637,980.20                $2,723,587.20              $2,811,763.20
                          Grants-in-Aid***                       2,972,312.00               3,091,512.00                3,215,452.00               3,344,349.00
Short-Term Goals &        Operations****                         1,363,362.80               1,778,835.95                 1,974,540.79              2,174,730.40
Objectives                Travel                                   283,897.00                602,490.00                   623,000.00                 654,000.00
                          Recruiting                                113,231.00               170,665.00                   192,000.00                 210,000.00
Long-Term Goals &
                          Grand Total Expenditures              $7,292,523.00              $8,281,483.15               $8,728,579.99              $9,194,842.60
Objectives

Role of the AD            Grand Total Surplus/Deficit           $          0.00            <1,078,236.15>              <1,243,785.99>             <1,492,975.60>

Six Areas of Excellence   * Combined ticket sales, guarantees, NCAA & Southern Conference disbursements, marketing, licensing, and other miscellaneous revenues
                          ** Salaries assume a 3% annual increase; salaries for contract labor (i.e. tutors, officials, statisticians) are included in total operations figures
                          ***Grants-in-aid assume a 4% annual increase
What It Means to be a
                          ****Operations includes $224,600 in annual debt service payments for both Finley and Frost Stadiums as well as all recruiting and team travel for
Moc                       some sports programs

Achievements              [Note: NCAA, Southern Conference and Governmental Agencies, as well as standards prevalent throughout Division I
                          Athletics, dictate that we meet and maintain minimum requirements related to student-athlete welfare, gender equity and
Value of Athletics
                          diversity, academic services, safety and competition (scheduling, recruiting, travel, facilities, etc.). These regulations, coupled
Capital Projects          with our own desire and expectation to achieve excellence on and off the playing surfaces, have been considered in the
                          budget projections represented above.]
Budget

oUTCome                                                       “Better an empty purse than an empty head.” – German Proverb
                                             A Championship Vision
                                                         The University of Tennessee at Chattanooga
                                                          Department of Intercollegiate Athletics


                                                        CONTINUING CHALLENGES AND NEEDS
Vision, Mission,           “The day soldiers stop bringing you their problems is the day you have stopped leading them. They have either lost confidence that you
Philosophy & Values                          can help them or concluded that you do not care. Either case is a failure of leadership.” – Colin Powell

Operating Principles      Commitment to comply with Title IX in both spirit and law
                          Chronic deficits and/or lack of resources in men’s sport programs and in administrative areas
The New Competitive
Environment
                          Escalating operating costs (travel, medical and insurance, technology, security, scholarships, etc.)
                          Existing debt service ($225,000/year) for both Finley and Frost Stadiums
Internal Challenges &     Insufficient number of administrative personnel and an absence of training for existing staff members
Strengths                 Aging facilities and outdated technology and storage capacities
                          Shortages with annual increases related to meals, housing and books
Short-Term Goals &        Stagnant revenues related to ticket sales, sponsorships and other traditional sources
Objectives                Lack of adequate academic support services and summer school funding as a result of recent academic reform measures
                          Insufficient funding for post-eligibility scholarships for students exhausting their eligibility
Long-Term Goals &
Objectives
                                                                         PROPOSED SOLUTIONS
Role of the AD
                           “What’s important is ideas. If you have ideas, you have the main asset you need; there’s no limit on what you can do.” – Harvey Firestone
Six Areas of Excellence
                          Modifying the budget management process
What It Means to be a     Increasing football and men’s basketball guarantee revenues and creating a more attractive home schedule
Moc                       More aggressive marketing and sales tactics to increase traditional revenue streams
                          Exploration and implementation of new revenue initiatives (i.e. Internet, expanded giving opportunities, etc.)
Achievements
                          Formation of strategic partnerships with outside third-parties
Value of Athletics        Renewed focus and approach to athletics development initiatives
                          Improved customer service and constituent relationships
Capital Projects          Better synergy and efficiency within organizational relationships: the right people in the right places doing the right things
                          Enhanced institutional partnerships and use of campus resources
Budget                    A long-term plan for increased institutional support
                          Experimental out-of-state (Georgia and Alabama) tuition waivers: estimated $974,900 in funds that could be reallocated
oUTCome                    to addressing continuing needs detailed above
                                              A Championship Vision
                                                           The University of Tennessee at Chattanooga
                                                            Department of Intercollegiate Athletics


                                                                      3-YEAR FUNDING REQUEST*
Vision, Mission,                                                “Bad news isn’t wine. It doesn’t improve with age.” – Colin Powell
Philosophy & Values
                          Program Needs                        FY2007-2008                           FY2008-09                             FY2009-10
Operating Principles

