Top 10 hot growth areas in the digital jobs sector in 2012
By Amy @BubbleJobs
It’s no secret that the digital jobs sector is growing at an incredible rate of knots. With the
world and his wife now online, everything else has to be online too, which means web
developers, online sales teams and graphic designers have never been more in demand.
While we all know that the digital sector is growing fast and we should all probably get
involved, it can be hard to know where to start when it comes to kick-starting a career in the
digital sector. Luckily Bubble Jobs is here to help!
If you’ve never heard of us, allow us to introduce ourselves. We’re one of the UK’s leading
online job boards which specialises in advertising the latest digital, online, web, e-commerce
and internet marketing vacancies. Now, handling hundreds of job vacancies week in week
out, it’s fair to say that we’ve got our finger on the pulse when it comes to digital jobs.
We know what’s hot and what’s not and we’re also pretty great at spotting trends within
the overall digital sphere. As we’re well over half way through the year, we thought it’d be a
good idea to bring a round-up of the top 10 hot growth areas in the digital sector in 2012 so
far – you never know, it might even give you a good starting point to give that digital career
you’ve been longing for a go.
1. Online Security: LinkedIn, Sony and the US Senate are just a handful of the major
sites that got hacked over the last year or so, so it should come as no surprise that
the demand for online security specialists has grown phenomenally in the last 12
months. Thanks to viruses, bugs and hacks becoming more advanced with every day
that passes, online security is definitely a hot growth area in the digital sector which
makes it a great option for anyone with an analytical mind that relishes a challenge.
2. Unix: Never heard of Unix? It’s time to get acquainted! Unix is a multi-user, multi-
tasking operating system which is used in servers, work stations and mobile devices
all over the world. From Ubuntu Linux to BSD Unix, Unix is available in various forms
and is incredibly popular in academic circles because its design makes it easy to
share documents between groups. Over the last few years Unix has soared in
popularity and it doesn’t look like it’s about to slow down any time soon.
3. CRM: Thanks to an influx of e-commerce sites and systems, CRM managers are
majorly in demand at the moment because Customer Relationship Management is
now more important than ever. With a sensitive economy, it’s fair to say that every
customer counts – this is where CRM Managers come in. Their job is to make sure
you hang on to existing customers and bring in some new ones. Sound simple? Think
again! With an unbelievable amount of pressure on them and a complicated CRM
system to get their head around, CRM Managers play a vital role in the development
of any online company.
4. PHP: PHP (or PHP: Hypertext Preprocessor) is fast becoming one of the most popular
open source scripting languages around thanks to its versatile design and ease of
use. Compatible with databases like Oracle and MySQL, PHP works with almost any
server and can be used to create dynamic web pages, which means it’s often the
language of choice for the best web developers and programmers in the world. If
you’re looking to get into web development, PHP could definitely be the way to go!
5. Social Media: Next up, and this should come as no surprise, it’s social media. Yep,
with the influx of new networks like Pinterest, Instagram and Google+ and the
Penguin backlash against spammy web links, getting the word out via social media
channels is now more important than ever. Over the last 12 months or so,
companies have finally cottoned onto the fact that if they want to be successful
online, they need to have an effective social media presence/strategy – cue an
overwhelming demand for social media managers and executives!
6. Mobile Apps: Just like social media, it should come as no surprise that mobile apps
are a pretty hot growth area in the digital jobs sector at the moment. From gaming
apps to health care apps, mobile apps are big business (especially when there’s a fee
attached) which means that demand for mobile apps developers has gone through
the roof in the last year or so. Blackberry, Android, iPad/iPhone – if you can develop
an app for all the major platforms, it’s a good bet you won’t struggle for work in the
next 5 years or so.
7. Research/Insights: Whatever line of business you’re in, it’s important to stay one
step ahead of the competition and this is where Research/Insights Analysts come in.
Although they don’t actually possess any psychic powers, these guys are employed
to understand what customers want both now and in the future so you can prepare
and put together an effective strategy. Fancy a job where your input could change
the direction of the whole company? Research/Insights could be a great place to
8. Test & Release: When it comes to software, it’s pretty important to get it spot-on
before any updates are released to the public – enter the Test & Release specialists.
As you’ve probably guessed, Test & Release Executives are responsible for making
sure software works at every point in the process, is free from bugs and malicious
viruses and is generally just fit for general release. Although this job can be quite
complicated, it can also be highly rewarding, particularly when it comes to duelling
with the in-house web developers!
9. SEO: Thanks to the release of pesky animal-themed updates Penguin and Panda, SEO
has been far from easy over the last 12 months or so and companies are now more
in need of a professional, experienced SEO that can join their in-house team than
ever before. Yep, we’re never short of SEO jobs on Bubble but over the last 6
months, we’ve seen a massive influx of new vacancies advertised as businesses
realise the old SEO lark is actually much more complicated than just paying an
external agency a couple of hundred pounds a month to build some backlinks.
10. UX: Last but by no means least we have UX or User Experience jobs. UX designers
are responsible for ensuring your website is easy to use and provides an effective
user experience from start to finish – no easy feat! From colours to the size and
shape of buttons, even the tiniest aspects of your site design can impact your
conversion potential and user experience – it’s the UX designer’s jobs to make sure
it’s as effective as possible and gives you the best possible ROI.