The New Competitive
                          Men’s Travel                         185,113.00                            10,974.00                             16,000.00
Environment               Women’s Travel                       133,480.00                            9,536.00                              15,000.00

Internal Challenges &     Men’s Recruiting                     49,185.00                             9,000.00                              14,000.00
Strengths                 Women’s Recruiting                   8,249.00                              12,335.00                             4,000.00

Short-Term Goals &        Men’s Operations                     160,192.75                            69,955.48                             68,083.45
Objectives                Women’s Operations                   45,122.94                             40,514.29                             55,957.34
                          Admin. Operations                    138,444.98                            114,842.69                            106,084.88
Long-Term Goals &
Objectives
                          GIA Assistance**                     150,000.00                            50,000.00                             50,000.00
Role of the AD
                          Annual Grand Total***                $869,978.67                           $317,157.46                           $329,125.67
Six Areas of Excellence

What It Means to be a     *3-Year Funding request does not include either the 4% annual increase in GIA (and assumes zero enrollment growth) or the 3% annual salary
Moc                       increase for previously established positions
                          **GIA assistance request includes additions to Summer School and Post-eligibility funds (above the 4% increase); this funding is needed to
Achievements              comply with academic reform measures and in support of our commitment to graduate student-athletes who exhaust their eligibility and are
                          within 20 hours of earning a degree
                          ***The Annual Totals are projected on an annual basis and spread across three years; the three-year cumulative total is approximately $1.5 million
Value of Athletics        and effectively meets our department’s most immediate needs based upon benchmarks established at other comparable institutions

Capital Projects

Budget

oUTCome                                                     “No man becomes rich unless he enriches others.” – Andrew Carnegie
                                             A Championship Vision
                                                         The University of Tennessee at Chattanooga
                                                          Department of Intercollegiate Athletics




Vision, Mission,
Philosophy & Values

Operating Principles
                                                       O                                         OME
                             “Success is peace of mind, which is a direct result of self-satisfaction in knowing you did your best to become the best that you are
The New Competitive                                                          capable of becoming.” – John Wooden
Environment
                          UTC is committed to competing in Division I Athletics. An investment in athletics is an investment in the university, its
Internal Challenges &
                          students, and the City of Chattanooga. The athletics department contributes to the university’s mission and provides
Strengths
                          students with the experience for a lifetime: we teach young men and women lessons that prepare them to be tomorrow’s
Short-Term Goals &        leaders.
Objectives
                          Through participation in sports, our students build character and adhere to values which help them to become valued
Long-Term Goals &         members of society and contributors to the community upon leaving our university. Some examples of these lessons and
Objectives                benefits include:                                       Communication/Public Speaking
                          Perseverance                                           Meeting (and Exceeding) Expectations
Role of the AD            Time Management                                        Interacting with Others
                          Teamwork                                               Commitment
Six Areas of Excellence
                          Responsibility/Accountability                          Respect
                          Goal-Setting                                           Conduct
What It Means to be a
Moc                       Dealing with Adversity                                 Pride in Accomplishment
                          Hard Work                                              Formal Education
Achievements              Self-Confidence
                          The financial support provided by the university makes it possible for our student-athletes to reach their full potential
Value of Athletics        academically, athletically and personally.

Capital Projects

Budget

oUTCome                                                     “Be the change you want you see in the world.” – Mahatma Gandhi
                          A Championship Vision
                             The University of Tennessee at Chattanooga
                              Department of Intercollegiate Athletics


                                   If you think you are beaten, you are,
Vision, Mission,                   If you think you dare not, you don’t,
Philosophy & Values
                               If you like to win, but you think you can’t,
Operating Principles                  It is almost certain you won’t.
The New Competitive
Environment
                                  If you think you’ll lose, you’re lost,
Internal Challenges &
Strengths
                                     For out in the world we find,
                                 Success begins with a fellow’s will –
Short-Term Goals &
Objectives                             It’s all in the state of mind.
Long-Term Goals &
Objectives                      If you think you are outclassed, you are,
Role of the AD                       You’ve got to think high to rise,
Six Areas of Excellence
                                  You’ve got to be sure of yourself before
                                        You can ever win a prize.
What It Means to be a
Moc

Achievements                          Life’s battles don’t always go
Value of Athletics
                                     To the stronger or faster man,
                                  But soon or late the man who wins
Capital Projects
                                 Is the man WHO THINKS HE CAN!
Budget

oUTCome                    -Excerpt from Think and Grow Rich by Napoleon Hill

								
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